The Effect of Corner Store Makeovers on Store Patrons and Nearby Corner Stores

街角商店改造对商店顾客和附近街角商店的影响

基本信息

批准号：
8400577
负责人：
Brent Alan Langellier
金额：
$ 3.32万
依托单位：
UNIVERSITY OF CALIFORNIA LOS ANGELES
依托单位国家：
美国
项目类别：
财政年份：
2012
资助国家：
美国
起止时间：
2012-08-15 至 2013-06-30
项目状态：
已结题

项目摘要

DESCRIPTION (provided by applicant): Evidence suggests that overweight and obesity outcomes are affected by the food environment, or the distribution of healthy and unhealthy food outlets around the places where people live, work, and go to school. An emerging approach to improving the food environment in low income and minority communities is the 'corner store makeover,' which involves partnering with local corner stores to expand access to fresh fruit, fresh vegetables, and other healthy food. "Corner Store Makeovers in East Los Angeles: Improving Healthy Food Access" is an NHLBI-funded research project that is currently being conducted by the UCLA/USC Center for Population Health and Health Disparities (CPHHD). The project is working with four intervention stores in East L.A. to greatly expand their inventories of fresh produce and other healthy food, as well as to reconfigure each store's layout to make healthy food more prominent and visually appealing. In addition, the project is working with youth from local high schools to develop a community-driven and culturally competent social marketing campaign that promotes healthy food and the made over stores. In this study, I propose to complement the existing evaluation strategy of the corner store makeovers project by evaluating its effects on: 1) store patrons, and 2) corner stores that are nearby intervention stores. To assess the effects of the intervention on store patrons, I propose to work with trained students and staff at CPHHD to conduct pre/post- interviews with patrons at four intervention and four comparison stores. This evaluation study will help us to assess the effect of corner store makeovers on patrons' nutrition knowledge and attitudes towards the store and to determine if corner store makeovers change the healthfulness of their food purchasing and consumption. To evaluate the effect of the intervention on nearby corner stores, I propose to conduct a longitudinal study of healthy food inventories and in-store advertisements at five corner stores nearby each of the intervention and comparison stores. Due to the social marketing campaign and substantial media coverage of the corner store makeovers project, I believe that demand for healthy food will increase substantially in the neighborhoods surrounding intervention stores. As a result, nearby stores may be motivated to make their own healthy changes. Each of these supplemental evaluation components will greatly add to the very limited empirical evidence regarding the effectiveness of the corner store makeovers strategy. PUBLIC HEALTH RELEVANCE: An emerging approach to increasing access to healthy food in low income and minority communities is the 'corner store makeover,' which involves partnering with local corner stores to expand access to fresh fruit, fresh vegetables, and other healthy food. I propose to evaluate how a corner store makeover project in East Los Angeles affects store patrons and nearby corner stores. This study will add to the very limited empirical evidence regarding the effectiveness of the corner store makeovers strategy and will be the first to evaluate its effectiveness in a predominantly Latino community.

描述（由申请人提供）：证据表明，超重和肥胖的结果受到食物环境的影响，或者在人们居住，工作和上学的地方周围的健康和不健康食品媒体分发。改善低收入和少数民族社区食品环境的新兴方法是“角落商店改建”，其中涉及与当地的角落商店合作，以扩大获得新鲜水果，新鲜蔬菜和其他健康食品的机会。 NHLBI资助的研究项目是“东洛杉矶的Corner Store改建：改善健康食品获取”，该项目目前由UCLA/USC人口健康与健康差异中心（CPHHD）进行。该项目正在与东洛杉矶的四家干预店合作，以极大地扩大其新鲜农产品和其他健康食品的库存，并重新配置每个商店的布局，以使健康食品更加突出和视觉上吸引人。此外，该项目正在与当地高中的年轻人合作，以开发以社区为导向和具有文化胜任的社会营销活动，该运动促进健康食品和商店制造的商店。在这项研究中，我建议通过评估其影响：1）商店顾客的影响来补充Corner Store改头项目的现有评估策略，而2）附近的干预商店的角落商店。为了评估干预对商店顾客的影响，我建议与训练有素的CPHHD学生和员工合作，以四次干预和四个比较商店对顾客进行审前/访谈。这项评估研究将帮助我们评估角落商店改头换面对顾客营养知识和对商店的态度的影响，并确定角落商店的改头换面是否改变了其食物购买和消费的健康状况。为了评估干预对附近拐角商店的影响，我建议在附近的每个干预措施和比较商店附近的五个角落商店对健康食品清单和店内广告进行纵向研究。由于社会营销活动和Corner Store改头换面项目的大量媒体报道，我相信在干预店周围的社区中，对健康食品的需求将大大增加。结果，附近的商店可能会动机进行自己的健康改变。这些补充评估组件中的每一个都将大大增加有关角落商店改造策略有效性的非常有限的经验证据。公共卫生相关性：一种新兴的方法来增加低收入和少数民族社区获得健康食品的机会，是“角落商店改造”，涉及与当地的角落商店合作，以扩大获得新鲜水果，新鲜蔬菜和其他健康食品的机会。我建议评估东洛杉矶的角落商店改建项目如何影响商店的顾客和附近的角落商店。这项研究将增加有关Corner Store改建战略有效性的非常有限的经验证据，并将成为第一个评估其在主要拉丁裔社区中有效性的人。