Leveraging Social Media for Substance Use Behavioral Insight

利用社交媒体进行药物使用行为洞察

• 批准号: 10002211
• 负责人: Patricia A Cavazos-Rehg
• 金额: $ 11.81万
• 依托单位: WASHINGTON UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-09-01 至 2022-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10002211
• 关键词: ATOD; Accounting; Achievement; Address; Advertisements; Age; Alcohol consumption; Alcohol or Other Drugs use; Area; Attitude; Award; Behavior; Behavioral; Belief; Big Data; Big Data Methods; Clinical; Complex; Cost Sharing; Data; Data Analyses; Data Analytics; Data Sources; Dependence; Development; Drug usage; Educational process of instructing; Electronic cigarette; Environmental Risk Factor; Exposure to; Funding; Grant; Growth; Health; Hispanics; Independent Scientist Award; Individual; Influentials; Latina; Leadership; Learning; Marijuana; Media Campaign; Mentors; Mentorship; Methods; Minority Groups; Mission; National Institute of Drug Abuse; Nature; Pattern; Pharmaceutical Preparations; Policies; Positioning Attribute; Prevention; Productivity; Public Health; Recommendation; Request for Applications; Research; Research Activity; Research Personnel; Research Priority; Risk Behaviors; Role; Schools; Secure; Shapes; Signal Transduction; Site; Societies; Source; Substance Addiction; Substance Use Disorder; Survey Methodology; Technology; Time; Tobacco; Twitter; Underrepresented Minority; United States National Institutes of Health; Universities; Wages; Washington; Work; Youth; addiction; adolescent substance use; analytical method; base; career development; data mining; expectation; experience; health disparity; hookah; improved; insight; interest; knowledge base; machine learning method; marijuana use; medical schools; member; mid-career faculty; next generation; novel; prevent; programs; research and development; skills; social factors; social implication; social media; social networking website; substance misuse; tool; trend; young adult

Project Summary Substance misuse places a tremendous burden on individuals and society and remains high because so many youth initiate substance use at an early age and progress to dependence. In one of my NIDA sponsored R01s, I am funded to examine the effects of school and state-level penalties on youth substance use behaviors while accounting for anti-tobacco/drug media campaigns (R01 DA032843). My research signals a health issue of increasing importance that is youth exposure to the promotion of alcohol, tobacco, and other drug-related content via advertisements, online social networking, and other normalizing and pro-use messages. There is potential for leveraging social media as a tool to understand, inform, and potentially dissuade harmful substance use behaviors. However, a critical and necessary first step is to better understand displayed substance use references on key social media sites and how these displays are associated with use. In my second NIDA-sponsored R01, I am funded to investigate the implications of social media content and engagement for alcohol and marijuana use (R01 DA039456). I am a newly tenured investigator who has already made important contributions to the study of substance use policy and social media research. I will investigate social media posts for novel insight into drug use, especially newly emerging drugs that are increasing in popularity. I also aim to generate a strong scientific base about social media as a potential medium for delivering anti-/pro- substance use messages to young people. At this juncture, it is critical for me to receive support from this Independent Scientist Award so that I can devote all of my efforts towards continuing to build my research program and to enhance my scientific skills and advance me to the next level of achievement. I will collaborate with investigators at Washington University and nationally in order to gain further experience in sophisticated and efficient data mining analysis. I will additionally achieve an improved ability to synthesize results across multiple studies into strategic and actionable recommendations for tailored prevention messages to deliver on social media. This award will also enable me to devote a substantial amount of time to mentorship and the development of the next generation of researchers. In summary, this Independent Scientist Award will enable me to expand my knowledge base in targeted areas to significantly enhance my research trajectory in ways that would not be otherwise feasible.

项目概要 药物滥用给个人和社会带来了巨大的负担，而且这种负担仍然很严重，因为许多人 青少年在很小的时候就开始使用药物，并逐渐发展成依赖。在我的一辆 NIDA 赞助的 R01 中， 我获得资助来研究学校和州级处罚对青少年药物使用行为的影响，同时 反烟草/毒品媒体宣传活动的核算（R01 DA032843）。我的研究表明了一个健康问题 青少年接触酒精、烟草和其他与毒品有关的宣传的重要性日益增加 通过广告、在线社交网络和其他规范化和支持使用的信息传播内容。有 利用社交媒体作为了解、告知和潜在劝阻有害行为的工具的潜力 物质使用行为。然而，关键且必要的第一步是更好地理解显示的 主要社交媒体网站上的物质使用参考以及这些显示如何与使用相关联。在我的 第二个 NIDA 赞助的 R01，我受资助来调查社交媒体内容的影响和 参与酒精和大麻使用（R01 DA039456）。我是一名新任终身研究员 已经为药物使用政策研究和社交媒体研究做出了重要贡献。我会 调查社交媒体帖子，以获取有关药物使用的新见解，尤其是新兴药物 越来越受欢迎。我还致力于为社交媒体作为潜在的工具奠定坚实的科学基础 向年轻人传递反对/支持药物使用信息的媒介。在这个时刻，对我来说至关重要 获得这个独立科学家奖的支持，以便我可以将我所有的努力投入到 继续建立我的研究计划并提高我的科学技能并将我提升到一个新的水平 的成就。我将与华盛顿大学和全国范围内的研究人员合作，以获得 在复杂和高效的数据挖掘分析方面有更多的经验。我还将获得改进 能够将多项研究的结果综合为定制的战略性和可操作的建议 在社交媒体上传递预防信息。这个奖项也将使我能够投入大量的精力 指导和培养下一代研究人员的时间。综上所述，这 独立科学家奖将使我能够扩大我在目标领域的知识基础，以显着 以其他方式无法实现的方式增强我的研究轨迹。