A Tailored Approach to Promoting Engagement in Public Health

促进公众健康参与的定制方法

基本信息

批准号：
9926389
负责人：
SABINA HIRSHFIELD
金额：
$ 67万
依托单位：
TRANSCENDENT INTERNATIONAL, LLC
依托单位国家：
美国
项目类别：
财政年份：
2018
资助国家：
美国
起止时间：
2018-08-01 至 2021-07-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/9926389
关键词：
AIDS/HIV problem Address Adolescent Adopted Advertising Affect Algorithms Assessment tool Behavior Businesses Capital Caring Characteristics Charge Collection Commercial Sectors Communication Communities Country Custom Data Data Set Demographic Factors Development Diagnosis Drug usage Effectiveness Eligibility Determination Enrollment Environment and Public Health Evaluation Research Face Funding HIV Health Health Professional Human Resources Individual Intervention Interview Libraries Marketing Measures Methodology Methods Minority Morbidity - disease rate Neurotic Disorders Nonprofit Organizations Online Systems Outcome Participant Personal Satisfaction Personality Assessment Pharmaceutical Preparations Phase Politics Population Preventive Intervention Process Public Health Publishing Questionnaires Reproductive Health Research Research Personnel Resources Risk Behaviors STI prevention Sampling Small Business Innovation Research Grant Stratification Subgroup Surveys System Target Populations Techniques Testing Time Translating Typology United States National Institutes of Health Work antiretroviral therapy arm base behavior influence cognitive process cohesion consumer behavior dashboard demographics design eHealth effective intervention evidence base extravert health organization high risk improved innovation insight instrument interest men who have sex with men outreach personalized approach population health programs prototype public health intervention public health research recruit research study response social social stigma success therapy adherence tool trait treatment arm volunteer

项目摘要

PROJECT SUMMARY Successfully reaching and enrolling fully representative target populations in public health interventions is a highly desired, but notoriously difficult, prospect, especially when an initiative is focused on socially charged issues or health conditions that affect vulnerable subgroups. For example, HIV/AIDS has disproportionately high morbidity among a number of minority/marginalized populations, and faces a stigma that further complicates recruitment efforts. The commercial sector, on the other hand, faces similar challenges for engaging diverse audiences, but has achieved highly notable successes in its marketing and advertising efforts. Brands and companies have effectively utilized a number of innovative approaches to increase operational efficiency, measure campaign effectiveness, and capture relevant data to pinpoint specific consumer behavior. A comparable approach, tailored to meet the idiosyncratic needs of the public health enterprise, would offer significant improvement to its ability to engage with intended audiences. Those proven methods, however, entail significant capital and dedicated personnel that are not typically available to the majority of public health organizations. Thus, there is a pronounced yet unmet need for more scalable toolsets that can improve outreach and engagement of target populations. In order to address these challenges, this project seeks to increase representative enrollment through customized outreach analyses and informed tailoring of recruitment and engagement strategies. The proposed web-based system will enable researchers to conduct typology stratification of participant groups based on demographic, psychographic, and other pertinent characteristics, and will provide a platform for iterative improvement toward encouraging desired enrollee behavior in real-time. This targeted approach holds the promise to enhance participant engagement in public health interventions, and will be tested in the context of facilitating enrollment in an eHealth study targeting HIV+ men who have sex with men (MSM).

项目摘要在公共卫生干预措施中成功达到并注册完全代表性的目标人群是高度期望，但众所周知，前景，尤其是当一项倡议专注于社会充电时影响脆弱亚组的问题或健康状况。例如，艾滋病毒/艾滋病的比例不成比例许多少数族裔/边缘化人群之间的发病率高，面临着进一步的污名使招聘工作变得复杂。另一方面，商业部门面临类似的挑战吸引不同的受众，但在其营销和广告方面取得了高度值得注意的成功努力。品牌和公司有效地利用了许多创新的方法来增加运营效率，衡量广告系列效率并捕获相关数据以查明特定消费者行为。一种可比的方法，量身定制，以满足公共卫生的特殊需求 Enterprise将对其与预期受众的互动能力有了重大改进。那些被证明的但是，方法需要大量资本和专用人员，通常无法使用大多数公共卫生组织。因此，对于更可扩展的工具集有明显但未满足的需求这可以改善目标人群的外展和参与。为了应对这些挑战，该项目旨在通过定制的外展分析并了解招聘和参与策略的裁缝。提议基于Web的系统将使研究人员能够基于人口统计，心理和其他相关特征，将为迭代提供平台改善实时鼓励所需的入学行为。这种针对性的方法拥有承诺加强参与者参与公共卫生干预措施，并将在促进针对与男性发生性关系的艾滋病毒+男性（MSM）的eHealth研究的入学人数。