Developing Smokers for Smoker (S4S): A Collective Intelligence tailoring system

为吸烟者开发吸烟者 (S4S)：集体智慧定制系统

基本信息

批准号：
8899464
负责人：
Rajani Sadasivam
金额：
$ 14.03万
依托单位：
UNIV OF MASSACHUSETTS MED SCH WORCESTER
依托单位国家：
美国
项目类别：
财政年份：
2013
资助国家：
美国
起止时间：
2013-08-08 至 2016-07-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/8899464
关键词：
Address Algorithms Area Attitude Behavior Behavioral Carbon Monoxide Cessation of life Characteristics Clinical Trials Clinical Trials Design Code Communities Complex Computational algorithm Computers Data Databases Development Doctor of Philosophy Electronic Mail Engineering Evaluation Feedback Funding Goals Health Health Communication Health behavior Healthcare Intelligence Internet Intervention Knowledge Learning Life Style Link Machine Learning Malignant Neoplasms Marketing Measures Mentors Metadata Modeling Outpatients Patients Plant Roots Population Heterogeneity Preventable cancer cause Randomized Receiver Operating Characteristics Research Research Design Research Priority Role Smoker Smoking Smoking Behavior Statistical Methods Structure System Testing Time Tobacco Tobacco Use Cessation Training United States National Institutes of Health Visit Withholding Treatment Work Writing base behavior change behavioral construct communication behavior consumer demand demographics evidence base experience improved insight next generation novel novel strategies patient oriented programs research study skills smoking cessation symposium theories web services web site

项目摘要

DESCRIPTION (provided by applicant): Smoking is still the number one preventable cause of cancer death. New approaches are needed to engage smokers in the 21st century in smoking cessation. I propose to develop S4S (Smokers for Smoker), a next- generation patient-centered computer tailored health communication (CTHC) system. Unlike current rule- based CTHCs, S4S will replace rules with complex machine learning algorithms, and use the collective experiences of thousands of smokers engaged in a web-assisted tobacco intervention to enhance personally- relevant tailoring for new smokers entering the system. This NCI K07 will provide a mentored research experience, giving me the opportunity to acquire new competencies in cancer health communication for behavior change, research design and statistical methods underlying clinical trial implementation and evaluation. I will adapt collectiv intelligence algorithms that have been used outside healthcare by companies like Amazon and Google to enhance CTHC. Using knowledge from scientific experts, current CTHC collect baseline patient "profiles" and then use expert-written, rule-based systems to tailor messages to patient subsets. Such theory-based "market segmentation has been effective in helping patients reach lifestyle goals. However, there is a natural limit in the ability of a rule-based system to truly personalize content, and adapt personalization over time. Current CTHC have reached this limit, and I propose to go beyond. My first aim is to develop the Web 2.0 "S4S" recommender system. My second aim is to evaluate S4S within the context of a NCI funded web-assisted tobacco intervention (Decide2Quit.org). In my efforts, I will guided by my primary mentor (Dr. Houston, MD MPH) and two other mentor teams: The Cancer Health Behavior and Communication Team (Stephenie Lemon, PhD and Kathleen Mazor, EdD), and the Clinical Trial Design and Analysis Team (Jeroan Allison, MD, MS and Arlene Ash, PhD). My comprehensive training also includes coursework, seminars, and conferences.

描述（由申请人提供）：吸烟仍然是导致癌症死亡的第一大可预防原因。 21 世纪需要新的方法来吸引吸烟者戒烟。我建议开发 S4S（Smokers for Smoker），这是一种下一代以患者为中心的计算机定制健康沟通（CTHC）系统。与当前基于规则的 CTHC 不同，S4S 将用复杂的机器学习算法取代规则，并利用参与网络辅助烟草干预的数千名吸烟者的集体经验来增强针对进入系统的新吸烟者的个人相关定制。 NCI K07 将提供受指导的研究经验，使我有机会获得癌症健康沟通方面的新能力，以实现临床试验实施和评估的行为改变、研究设计和统计方法。我将采用亚马逊和谷歌等公司在医疗保健之外使用的集体智能算法来增强 CTHC。当前的 CTHC 利用科学专家的知识收集基线患者“档案”，然后使用专家编写的基于规则的系统为患者子集定制消息。这种基于理论的“市场细分已经有效地帮助患者实现生活方式目标。然而，基于规则的系统真正个性化内容并随着时间的推移适应个性化的能力存在天然限制。目前的 CTHC 已经达到了这个限制我的第一个目标是开发 Web 2.0“S4S”推荐系统，我的第二个目标是在 NCI 资助的网络辅助烟草干预（Decide2Quit.org）的背景下评估 S4S。我的努力将得到我的主要导师（休斯顿博士，医学博士、公共卫生硕士）和另外两个导师团队的指导：癌症健康行为和沟通团队（斯蒂芬妮·柠檬博士和凯瑟琳·马佐尔，教育学博士）以及临床试验设计和分析团队（Jeroan Allison，医学博士、理学硕士和 Arlene Ash，博士）。我的综合培训还包括课程、研讨会和会议。