IMPACT: INFLUENCING MEDIA & PUBLIC AGENDA ON CANCER & TOBACCO DISPARITIES

影响力：影响媒体

• 批准号: 8495073
• 负责人: KASISOMAYAJULA VISWANATH
• 金额: $ 209.04万
• 依托单位: HARVARD SCHOOL OF PUBLIC HEALTH
• 依托单位国家: 美国
• 财政年份: 2010
• 资助国家: 美国
• 起止时间: 2010-05-01 至 2015-04-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8495073
• 关键词: Address; Affect; Attention; Behavior; Communication; Communities; Consensus; Country; Development; Educational workshop; Ethnic Origin; Ethnic group; Exhibits; General Population; Goals; Health; Home environment; Individual; Industry; Institution; Intervention; Knowledge; Lead; Malignant Neoplasms; Malignant neoplasm of lung; Massachusetts; Minority Groups; Modeling; Newspapers; Outcome; Participant; Policies; Public Health; Public Opinion; Race; Resources; Risk Factors; Sales; Series; Smoking; Social Policies; Socioeconomic Status; Solutions; Surveys; Taxation; Tobacco; Tobacco Industry; Tobacco use; Training; Training Programs; Work; base; cancer health disparity; design; health disparity; improved; innovation; news; operation; public policy on tobacco; racial and ethnic; satisfaction; social; social movement; socioeconomics; therapy development; usability

Project Summary: It is widely accepted that our country's public health is characterized by widespread health disparities along class, ethnic, and racial lines. These disparities manifest themselves in a variety of risk factors, including tobacco use. There is also an emerging consensus that solutions to address these disparities should tackle determinants at multiple levels, including both individual behaviors and more upstream factors such as social policy and social institutions. This application proposes a unique and an innovative exploratory approach to address one such upstream factor -the public agenda about disparities -by mobilizing community groups to target media coverage and public opinion. The project's specific aims are: 1) To examine the public agenda about health disparities including tobacco disparities in one community, Lawrence, Massachusetts. This aim includes examining the amount of attention local media pay to disparities and how they frame stories about them, and examining public opinion about health and tobacco disparities including the priority assigned to health disparities and how the public frames causes of and solutions to health disparities. 2) To use findings from our Public Agenda Assessment (Aim 1) to design a model intervention to influence the public agenda on health and tobacco-related disparities, including the development of: (a) a media training program for community-based organizations through a series of workshops and (b) a toolkit for journalists. 3) To implement the intervention developed to achieve Aim 2 in Lawrence, MA. This intervention will be used to train community-based organizations (CBOs) that work with the underserved and with ethnic and minority groups, on how to work with local media to advance their agenda around health disparities (including those associated with socioeconomic status and race/ethnicity based) with special focus on tobacco-related disparities. The intervention will be implemented in Lawrence, MA.

项目摘要： 人们普遍认为，我国的公共卫生的特征是健康差异广泛 阶级，种族和种族界限。这些差异在各种风险因素中表现出来，包括 烟草使用。还有一个新兴共识，解决这些差异的解决方案应解决 在多个层面上的决定因素，包括个人行为和更多上游因素，例如社交因素 政策和社会机构。该应用程序提出了一种独特而创新的探索方法 通过动员社区团体来解决这样一个上游因素 - 关于差异的公共议程 目标媒体报道和舆论。 该项目的具体目的是： 1）审查公共议程有关健康差异的议程，包括一个社区中的烟草差异， 马萨诸塞州劳伦斯。这个目的包括研究当地媒体对差异的关注量以及如何构建有关它们的故事，并研究有关健康和烟草差异的公众舆论，包括分配给健康差异的优先级以及公共事物的原因以及对健康差异的解决方案。 2）使用我们的公共议程评估的调查结果（目标1）来设计模型干预措施，以影响公众对健康和烟草相关的差异的议程，包括：（a）通过一系列研讨会和（b）工具包为记者提供基于社区组织的媒体培训计划。 3）实施为实现目标的干预措施2在马萨诸塞州劳伦斯（Lawrence）。该干预措施将用于培训基于社区的组织（CBO），该组织与服务不足和族裔和少数群体合作，如何与当地媒体合作，以围绕健康差异（包括与社会经济状况和种族/种族相关的差异），以特别关注与烟草相关的差异。干预将在马萨诸塞州劳伦斯实施。