Statewide Web-Based Cessation Program: Evaluating Media and Cessation Components

全州范围内基于网络的戒烟计划：评估媒体和戒烟组成部分

• 批准号: 8134798
• 负责人: VICTOR J STRECHER
• 金额: $ 175.7万
• 依托单位: UNIVERSITY OF MICHIGAN AT ANN ARBOR
• 依托单位国家: 美国
• 资助国家: 美国
• 起止时间: 至
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/8134798
• 关键词: Adult; Advertisements; Affect; Antismoking; Area; Arousal; Cancer Center; Characteristics; Collaborations; Consent; Country; Development; Effectiveness; Emotional; Enrollment; Funding; Goals; Health; Human; Institutes; Internet; Intervention; Knowledge; Link; Marketing; Media Campaign; Media Intervention; Modality; New York; New York City; Newspapers; Online Systems; Outcome; Pharmacologic Substance; Population; Prevention program; Professional counselor; Radio; Randomized; Recycling; Relapse; Research; Resources; Smoker; Smoking Cessation Intervention; Social support; System; Television; Testing; Tobacco use; Treatment Efficacy; Voice; Work; cost; design; disorder later incidence prevention; improved; nicotine replacement; population based; prevent; programs; quitline; randomized trial; response; smoking cessation; success; tobacco control; web site

Project 1 aims to improve two fundamental aspects of population-based smoking cessation programming: reach through a media campaign encouraging use of a web-based cessation intervention and efficacy of the web-based smoking cessation intervention. Working with the New York State Tobacco Control Program and targeting adult smokers throughout the state (excluding the New York City area), Project 1 consists of two linked randomized trials, conducted in collaboration with the Roswell Park Cancer Center Institute's Transdisciplinary Tobacco Use and Treatment Research Center (TTURC) and the New York State Department of Health. In the Media Component, two media message factors will be developed and tested using a 2X2 factorial design: positive versus negative affect messages, and narrative versus rhetorical formats. In the Cessation Component, enhancements relevant to a web-based smoking cessation intervention will be tested, including: (1) an Interactive Voice Response (IVR) system to encourage continued engagement with the webbased cessation intervention; (2) narrative success stories linked to the narrative ads of the Media Component; (3) prompting to use a Quitline counselor; (4) a daily online chat room facilitated by a Quitline counselor; (5) 4 weeks of nicotine replacement therapy (NRT) added to an initial 2-week course of NRT; and (6) a relapse prevention and recycling module. The State of New York's Department of Health is devoting $4 million of their media campaign funding to Project 1 for media ad development and another $5 million for placement of television, radio, and newspaper advertisements covering four large media market regions over a two-year period. The study therefore effectively leverages interactions and resources of an opinion-leading tobacco control program to evaluate integrated media and web-based smoking cessation intervention components that could be distributed at minimal cost to other states and countries.

项目 1 旨在改善基于人群的戒烟规划的两个基本方面： 通过媒体宣传活动鼓励使用基于网络的戒烟干预措施和效果 基于网络的戒烟干预。与纽约州烟草控制计划合作并 项目 1 针对全州（不包括纽约市地区）的成年吸烟者，包括两个 与罗斯威尔帕克癌症中心研究所合作进行的关联随机试验 跨学科烟草使用和治疗研究中心 (TTURC) 和纽约州政府 健康。在媒体组件中，将使用 2X2 开发和测试两个媒体消息因素 因子设计：积极与消极的影响信息，以及叙述与修辞格式。在 戒烟部分，将测试与基于网络的戒烟干预相关的增强功能， 包括：(1) 交互式语音应答 (IVR) 系统，鼓励持续参与基于网络的互动 戒烟干预； (2) 与媒体组件的叙事广告相关的叙事成功故事； (3) 提示使用戒烟热线咨询员； (4) 由戒烟热线辅导员主持的每日在线聊天室； (5) 4 在最初为期 2 周的 NRT 疗程中添加了数周的尼古丁替代疗法 (NRT)； (6) 复发 预防和回收模块。纽约州卫生部将投入 400 万美元 媒体活动资助项目 1 用于媒体广告开发，另外 500 万美元用于投放 两年内覆盖四大媒体市场区域的电视、广播和报纸广告 时期。因此，该研究有效地利用了舆论引导烟草的互动和资源 评估综合媒体和基于网络的戒烟干预组成部分的控制计划 可以以最低的成本分发给其他国家和国家。