Digital Adoption in the UK Museum Sector: A Qualitative Evaluation of Online Visitor-Experience

英国博物馆部门的数字化采用：在线参观者体验的定性评估

• 批准号: 2627435
• 金额: --
• 依托单位: Durham University
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2627435
• 关键词: Digital; Adoption; UK; Museum; Sector

The last year has seen rapid and wide-ranging changes to visitor behaviours and modes of engagement, forcing an accelerated pace of digital adoption in galleries and museums (hereinafter "museums") due to the COVID-19 pandemic. The next four years present an opportunity to explore whether such changes are permanent and how digital engagement strategies develop as on-site visitors return. However, methods of evaluating online engagement lack the means to record who the content reaches, or audiences' qualitative experience. My research will therefore combine methods from museum studies, digital humanities and information technologies to develop methods of evaluation for museums' online content.

去年，由于 COVID-19 大流行，参观者的行为和参与方式发生了迅速而广泛的变化，迫使画廊和博物馆（以下简称“博物馆”）加快数字化采用的步伐。未来四年提供了一个机会来探索这种变化是否是永久性的，以及随着现场访客的回归，数字化参与策略如何发展。然而，评估在线参与度的方法缺乏记录内容到达的对象或受众的定性体验的方法。因此，我的研究将结合博物馆研究、数字人文和信息技术的方法来开发博物馆在线内容的评估方法。