IMPACT: INFLUENCING MEDIA & PUBLIC AGENDA ON CANCER & TOBACCO DISPARITIES

影响力：影响媒体

• 批准号: 8607229
• 负责人: KASISOMAYAJULA VISWANATH
• 金额: $ 2.5万
• 依托单位: HARVARD SCHOOL OF PUBLIC HEALTH
• 依托单位国家: 美国
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-05-01 至 2015-04-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8607229
• 关键词: Address; Affect; Attention; Behavior; Communication; Communities; Consensus; Country; Development; Educational workshop; Ethnic Origin; Ethnic group; Exhibits; General Population; Goals; Health; Home environment; Individual; Industry; Institution; Intervention; Knowledge; Lead; Malignant Neoplasms; Malignant neoplasm of lung; Massachusetts; Minority Groups; Modeling; Newspapers; Outcome; Participant; Policies; Public Health; Public Opinion; Race; Resources; Risk Factors; Sales; Series; Smoking; Social Policies; Socioeconomic Status; Solutions; Surveys; Taxation; Tobacco; Tobacco Industry; Tobacco use; Training; Training Programs; Work; base; cancer health disparity; design; health disparity; improved; innovation; news; operation; public policy on tobacco; racial and ethnic; satisfaction; social; social movement; socioeconomics; therapy development; usability

Project Summary: It is widely accepted that our country's public health is characterized by widespread health disparities along class, ethnic, and racial lines. These disparities manifest themselves in a variety of risk factors, including tobacco use. There is also an emerging consensus that solutions to address these disparities should tackle determinants at multiple levels, including both individual behaviors and more upstream factors such as social policy and social institutions. This application proposes a unique and an innovative exploratory approach to address one such upstream factor -the public agenda about disparities -by mobilizing community groups to target media coverage and public opinion. The project's specific aims are: 1) To examine the public agenda about health disparities including tobacco disparities in one community, Lawrence, Massachusetts. This aim includes examining the amount of attention local media pay to disparities and how they frame stories about them, and examining public opinion about health and tobacco disparities including the priority assigned to health disparities and how the public frames causes of and solutions to health disparities. 2) To use findings from our Public Agenda Assessment (Aim 1) to design a model intervention to influence the public agenda on health and tobacco-related disparities, including the development of: (a) a media training program for community-based organizations through a series of workshops and (b) a toolkit for journalists. 3) To implement the intervention developed to achieve Aim 2 in Lawrence, MA. This intervention will be used to train community-based organizations (CBOs) that work with the underserved and with ethnic and minority groups, on how to work with local media to advance their agenda around health disparities (including those associated with socioeconomic status and race/ethnicity based) with special focus on tobacco-related disparities. The intervention will be implemented in Lawrence, MA.

项目概要： 人们普遍认为，我国公共卫生的特点是存在广泛的健康差距。 阶级、民族和种族界限。这些差异体现在各种风险因素上，包括 烟草的使用。人们还正在形成一种共识，即解决这些差异的解决方案应该解决 多个层面的决定因素，包括个人行为和更上游的因素，例如社会因素 政策和社会机构。该应用提出了一种独特且创新的探索方法 解决这样一个上游因素——关于差异的公共议程——通过动员社区团体 目标媒体报道和公众舆论。 该项目的具体目标是： 1) 检查有关健康差异的公共议程，包括一个社区的烟草差异， 马萨诸塞州劳伦斯。这一目标包括审查当地媒体对差异的关注程度以及他们如何构建有关这些差异的报道，并审查有关健康和烟草差异的公众舆论，包括分配给健康差异的优先顺序以及公众如何构建健康差异的原因和解决方案。 2) 利用我们的公共议程评估（目标 1）的结果来设计干预模型，以影响有关健康和烟草相关差异的公共议程，包括制定： (a) 为社区组织制定媒体培训计划，通过一系列讲习班和(b) 记者工具包。 3) 在马萨诸塞州劳伦斯市实施为实现目标 2 而制定的干预措施。这项干预措施将用于培训与服务不足的群体以及少数族裔群体合作的社区组织 (CBO)，了解如何与当地媒体合作，推进其围绕健康差异（包括与社会经济地位和种族/种族相关的差异）的议程。基于种族），特别关注与烟草相关的差异。该干预措施将在马萨诸塞州劳伦斯实施。