Social Norms and Alcohol Prevention (SNAP)

社会规范和酒精预防 (SNAP)

• 批准号: 6947332
• 负责人: CLAYTON NEIGHBORS
• 金额: $ 29.95万
• 依托单位: UNIVERSITY OF WASHINGTON
• 依托单位国家: 美国
• 财政年份: 2004
• 资助国家: 美国
• 起止时间: 2004-09-06 至 2009-05-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6947332
• 关键词: Internet; alcoholic beverage consumption; alcoholism /alcohol abuse; alcoholism /alcohol abuse education; alcoholism /alcohol abuse prevention; behavior modification; behavioral /social science research tag; biofeedback; clinical research; computer assisted instruction; computer assisted patient care; data collection methodology /evaluation; drug /alcohol abstinence; education evaluation /planning; gender difference; goal oriented behavior; human subject; human therapy evaluation; longitudinal human study; motivation; outcomes research; peer group; social group process; social psychology; socioenvironment; university student

DESCRIPTION (provided by applicant): The overall objective of the proposed research is to test the efficacy of computer delivered personalized normative feedback in the prevention and reduction of problem drinking among college students. Despite the wide spread utilization of social norms prevention approaches, methodological confounding has prevented determination of the magnitude and duration of effect of personalized normative feedback. In addition, this research aims to evaluate gender specificity of the normative referent, individual differences in self-determination, and reasons for drinking as moderators of intervention efficacy. This research will also determine the impact of normative information on students who never or rarely drink. College student drinking is largely motivated by social factors, including the perception that heavy drinking is "normal." College students overestimate the alcohol consumption of their peers. This distortion is presumed to cause many students to drink more than they otherwise would. It may also contribute to feelings of alienation and isolation among students who never or rarely drink. Correction of normative misperceptions is the goal of social norms prevention approaches. This research will be conducted at two universities in 3 stages. In stage 1, descriptive drinking norms from both sites will be obtained and incorporated into a web based assessment and intervention program. Stage 2 will implement a 3-year longitudinal efficacy trial among heavy drinking students. Students will be randomly assigned to a single exposure of personalized normative feedback, repeated biannual exposure to feedback, or a control group. Students in the feedback groups will also be randomly assigned to receive gender specific or gender non-specific feedback. Stage 3 will evaluate the impact of normative information on never/rarely drinking students. Students will be randomly assigned to receive social norms marketing messages, personalized normative feedback, or assessment only. Follow-up assessments will determine the impact of normative information at 3-months and 6-months post baseline. All assessments and interventions in stages 2 and 3 will be Internet based. This research will fill important knowledge gaps regarding the use of normative feedback in preventing and reducing problematic drinking and will serve as a prototype for implementing low-cost internet based personalized normative feedback interventions.

描述（由申请人提供）：拟议研究的总体目的是测试计算机提供的个性化规范反馈在预防和减少大学生饮酒问题方面的功效。尽管预防社会规范的方法广泛利用，但方法论上的混乱仍阻止了个性化规范反馈的幅度和效果持续时间。此外，这项研究旨在评估规范参数的性别特异性，自决的个体差异以及作为干预功效的主持人饮酒的原因。这项研究还将确定规范信息对从未或很少喝酒的学生的影响。大学生饮酒主要是由社会因素激发的，包括对大量饮酒的看法是“正常的”。大学生高估了同龄人的饮酒。假定这种扭曲是为了使许多学生喝的饮酒比以前的饮酒更多。它也可能导致从未或很少喝酒的学生的疏远和孤立感。纠正规范性误解是预防社会规范方法的目标。这项研究将在三个阶段进行两所大学进行。在第1阶段，将获得来自两个站点的描述性饮酒规范，并将其纳入基于Web的评估和干预计划中。第2阶段将在大量饮酒的学生中实施3年的纵向效力试验。学生将被随机分配到个性化的规范反馈，重复一次性的反馈或对照组。反馈小组中的学生还将被随机分配以接收性别特定或性别非特异性反馈。第三阶段将评估规范信息对从未/很少喝酒的学生的影响。学生将被随机分配以接收社会规范营销信息，个性化的规范反馈或仅评估。随访评估将确定基准后3个月和6个月的规范信息的影响。第2和3阶段的所有评估和干预措施将基于Internet。这项研究将填补有关使用规范反馈在预防和减少问题饮酒中使用的重要知识空白，并将作为实施基于低成本的个性化规范反馈干预措施的原型。