Bridging Communication Gaps to Achieve Healthy Weight in Black Communities

弥合沟通差距，实现黑人社区的健康体重

• 批准号: 8719845
• 负责人: Melicia C Whitt-Glover
• 金额: $ 4.92万
• 依托单位: GRAMERCY RESEARCH GROUP, LLC
• 依托单位国家: 美国
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-04-18 至 2016-03-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8719845
• 关键词: Active Learning; Address; Adult; Advertising; African American; Behavior; Beverages; Businesses; Cardiovascular Diseases; Child; Child Care; Civil Rights; Clergy; Collection; Communication; Communities; Congresses; Consumption; Development; Eating; Educational workshop; Environment; Evaluation; Exercise; Feedback; Food; Foundations; Funding; Goals; Health; Healthcare; High Prevalence; Individual; Institute of Medicine (U.S.); Institution; Intervention; Journalism; Life; Link; Manuscripts; Marketing; Neighborhoods; Obesity; Outcome; Participant; Pennsylvania; Physical activity; Policy Maker; Population; Prevalence; Prevention Research; Prevention program; Printed Media; Professional Organizations; Public Health; Public Policy; Radio; Reaction; Recommendation; Reporting; Request for Applications; Research; Research Personnel; Resources; Schools; Science; Series; Shapes; Social Marketing; Societies; Suggestion; Surveys; Television; Training; Translating; Translational Research; Translations; United States National Institutes of Health; Universities; Weight; Workplace; base; effectiveness research; evidence base; experience; federal policy; high risk; improved; member; multidisciplinary; nutrition; obesity prevention; programs; public health relevance; racial and ethnic disparities; sedentary; sex; success; uptake; web site

DESCRIPTION (provided by applicant): This application requests support for a scientific workshop entitled, "Bridging Communication Gaps to Achieve Healthy Weight in Black Communities", under PA-12-212. The 2014 workshop will be the 6th in a successful series of biennial workshops convened under the auspices of the African American Collaborative Obesity Research Network (AACORN), a national research network that is based at the University of Pennsylvania. AACORN links scholars, researchers and community-based research partners nationally in efforts to increase the quality, quantity, and effective translation of research to address weight issues in African American communities. The proposed 2.5-day scientific workshop will engage 80 - 100 academic researchers and community partners to achieve the following aims: 1) identify communication approaches that have the potential to improve dissemination and uptake of evidence-based public health messages and intervention strategies related to healthy eating, active living, and obesity in black communities, and 2) explore best practices for enhancing the capacity of academic researchers and community research partners for using the approaches identified under Aim 1 to reach diverse audiences of decision makers and black community stakeholders effectively, through various communication channels. Participants will include academic scholars, scholars-in-training, and professionals from public health, nutrition and food studies, exercise science, public policy, marketing, journalism, civil rights and community-based organizations, clergy, business owners, and the lay community. The rationale for the workshop relates to the need to increase the effectiveness of research translation and communication among academic researchers, community partners, and key actors/stakeholders, and on recent recommendation from the Institute of Medicine (IOM). An AACORN workshop devoted to the topic of effective communication of evidence-based health messages and intervention strategies is timely given the IOM recommendation and the appropriateness of this topic as a natural extension of AACORN's research and prior national workshops. The focus directly addresses NIH strategic goals for elimination of racial/ethnic disparities in obesity and cardiovascular diseases. Workshop content will be informed by an established communication framework. Workshop sessions will address aspects of message environments related to food, physical activity, and weight issues among black children and adults based on the framework. Speakers will include individuals with expertise in obesity prevention, marketing, communication, journalism, advertising, and radio/television/print media. Workshop outcomes will be disseminated via a social marketing campaign and manuscript describing best practices identified during the workshop. A collection of relevant resources will be created and disseminated via AACORN's website and Listserv. Workshop participants will be asked to complete an online evaluation survey to provide feedback and suggestions based on their experience at the workshop.

描述（由申请人提供）：根据PA-12-212，本申请要求支持一个题为“弥合黑人社区健康体重的沟通差距”的科学研讨会。 2014年的研讨会将是在非裔美国人合作肥胖研究网络（AACORN）的主持下，成功的一系列双年展研讨会中的第六个研讨会，这是一个位于宾夕法尼亚大学的国家研究网络。 Aacorn在全国范围内将学者，研究人员和基于社区的研究合作伙伴联系起来，以提高研究质量，数量和有效翻译，以解决非裔美国人社区的体重问题。拟议的2.5天科学研讨会将与80-100名学术研究人员和社区合作伙伴互动，以实现以下目的：1）确定具有改善基于证据的公共卫生信息的传播和吸收潜力的沟通方法，这些方法有可能提高与社区研究人员相关的探索能力，以探索与社区研究的目标，以探索与社区研究的能力，以探索与社区研究的目标，以探索研究的目标，2）决策者和黑人社区利益相关者通过各种沟通渠道有效地有效。参与者将包括学术学者，培训学者，以及公共卫生，营养和食品研究，运动科学，公共政策，营销，新闻，民权和基于社区的组织，神职人员，企业主和外行社区的专业人员。研讨会的理由涉及需要提高学术研究人员，社区合作伙伴和主要参与者/利益相关者之间研究翻译和沟通的有效性，以及医学研究所（IOM）的最新建议。鉴于IOM建议和该主题的适当性是Aacorn的研究和先前的国家研讨会的自然扩展，因此及时介绍了一个专门针对有效循证健康信息和干预策略进行有效交流的Aacorn研讨会。重点直接解决了消除肥胖和心血管疾病中种族/种族差异的NIH战略目标。研讨会内容将通过既定的通信框架来告知。研讨会会议将根据框架基于黑人儿童和成人的食物，体育锻炼和体重问题有关的消息环境的各个方面。演讲者将包括具有预防肥胖，营销，传播，新闻，广告以及广播/电视/印刷媒体的专业知识的个人。研讨会的成果将通过社会营销活动和手稿进行​​散布，描述在研讨会期间确定的最佳实践。将通过Aacorn的网站和ListServ创建和传播相关资源的集合。研讨会参与者将被要求完成在线评估调查，以根据他们在研讨会的经验提供反馈和建议。