Cinema Smoking and Youth Smoking in Latin America

拉丁美洲的电影院吸烟和青少年吸烟

• 批准号: 8521413
• 负责人: JAMES D. SARGENT
• 金额: $ 30.46万
• 依托单位: DARTMOUTH COLLEGE
• 依托单位国家: 美国
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-08-01 至 2017-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8521413
• 关键词: Accounting; Address; Adolescent; Adult; Affect; American; Area; Argentina; Code; Country; Data; Development; Diagnosis; Ethnic Origin; European Union; Evaluation; Exposure to; Film; Foundations; German population; Germany; Guidelines; Health Campaign; Image; Imagery; Income; Industry; Intervention; Interview; Latin America; Latino; Link; Maps; Marketing; Methods; Mexican; Mexico; Monitor; National Cancer Institute; Ownership; Policies; Policy Developments; Policy Making; Policy Research; Prevalence; Process; Production; Promotional Item; Protocols documentation; Public Health; Race; Records; Regulation; Relative (related person); Research; Research Personnel; Risk; Risk Factors; Sampling; Schools; Science; Scientist; Secondary Schools; Smoke; Smoking; Source; Structure; Students; Surveys; System; Testing; Tobacco; Tobacco Industry; Tobacco use; United States; Work; World Health Organization; Youth; age group; base; dissemination research; follow-up; informant; innovation; movie; movie exposure; novel; public health relevance; public policy on tobacco; research and development; tobacco advertising; tobacco control; trend; uptake

DESCRIPTION (provided by applicant): This R01 application aims to strengthen capacity for locally-relevant research and policy in the area of movie smoking. The National Cancer Institute concluded that movie smoking is one cause of youth smoking in 2008. Since then, directives aimed at reducing youth exposure to movie smoking have been promulgated as part of the implementation guidelines for Article 13 of the World Health Organization's Framework Convention on Tobacco Control. The proposal pairs researchers who developed the science to demonstrate a causal link between movies and smoking with key scientists in Argentina and Mexico who have begun studying the same link in their respective countries, with the overarching aim of enhancing research on movie and marketing risk factors for youth smoking. Notably, we involve another researcher from Germany who has successfully completed a similar study in 6 European Union (EU) countries. In partnership with our Latin American colleagues, we will adapt the EU protocols for content coding domestic movies and surveying young adolescents to test a novel hypothesis-that smoking by Latino characters in domestic films is more potent than in foreign produced films (in which characters are mostly non-Latino). Additionally, the team will assess the prevalence of adolescent ownership of tobacco branded merchandise (e.g., t-shirts and collectable packs) to determine if receptivity to these products acts in synergy with movie exposures. The aims of the study are to: 1) develop the capacity for researchers to track tobacco use and brand placement in the domestic film market (which accounts for about 10% of movies viewed in each country); 2) to develop the capacity for researchers to conduct longitudinal school-based surveys of adolescents to determine the importance of media and marketing risk factors in promoting smoking; and 3) to identify leverage points for policy development and for research dissemination efforts that aim to reduce media and marketing exposures. Aim 2 involves fielding a two-wave school-based survey of young adolescents (12 or 13 at baseline) in both countries, in which exposure is assessed to popular contemporary movies released in the past 10 years. The movie sample frame will be enriched with domestic movies, in order to test the domestic vs. foreign movie influence hypothesis. We will also assess the prevalence of ownership of tobacco branded merchandise, including the types of articles, the brand, and where it is displayed. We will determine whether the branded merchandise is being worn in the school setting and how often such articles are seen by others. Finally, we will conduct a diagnosis of the structure, financing and policy-making processes of the film industry in each country and analyze the results with a consultant who was instrumental in developing the Smoke Free Movies campaign, a successful campaign to reduce youth exposure to movies in the U.S. In combination with country-specific research results, these efforts aim to develop locally-relevant approaches for reducing youth exposure to tobacco content in films. Thus, this proposal addresses very significant risk factors for youth smoking in these countries and offers unique and innovative approaches to assessing such exposures, as well as the ability to test novel hypotheses about how race and ethnicity of movie characters and branded merchandise might modify the strength of the association between exposure to movie smoking and youth smoking.

描述（由申请人提供）：此R01申请旨在增强电影吸烟领域与本地研究和政策的能力。国家癌症研究所得出结论，电影吸烟是2008年青年吸烟的原因。从那时起，旨在减少青年接触电影吸烟的指令已被作为世界卫生组织《烟草控制框架框架框架公约》第13条的实施指南的一部分颁布。提案配对了研究人员，他们开发了科学，以证明电影与阿根廷和墨西哥的主要科学家之间的因果关系，他们已经开始在其各自国家研究相同的联系，并旨在加强对青年吸烟的电影和营销风险因素的研究。值得注意的是，我们参与了来自德国的另一位研究人员，他在6个欧盟（EU）国家成功完成了类似的研究。通过与我们的拉丁美洲同事合作，我们将适应欧盟协议，以编码国内电影和调查年轻青少年来测试一种新颖的假设 - 拉丁裔在国内电影中吸烟的假设比外国制作的电影（其中大多数是非latino的角色）更有效。此外，该团队将评估烟草品牌商品（例如T恤和可收藏包）的青少年所有权的普遍性，以确定这些产品对这些产品的接受能力是否与电影曝光协同作用。该研究的目的是：1）为研究人员在国内电影市场中追踪烟草使用和品牌放置的能力（约占每个国家看电影的10％）； 2）为研究人员对青少年进行纵向基于学校的调查的能力确定媒体和营销风险因素在促进吸烟方面的重要性； 3）确定旨在减少媒体和营销暴露的研究努力的利益。 AIM 2涉及对两国的两波学校对年轻青少年的调查（基线为12或13），其中对过去10年中发行的流行当代电影进行了评估。电影样本框架将充满国内电影，以测试国内与外国电影影响假设。我们还将评估烟草品牌商品的所有权的普遍性，包括文章类型，品牌以及展示的位置。我们将确定在学校环境中是否正在佩戴品牌商品，以及其他人看到此类文章的频率。 Finally, we will conduct a diagnosis of the structure, financing and policy-making processes of the film industry in each country and analyze the results with a consultant who was instrumental in developing the Smoke Free Movies campaign, a successful campaign to reduce youth exposure to movies in the U.S. In combination with country-specific research results, these efforts aim to develop locally-relevant approaches for reducing youth exposure to tobacco content in films.因此，该提案解决了这些国家中青年吸烟的非常重要的危险因素，并提供了评估这种暴露的独特而创新的方法，以及测试有关电影角色种族和种族的新假设的能力，可以改变对电影吸烟和青少年吸烟的暴露之间的相关性。