Adolescent tanning and social media

青少年晒黑和社交媒体

• 批准号: 9022967
• 负责人: MEGAN A. MORENO
• 金额: $ 7.5万
• 依托单位: SEATTLE CHILDREN'S HOSPITAL
• 依托单位国家: 美国
• 财政年份: 2015
• 资助国家: 美国
• 起止时间: 2015-12-01 至 2017-11-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/9022967
• 关键词: Address; Adolescent; Adolescent and Young Adult; Advertisements; Age; Alcohol consumption; Area; Attitude; Basal cell carcinoma; Beauty; Behavior; Belief; Consent; Data; Devices; Eligibility Determination; Evaluation; Event; Feedback; Female; Frequencies; Friends; Future; Goals; Grant; Happiness; Health; Health behavior; High Prevalence; Influentials; Intervention; Intervention Studies; Interview; Link; Media Intervention; Methods; Modeling; Multimedia; Not Hispanic or Latino; Outcome Study; Participant; Perception; Public Health; Published Comment; Recruitment Activity; Relaxation; Reporting; Research; Risk; Risk Behaviors; Risk Factors; Role; Sampling; Skin Cancer; Skin tanning; Squamous cell carcinoma; Statutes and Laws; Ultraviolet Rays; Work; World Health Organization; Youth; anticancer research; base; cost effective; density; design; digital; experience; innovation; male; melanoma; peer; prevent; public health relevance; skin cancer prevention; social media; theories; tool

 DESCRIPTION (provided by applicant): Indoor tanning increases the risk of developing squamous cell carcinoma, basal cell carcinoma and melanoma, particularly among people who initiate at an early age. In the past five years, public health efforts and state legislation have contributed to reduced indoor tanning behaviors among adolescents. However, indoor tanning remains common and consequential among certain at-risk groups such as female non-Hispanic white adolescents. Risk factors for adolescent and young adult (AYA) tanning behaviors include perceptions that peers tan and beliefs about tanning contributing to beauty. Social media may enhance these risk factors for indoor tanning, such as through an indoor tanning salon's Facebook page. The Facebook Influence Model illustrates key constructs in how social media can influence users. Social media use is frequent and nearly ubiquitous among AYA, little is known about how indoor tanning salons leverage social media tools to influence AYA. Our long-term goal is to use social media to provide targeted theory-driven interventions to prevent and reduce indoor tanning. Thus, the objectives of this application are to conduct necessary foundational work to determine how social media is used to promote indoor tanning. Aim 1 will evaluate 1 year of content from 2 popular indoor tanning salons in each state (n=100) on both Facebook and Twitter. We will conduct content analysis on salon profiles applying the 4 key constructs from the Facebook Influence Model, examples from each construct that will be applied in content analysis include: connection: number of friends/followers, number of likes/comments/shares; identification: what ideals the salon invites users to identify with such as fashion, beauty or adventure; comparison: whether the salon promotes comparison with others as a reason to tan; immersive experience: presence of multimedia videos, linking tanning to local events. In addition to these theory-driven constructs, we will also evaluate health information: whether the salon profile provides health information about tanning and whether that information is accurate; and targeting AYA: whether the indoor tanning salon targets AYA such as via prom or spring break promotions. Aim 2 will triangulate this data with views of AYA. Our methods will include qualitative interviews with 40 at-risk AYA, defined as non-Hispanic white females age 16-23 years who have done indoor tanning in the past year. To engage social media-using participants we will recruit using Facebook and Twitter advertisements. We will then screen for eligibility and incorporate parental phone consent for underage participants. Qualitative interviews will explore views of how social media may influence indoor tanning, review and discussion of Aim 1 findings, and discussion of potential intervention ideas among a purposeful sample of at-risk AYA. Outcomes for this study will include an understanding of how indoor tanning salons utilize social media to influence AYA, as well as AYA feedback on findings and intervention ideas. This cost-effective small grant project will provide critical data towards design of targeted interventions to prevent and reduce AYA indoor tanning using social media.

 描述（由申请人提供）：室内晒黑会增加患鳞状细胞癌、基底细胞癌和黑色素瘤的风险，特别是对于从小开始的人来说。在过去五年中，公共卫生努力和州立法已有助于减少这种风险。然而，在某些高危人群中，例如女性非西班牙裔白人青少年，室内晒黑行为仍然很常见，而且影响很大。同行晒黑和关于晒黑有助于美容的信念可能会增强室内晒黑沙龙的这些风险因素。Facebook 影响模型说明了社交媒体如何影响用户的关键结构。尽管室内晒黑沙龙在 AYA 中频繁且几乎无处不在，但人们对室内晒黑沙龙如何利用社交媒体工具影响 AYA 知之甚少。我们的长期目标是利用社交媒体提供有针对性的理论驱动干预措施，以预防和减少室内晒黑。该应用程序的目标是进行必要的基础工作，以确定如何使用社交媒体来促进室内晒黑。目标 1 将评估 Facebook 和 Twitter 上每个州 (n=100) 2 个流行的室内晒黑沙龙的 1 年内容。我们将应用 Facebook 影响力模型中的 4 个关键结构对沙龙资料进行内容分析，内容分析中应用的每个结构的示例包括： 连接：朋友/关注者数量、点赞/评论/分享数量识别：什么沙龙邀请用户认同的理想，例如 时尚、美丽或冒险；比较：沙龙是否提倡与他人比较作为晒黑的理由；沉浸式体验：多媒体视频的存在，将晒黑与当地活动联系起来除了这些理论驱动的结构外，我们还将评估健康信息。 ：沙龙简介是否提供有关晒黑的健康信息以及该信息是否准确；以及针对 AYA：室内晒黑沙龙是否以 AYA 为目标，例如通过舞会或春假促销活动，目标 2 将根据以下观点对该数据进行三角测量。我们的方法将包括对 40 名高危 AYA 进行定性访谈，这些 AYA 被定义为在过去一年进行过室内日光浴的非西班牙裔白人女性。然后，我们将筛选未成年参与者的纳入资格和父母电话同意。定性访谈将探讨社交媒体如何影响室内晒黑、审查和讨论目标 1 的研究结果，以及讨论潜在的干预想法。这项研究的结果将包括了解室内日光浴沙龙如何利用社交媒体影响 AYA，以及 AYA 对调查结果和干预想法的反馈。设计有针对性的干预措施，以利用社交媒体预防和减少 AYA 室内晒黑。