Web-based Responsible Beverage Retail Service Training

基于网络的负责任饮料零售服务培训

• 批准号: 7681089
• 负责人: W GILL WOODALL
• 金额: $ 49.3万
• 依托单位: UNIVERSITY OF NEW MEXICO
• 依托单位国家: 美国
• 财政年份: 2007
• 资助国家: 美国
• 起止时间: 2007-09-30 至 2012-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7681089
• 关键词: Adopted; Adoption; Alcohols; Attenuated; Beverages; Collaborations; Communities; Development; Diffusion; Driving While Intoxicated; Educational Curriculum; Effectiveness; Employee; Environment; Evaluation; Event; Individual; Internet; Intervention; Investigation; Knowledge; Letters; Modeling; Morbidity - disease rate; Nebraska; New Mexico; Online Systems; Phase; Policies; Policy Maker; Practice Management; Prevention; Prevention Research; Process; Randomized; Randomized Controlled Clinical Trials; Research; Research Design; Research Personnel; Research Project Grants; Risk; Running; Sales; Services; Site; Solutions; Surveys; Techniques; Technology; Testing; Time; Training; alcohol availability; base; design; effective intervention; efficacy trial; follow-up; improved; interactive multimedia; mortality; prevent; skills; underage drinking; web site

DESCRIPTION (provided by applicant): Responsible Beverage Service practices for retail sellers of alcohol have been shown to be an effective intervention in preventing underage individuals and intoxicated patrons from attempting to purchase alcohol in off-site retail alcohol sales establishments, and in reducing Driving While Intoxicated events and related crashes, morbidity and mortality. Nonetheless, RBS retail practices, and seller training in particular, have not reached potential effectiveness because of a lack of clear training standards, and inconsistency in training efforts and implementation. Further, one-shot seller training, like other training that is completed within a short period, runs the risk of having only short-term and temporary benefits. A solution to these training difficulties is to offer Responsible Beverage Retail Service training via the Internet. Proposed here is a project that will systematically develop an interactive server training (IST) website and a Responsible Beverage Service Implementation and Follow-up website (RBSIF) via iterative website design research specifically for off-premise retail sellers of alcohol. The IST will be implemented in four communities in New Mexico, and sellers in premises in those communities will be trained via this website. Once trained, the RBSIF website will be made available to participating off-premises over time to promote the adoption of RBS practices by management, prompt premise management to support sellers in RBS practices, and provide ongoing support for sellers to enact RBS practices. The effects of these RBS website interventions will be examined within a two-group randomized field trial where 60 premises in the four New Mexico communities will be randomized to receive the RBS website interventions, and another 60 premises will receive the standard state-mandated seller training. Four waves of pseudo-underage buyer/observer surveys, where trained pseudo-underage buyers attempt to purchase alcohol at off-premise retail establishments, will be carried out across all 120 premises at pretest, immediate post-test, 6 month, and 12 month assessment points. The proposed project carries important implications for improving the effects of Responsible Beverage Service practices, and prompting their wider adoption nationwide.

描述（由申请人提供）：针对酒类零售销售商的负责任饮料服务实践已被证明是一种有效的干预措施，可防止未成年人和醉酒顾客试图在场外酒类零售销售场所购买酒类，并减少驾车时的行为醉酒事件及相关事故、发病率和死亡率。尽管如此，苏格兰皇家银行的零售实践，尤其是卖家培训，由于缺乏明确的培训标准、培训力度和实施不一致，尚未达到潜在的效果。此外，一次性卖家培训与其他短期内完成的培训一样，存在只能获得短期和暂时收益的风险。解决这些培训困难的一个办法是通过互联网提供负责任饮料零售服务培训。这里提出的项目将通过专门针对场外酒精零售卖家的迭代网站设计研究，系统地开发一个交互式服务器培训（IST）网站和一个负责任的饮料服务实施和后续网站（RBSIF）。 IST 将在新墨西哥州的四个社区实施，这些社区内的卖家将通过该网站接受培训。培训完成后，RBSIF 网站将随着时间的推移向外部参与人员开放，以促进管理层采用 RBS 实践，提示场所管理人员支持卖家实施 RBS 实践，并为卖家实施 RBS 实践提供持续支持。这些 RBS 网站干预措施的效果将在两组随机现场试验中进行检查，其中新墨西哥州四个社区的 60 个场所将随机接受 RBS 网站干预，另外 60 个场所将接受州规定的标准卖家培训。将在所有 120 个场所进行四波伪未成年买家/观察员调查，其中训练有素的伪未成年买家尝试在场外零售店购买酒类，调查前、测试后立即、6 个月和 12 个月评估点。拟议的项目对于提高负责任饮料服务实践的效果并促进其在全国范围内的广泛采用具有重要意义。