Revolutionizing Normative Re-education: Delivering Enhanced PNF within a Social Media Inspired Game About College Life

彻底改变规范再教育：在社交媒体启发的大学生活游戏中提供增强的 PNF

• 批准号: 10408718
• 负责人: Joseph W. Labrie
• 金额: $ 43.95万
• 依托单位: LOYOLA MARYMOUNT UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2019
• 资助国家: 美国
• 起止时间: 2019-06-20 至 2024-05-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10408718
• 关键词: Address; Alcohol consumption; Alcoholic beverage heavy drinker; Alcohols; Android; Attention; Attitude; Award; Behavior; Cellular Phone; Clinical Trials; Cognitive; Data; Development; Dose; Drug usage; Education; Effectiveness of Interventions; Elements; Enrollment; Esthesia; Feedback; Financial compensation; Friends; Future; Growth; Health; Heavy Drinking; Impulsivity; Incentives; Individual; Internet; Intervention; Knowledge; Life; Light; Literature; Longevity; Measures; Mechanics; Mental Health; National Institute on Alcohol Abuse and Alcoholism; Online Systems; Palate; Participant; Pattern; Perception; Personality; Persons; Pilot Projects; Play; Prize; Psychological Theory; Randomized; Randomized Controlled Trials; Research; Risk Reduction; Site; Students; Surveys; System; Testing; Treatment Efficacy; Uncertainty; Universities; Viral; Voting; Wages; Work; alcohol consequences; alcohol exposure; alcohol intervention; alcohol measurement; alcohol prevention; alcohol risk; base; cohort; college; cost; cost effective; critical period; design; digital; dosage; drinking; drinking behavior; effectiveness evaluation; efficacy evaluation; efficacy study; evidence base; experience; heavy drinking students; high risk drinking; high risk population; innovation; interest; matriculation; multi-site trial; novel; peer; personalized normative feedback; programs; psychologic; recruit; reduced alcohol use; remote delivery; response; sex; sexual identity; smartphone Application; social; social media; student drinker; student drinking; student participation; trait; university student; young adult

Project Summary NIAAA identifies first-year college students as a high-risk group for heavy drinking and harmful consequences. Further, these students' perceptions of their peers' drinking (descriptive norms) are strong predictors of their own alcohol use and those norms are consistently misperceived; students overestimate peer drinking behavior, leading them to drink more themselves. Most universities require incoming students to complete remotely- delivered interventions to correct these misperceptions, known as Normative Re-education programs. However, the main risk-reduction approach in these programs, personalized normative feedback (PNF), suffers from limitations that have impeded large reductions in student alcohol use and consequences. Our pilot work has introduced a new smartphone-based app called CampusGANDR that delivers PNF within a weekly game about college life. During the game students submit questions, vote on their favorite questions, answer these questions, and win or lose points based on the accuracy of their responses. A major innovation of CampusGANDR is that it draws on recent literature in the field of gamification, adding features like points, leader boards, and chance-based uncertainty to make PNF more interesting, believable, and palatable to students. Further, we have successfully invited students to play the game voluntarily, rather than offering monetary compensation for taking part or making participation mandatory like most current programs and research initiatives. In the context of CampusGANDR students view feedback because they are intrinsically motivated, rather than extrinsically motivated, to do so. Based on extensive pilot work, the current proposal seeks to: 1) evaluate the efficacy of CampusGANDR in a large-scale multi-site trial; 2) identify the optimal dosage of alcohol feedback to deliver within CampusGANDR for correcting norms and reducing alcohol use among students who differ in alcohol use (non-drinkers, light to moderate drinkers, and heavy drinkers); 3) examine person-level moderators of intervention efficacy; and 4) evaluate the sustainability of CampusGANDR among students who use the app but aren't recruited into the study. During the first year of the project we will work with an award-winning app development company to design and program a fully-functional versions of the CampusGANDR app. Next, 2,400 first-year students will be recruited across three cohorts at two distinctly different campuses (Loyola Marymount University and the University of Houston) to play CampusGANDR for 12 weeks and to complete 4 surveys about their alcohol use and personality variables. Students who are not sampled into the survey study will still be able to take part in CampusGANDR, and their app usage data will be employed to measure the organic churn rate and viral growth coefficient of the app. The project will result in cutting-edge native smartphone (IOS, Android) and web-versions of the app able to dynamically tailor the dosage of alcohol feedback delivered based on students' alcohol experience at the point of matriculation.

项目摘要 NIAAA将一年级的大学生确定为一个高风险的饮酒和有害后果的高风险小组。 此外，这些学生对同龄人饮酒的看法（描述性规范）是他们的有力预测指标 自己的饮酒和这些规范一直误解；学生高估了同伴饮酒行为， 带领他们自己喝更多。大多数大学都要求新生的学生完成远程完成 - 提供了干预措施以纠正这些误解，称为规范性再教育计划。 但是，这些计划中的主要风险降低方法，个性化的规范反馈（PNF），遭受了 从阻碍学生饮酒和后果大量减少的局限性。我们的飞行员工作 已经引入了一个新的基于智能手机的应用程序，名为Campusgandr，该应用程序在每周游戏中提供PNF 关于大学生活。在游戏中，学生提交问题，对他们喜欢的问题进行投票，请回答这些 问题，并根据其回答的准确性获胜或失去积分。一项重大创新 Campusgandr是它借鉴了游戏化领域的最新文献，添加了诸如点之类的功能， 领导者董事会以及基于机会的不确定性，使PNF更有趣，可信和可口 学生。此外，我们已成功邀请学生自愿玩游戏，而不是提供 像大多数当前计划一样，参加参加或强制参加的货币薪酬，以及 研究计划。在校园的背景下，学生会查看反馈，因为他们本质上是 动机而不是外在动机。基于广泛的飞行员工作，当前的建议 寻求：1）评估校园在大规模多站点试验中的功效； 2）确定最佳 酒精反馈的剂量以在校园内提供纠正规范和减少酒精使用的剂量 在饮酒不同的学生中（非饮酒者，轻度饮酒者和饮酒者）； 3） 检查干预功效的人级主持人； 4）评估校园的可持续性 在使用该应用但未招募研究的学生中。在项目的第一年，我们将 与屡获殊荣的应用程序开发公司合作设计和编程 校园应用程序。下一 不同的校园（Loyola Marymount大学和休斯顿大学）参加校园 12周，完成4项有关其酒精使用和个性变量的调查。不是的学生 在调查研究中取样仍然可以参加校园，他们的应用程序数据将是 用于衡量该应用程序的有机搅拌速率和病毒生长系数。该项目将导致 尖端的本机智能手机（iOS，Android）和该应用程序的网络转换能够动态定制 基于学生在入学时的酒精体验提供的酒精反馈剂量。