Characterizing Support and Opposition for E-cigarette Use Prevention Campaigns on Twitter

Twitter 上对电子烟使用预防活动的支持和反对的特征

• 批准号: 10046470
• 负责人: Miao Feng
• 金额: $ 16.32万
• 依托单位: NATIONAL OPINION RESEARCH CENTER
• 依托单位国家: 美国
• 财政年份: 2020
• 资助国家: 美国
• 起止时间: 2020-07-01 至 2022-06-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10046470
• 关键词: Adolescent and Young Adult; Advanced Development; Advertising; Advocacy; Arizona; Behavior Therapy; Brain; California; Cigarette; Colorado; Communication; Community Health; Confusion; Consensus; Consumption; Data; Data Analyses; Delaware; Development; Devices; Diffusion; Effectiveness of Interventions; Electronic Nicotine Delivery Systems; Electronic cigarette; Environment; Exposure to; Foundations; Freedom; Funding; Funding Mechanisms; Future; General Population; Health; Health Knowledge, Attitudes, Practice; Iatrogenesis; Indiana; Individual; Infrastructure; Institution; Intervention; Kansas; Kentucky; Marketing; Massachusetts; Measures; Media Campaign; Media Intervention; Methodology; Misinformation; National Cancer Institute; New Jersey; Ohio; Pattern; Pennsylvania; Pilot Projects; Policies; Prevalence; Prevention; Preventive Intervention; Probability; Process; Public Health; Published Comment; Reporting; Research; Research Priority; Risk; Sales; Sampling; Science; Smoker; Smoking; Source; Technology; Time; Tobacco; Tobacco Control Research; Tobacco Dependence; Tobacco use; Twitter; United States Food and Drug Administration; Vermont; Wyoming; Youth; age group; base; collaboratory; combustible cigarette; comparative; cost; digital media; electronic cigarette use; health organization; innovation; insight; lung injury; non-smoker; novel; prevent; promoter; respiratory health; response; smoking cessation; social; social media; tobacco control; tobacco products; tool development; vaping; virtual; young adult

PROJECT SUMMARY Although smoking rates in the US have decreased, the recent declines in cigarette sales are offset by sharp increases in the consumption of other tobacco products including vaping products or electronic nicotine delivery systems (ENDS). In fact, the prevalence of electronic cigarette use and vaping among youth and young adults (YYA) now exceeds that of combustible cigarettes. One of the reasons behind the rapid increase in YYA e-cigarette use is the extensive and effective marketing of these products. These products are increasingly aggressively marketed on digital and social media, which are disproportionately popular among this hard-to-reach at-risk age group. Thus, social media interventions to prevent e-cigarette use are necessary but have unknown potential effects in a competitive communication environment characterized by an influx of ENDS product marketing and advocacy, potentially resulting in audience confusion and misinformation. Therefore, measuring the social media engagement with the e-cigarette use prevention campaigns would represent an important advancement to the science of prevention and lend evidential support for tobacco regulatory policy. The proposed research aims to inform our understanding of the amount, content, sources, and engagement of Twitter messages related to recent prevention campaigns discouraging e-cigarette use. We will analyze Twitter conversations about 14 state campaigns and one national campaign—“The Real Cost” youth e-cigarette use prevention campaign launched by the Food and Drug Administration (FDA). Specifically, we propose to analyze Twitter content related to these campaigns to help inform the health organizations and the general public about the amount of campaign-related messaging, reach and engagement by campaign (Aim 1); the sources of the messages and the themes of the supportive and oppositional content related to tobacco control regulatory policy and prevention science, including misinformation, health claims, flavors and policy on Twitter (Aim 2). This innovative proposal builds on Social Data Collaboratory’s programming and analytic infrastructure and social media data analysis expertise. This research is directly responsive to the National Cancer Institute’s Tobacco Control Research Priorities for the Next Decade. Effective communication strategies regarding harmful and potentially harmful constituents and risks of tobacco products. Fulfillment of the aims will build a scientific base for potential prevention interventions on social media, as well as the programming infrastructure for surveillance and active engagement with user-generated tobacco-related content on Twitter. Results of the study will serve as a foundation for an R01 application characterizing the content, sources, and diffusion patterns of messages related to counter-marketing of non-combustible products on social media and influence of such messages on individual knowledge, attitudes and behavior in a representative sample of youth and young adults.

项目概要 尽管美国的吸烟率有所下降，但最近卷烟销量的下降被香烟销量的下降所抵消。 其他烟草产品的消费急剧增加，包括电子烟​​产品或电子尼古丁 事实上，电子烟在青少年和电子烟中的流行程度。 年轻人（YYA）现在超过了可燃香烟快速增长的原因之一。 在YYA电子烟中的使用是对这些产品的广泛而有效的营销。 越来越积极地在数字和社交媒体上进行营销，这些媒体在人群中特别受欢迎 因此，有必要采取社交媒体干预措施来防止电子烟的使用。 但在以大量涌入为特征的竞争性通信环境中具有未知的潜在影响 结束产品营销和宣传，可能会导致受众困惑和错误信息。 因此，衡量社交媒体对电子烟使用预防活动的参与度将 预防科学的重要进步并为烟草提供证据支持 拟议的研究旨在让我们了解数量、内容、来源、 以及与最近阻止电子烟使用的预防活动相关的 Twitter 消息的参与度。 我们将分析有关 14 项州级竞选活动和一项全国性竞选活动（“真实成本”）的 Twitter 对话 美国食品和药物管理局 (FDA) 发起的青少年使用电子烟预防运动具体来说， 我们建议分析与这些活动相关的 Twitter 内容，以帮助向卫生组织和 公众关于活动相关信息量、活动影响力和参与度的信息 （目标 1）；与此相关的支持和反对内容的消息来源和主题 烟草控制监管政策和预防科学，包括错误信息、健康声明、口味和 Twitter 上的政策（目标 2）。这项创新提案建立在 Social Data Collaboratory 的编程和基础之上。 这项研究直接响应于分析基础设施和社交媒体数据分析专业知识。 国家癌症研究所未来十年的烟草控制研究重点 有效沟通。 有关烟草产品的有害和潜在有害成分及风险的策略。 这些目标将为社交媒体上的潜在预防干预措施以及 用于监测和积极参与用户生成的烟草相关内容的编程基础设施 Twitter 上的内容。研究结果将作为 R01 应用表征的基础。 与不燃产品反营销有关的信息的内容、来源和传播模式 社交媒体上的信息以及此类信息对个人知识、态度和行为的影响 青年和年轻人的代表性样本。