Displayed social media references to sobriety, abstinence and moderation (SAM): Prevalence, predictors and possibilities

显示社交媒体对清醒、节制和节制 (SAM) 的引用：普遍性、预测因素和可能性

• 批准号: 10493253
• 负责人: MEGAN A. MORENO
• 金额: $ 18.39万
• 依托单位: UNIVERSITY OF WISCONSIN-MADISON
• 依托单位国家: 美国
• 财政年份: 2021
• 资助国家: 美国
• 起止时间: 2021-09-25 至 2023-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10493253
• 关键词: Abstinence; Alcohol abuse; Alcohol consumption; Alcoholic Intoxication; Alcohols; Area; Behavior; Behavioral; Big Data; Brief Alcohol Screening and Intervention for College Students; Code; Cognition; Consent; Consequentialism; Data; Dimensions; Evaluation; Exploratory/Developmental Grant; Facebook; Frequencies; Funding; Future; Goals; Individual; Influentials; Intention; Internet; Intervention; Interview; Intoxication; Knowledge; Left; Link; Literature; Morbidity - disease rate; Motivation; National Institute on Alcohol Abuse and Alcoholism; Outcome; Participant; Patient Self-Report; Patients; Population; Population Heterogeneity; Prevalence; Prevention approach; Research; Risk; Role; Safety; Sampling; Social Change; Social support; Surveys; Target Populations; Testing; Time; Twitter; age group; alcohol behavior; alcohol use disorder; behavior change; cognitive interview; college; community college; demographics; drinking; eligible participant; innovation; mortality; novel; protective behavior; recruit; sobriety; social; social influence; social media; social norm; study population; surveillance data; tool; university student; young adult

PROJECT SUMMARY/ABSTRACT Young adulthood is a critical time period in which alcohol use is common and consequential. Social media has emerged as a novel research tool to understand alcohol cognitions and behavior in this age group. The vast majority of young adults use social media, and studies have illustrated that alcohol posts are frequent and have positive associations with alcohol behavior. Previous studies have focused on two types of alcohol posts on social media: general alcohol use and intoxication/problem drinking. This study proposes to focus on a novel type of social media message, posts promoting safety, abstinence or moderation (SAM). Our previous study of college students found that SAM posts represented less than 1% of all alcohol posts; however, our newer R34 study of community college students found approximately 5% of alcohol posts represented SAM. There are two unique possibilities for SAM posts; one is that they may influence social norms about alcohol use via social media’s broad reach and influence. Second is these posts may be displayed by individuals who are considering behavior change, an ideal population for targeted interventions. To date, no studies have examined the prevalence, content and meaning of SAM posts across a diverse population of young adults. Our over-arching goal is to use social media to identify problem alcohol use in young adults and provide feasible, scalable and targeted interventions. We have pursued this goal over the past decade, including a recently completed NIAAA- funded R34 (MPIs Moreno and Lewis, R34AA025159) to identity at-risk community college students using Facebook and Instagram and provide a validated web-BASICS intervention. This R21 proposal would advance the field by understanding the frequency and meaning of SAM posts. We will utilize Qualtrics to recruit a diverse young adult sample (n=300). Eligible participants will maintain at least one social media profile from among profiles with high identity affordances, including Instagram, Twitter and Facebook. After obtaining consent and completion of an online survey, we will link to up to three of participants’ social media profiles. For Aim 1, we will use content analysis to evaluate up to 3 social media profiles over one year for each participant. Coders will evaluate displayed alcohol posts and SAM posts. Aim 2: We will use Qualtrics survey data from all participants to assess how alcohol and SAM posts are associated with protective behavior strategies, alcohol behavior and social norms. Aim 3: After Aims 1 and 2 analyses are complete, we will select 25 participants who displayed SAM posts and conduct cognitive interviews to understand how they perceive SAM posts. Consistent with the R21 mechanism, this study would provide fundamental knowledge to understand the frequency and meaning of SAM posts. The outcomes of this innovative study will inform novel opportunities for social media messaging, big data surveillance approaches and tailored interventions to reduce problem alcohol use among young adults.

项目概要/摘要 成年早期是饮酒普遍且后果严重的关键时期。 成为了解这个年龄段的酒精认知和行为的一种新颖的研究工具。 大多数年轻人使用社交媒体，研究表明酗酒帖子很常见，并且 之前的研究主要集中在两种类型的酒精帖子上。 社交媒体：一般饮酒和中毒/饮酒问题本研究建议重点关注一部小说。 社交媒体消息的类型，提倡安全、节制或节制的帖子（SAM）。 大学生发现 SAM 帖子占所有酒精帖子的比例不到 1%，但是我们最新的 R34； 对社区学院学生的研究发现，大约 5% 的酗酒帖子代表 SAM 有两种。 SAM 帖子的独特可能性；一是它们可能通过社交影响有关饮酒的社会规范。 其次，这些帖子可能是由正在考虑的个人发布的。 行为改变是有针对性的干预措施的理想人群。迄今为止，还没有研究对此进行过检验。 SAM 帖子在不同年轻人群体中的流行程度、内容和含义。 目标是利用社交媒体来识别年轻人的饮酒问题，并提供可行的、可扩展的和 过去十年我们一直在追求这一目标，包括最近完成的 NIAAA- 资助 R34（MPIs Moreno 和 Lewis，R34AA025159），使用 Facebook 和 Instagram 并提供经过验证的网络基础干预措施，该 R21 提案将得到推进。 通过了解 SAM 帖子的频率和含义，我们将利用 Qualtrics 来招募多元化的人才。 年轻成人样本（n = 300）将保留至少一份社交媒体资料。 具有高身份可供性的个人资料，包括 Instagram、Twitter 和 Facebook 在获得同意后。 完成在线调查后，我们将链接到最多三个参与者的社交媒体资料 对于目标 1，我们将。 编码员将使用内容分析在一年内评估最多 3 个社交媒体资料。 评估显示的酒精帖子和 SAM 帖子 目标 2：我们将使用所有参与者的 Qualtrics 调查数据。 评估酒精和 SAM 帖子与保护行为策略、酒精行为和 目标 3：目标 1 和 2 分析完成后，我们将选择 25 名表现出社会规范的参与者。 SAM 帖子并进行认知访谈，以了解他们如何看待 SAM 帖子。 R21 机制，这项研究将为理解 R21 的频率和含义提供基础知识 SAM 帖子。这项创新研究的结果将为社交媒体消息传递提供新的机会， 大数据监测方法和量身定制的干预措施可减少年轻人的酗酒问题。