Expanding functionality of booking system to turn it into a B2B SAAS application, enabling UK festival operators to increase margins by £73 per attendee.

扩展预订系统的功能，将其转变为 B2B SAAS 应用程序，使英国节日运营商能够将每位参与者的利润提高 73 英镑。

• 批准号: 10013390
• 金额: $ 3.19万
• 依托单位: MAINSTAGE FESTIVALS LIMITED
• 依托单位国家: 英国
• 项目类别: Responsive Strategy and Planning
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10013390
• 关键词: Expanding; functionality; booking; system; turn

The UK festival industry is huge, with live music contributing £1.1bn to UK GDP, music tourism contributing £4.2bn to the UK economy, and growing at 12.5% p.a. However, revenue generation tools for the industry are insufficient. Whilst individuals will spend around £350 per trip at festivals, 36% of the revenue is captured by third parties (such as Airbnb & Trainline). Mainstage will expand existing IP to build a "booking system creator" to enable festivals to sell full travel packages to customers through their own branded booking system.

英国的节日产业规模庞大，现场音乐为英国 GDP 贡献了 11 亿英镑，音乐为英国经济贡献了 42 亿英镑，并且每年增长 12.5%。每次节日旅行将花费约 350 英镑，其中 36% 的收入由第三方（例如 Airbnb 和 Trainline）获取，Mainstage 将扩展现有 IP，打造“预订系统创建者”，使节日能够销售完整的旅行。通过他们自己的品牌预订系统向客户提供套餐。