Responsible Retailing Program for Alcohol Retailers

酒类零售商负责任零售计划

• 批准号: 8899334
• 负责人: Brad Krevor
• 金额: $ 11.62万
• 依托单位: RRF FIELD SERVICES, LLC
• 依托单位国家: 美国
• 财政年份: 2009
• 资助国家: 美国
• 起止时间: 2009-01-02 至 2016-02-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8899334
• 关键词: Address; Adopted; Age; Alcoholic Beverages; Alcohols; Attitude; Beverages; Businesses; California; Cities; Collaborations; Communities; Consensus; Consumption; Control Groups; Crossover Design; Effectiveness; Employee; Feedback; Focus Groups; Health; Home environment; Incentives; Individual; Intervention; Law Enforcement; Legal; Link; Massachusetts; Measures; Minor; Modeling; New Mexico; Perception; Performance; Phase; Police; Policies; Prevention; Private Sector; Problem Solving; Procedures; Protocols documentation; Public Sector; Randomized; Randomized Controlled Trials; Recommendation; Recruitment Activity; Relative (related person); Reporting; Research; Resources; Role; Safety; Sales; Secure; Services; Surveys; System; Testing; Time; Training; Visit; Wisconsin; Work; Writing; alcohol availability; alcohol behavior; base; cohort; control trial; experience; improved; post intervention; prevent; programs; public policy on alcohol; substance abuse prevention; tool

DESCRIPTION (provided by applicant): The Responsible Retailing Forum ("RRF") has developed a new model to reduce sales of alcohol products to minors. Derived from recommendations contained in the Report on Best Practices for Responsible Retailing, prepared as a federal guidance document for the Center for Substance Abuse Prevention in 2002, the model employs a quality improvement approach to assist retailers improve age-verification. In test communities, the model has shown significant promise as a way of improving ID-checking and underage sales refusal. Phase I focus groups indicated that alcohol regulators, retailers, their associations and suppliers all support the RRF model for a community-based RR system providing licensees with RR resources and feedback on actual staff performance in checking IDs, and a cooperative, problem-solving approach to underage alcohol sales and use. The proposed study will employ a randomized cross-over design to examine the effects of the RRF model upon ID-checking behavior by alcohol beverage licensees. The project will: 7 Identify 2 pairs of demographically matched communities in each of 4 states: CA, MA, NM, WI 7 Identify and randomly select alcohol licensees in each community and recruit 15 on-premise licensees (that serve alcohol on-premises) and 15 off-premise licensees (that sell for off-premises consumption) 7 Conduct pretest and posttest surveys with licensees and public agency stakeholders on attitudes and perceptions on underage alcohol sales and use and stakeholder roles in their communities 7 Conduct 3 monthly Mystery Shop inspections by young, legal-age inspectors who attempt to purchase an alcohol beverage to establish baseline ID-checking performance 7 Randomly assign one community in each pair to receive the 6-month intervention immediately (Cohort 1) and the other to a delayed intervention 6 months later (Cohort 2). During the first intervention period, outlets in Cohort 1 will receive the retailer assistance intervention, including monthly Mystery Shop visits with feedback after each visit. Outlets in Cohort 2 will receive Mystery Shop visits during intervention period 1 to document ID-checking rates but will not receive feedback or any assistance 7 During the second intervention period, conduct the retailer assistance intervention with outlets in Cohort 2. Cohort 1 outlets will no longer receive any other assistance during this time but unreported Mystery Shop inspections will continue in order to investigate decay of effects. We expect ID-checking rates will increase significantly in Cohort 1 communities, relative to Cohort 2, during the first 6 months of the intervention. ID-checking rates in Cohort 2 will similarly increase once the RR intervention is implemented in those communities in months 7-12. We also expect ID-checking rates to gradually decay to baseline levels in Cohort 1 communities during months 7-12. This finding will help make the business case to retailers for a long-term commitment to the RRF model.

描述（由申请人提供）：负责任的零售论坛（“ RRF”）开发了一种新模型，以减少向未成年人的酒精产品的销售。该模型从2002年预防药物滥用中心的联邦指导文件准备的有关负责任零售的最佳实践的建议中得出，该模型采用质量改进方法来帮助零售商改善年龄验证。在测试社区中，该模型表现出巨大的希望，是改善ID检查和未成年销售拒绝的一种方式。第一阶段的焦点小组表示，酒精调节器，零售商，其协会和供应商都为基于社区的RR系统提供了RRF模型，从而为被许可人提供了RR资源和检查ID的实际员工绩效的反馈，以及一种合作，解决问题的方法，用于未成年人酒精销售和使用。拟议的研究将采用随机跨界设计来检查RRF模型对酒精饮料被许可人的ID检查行为的影响。该项目将：7个确定4个州中每个州的2对人口统计匹配的社区：CA，MA，NM，WI 7识别并随机选择每个社区中的酒精许可证者，并招募15名本地许可人（在本地提供酒精饮料）和15名非原始许可证者和15个非开放者持有人（用于非原始销售）（在非原始者中出售），并在原产地上销售和访问者，并与访问者和公众访问了酒精饮料和公众访问者，并驾驶着预处理，并企业访问者的企业访问者和公众企业企业企业企业和公众访问者的企业企业企业和公众企业企业企业企业和公众企业企业企业的企业和公众访问者在其社区中使用和利益相关者的角色7进行了3个月度的神秘店面检查，年轻的，法定年龄的检查员试图购买酒精饮料以建立基线ID检查绩效7随机分配一个社区，每双立即分配一个社区，以立即接受6个月的干预措施（同龄人1），另一个社区在6个月后进行延迟干预（COOLORT 2）。在第一个干预期间，同类产品中的销售店将获得零售商的援助干预，包括每次访问后每月一次的神秘商店访问。在队列2中的插座将在干预期1中获得神秘的商店访问，以记录ID检查率，但不会在第二次干预期内收到反馈或任何帮助7，在这段时间内进行零售商协助干预。零售商辅助干预。同时1个插座在这段时间内不再获得任何其他帮助，但在此期间，除了均未重新注册的Mystersy Mysters Inspections in Compection in Conling in Ar in Compeace in Corly in Corly Offer Arde demand效果。我们预计，在干预的前6个月中，相对于队列2，同类1社区的ID检查率将大大提高。一旦在7-12个月中这些社区实施RR干预措施后，队列2中的ID检查率将同样提高。我们还预计，在7-12个月期间，ID检查率会逐渐衰减到1个社区的基线水平。这一发现将有助于将业务案例送给零售商，以实现对RRF模型的长期承诺。