A Tailored Approach to Promoting Engagement in Public Health

促进公众健康参与的定制方法

基本信息

批准号：
10004720
负责人：
SABINA HIRSHFIELD
金额：
$ 52.01万
依托单位：
TRANSCENDENT INTERNATIONAL, LLC
依托单位国家：
美国
项目类别：
财政年份：
2018
资助国家：
美国
起止时间：
2018-08-01 至 2022-07-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/10004720
关键词：
AIDS/HIV problem Address Adolescent Adopted Advertising Affect Assessment tool Behavior Businesses Capital Caring Characteristics Charge Collection Commercial Sectors Communication Communities Country Custom Data Data Set Demographic Factors Development Diagnosis Drug usage Effectiveness Eligibility Determination Enrollment Environment and Public Health Evaluation Research Face Funding HIV Health Health Professional Human Resources Individual Intervention Interview Libraries Marketing Measures Methodology Methods Minority Morbidity - disease rate Neurotic Disorders Nonprofit Organizations Online Systems Outcome Participant Personal Satisfaction Personality Assessment Pharmaceutical Preparations Phase Politics Population Preventive Intervention Process Public Health Publishing Questionnaires Reproductive Health Research Research Personnel Resources Risk Behaviors STI prevention Sampling Small Business Innovation Research Grant Stratification Subgroup Surveys System Target Populations Techniques Testing Time Translating Typology United States National Institutes of Health Work antiretroviral therapy arm automated segmentation base behavior influence cognitive process cohesion consumer behavior dashboard demographics design eHealth effective intervention evidence base extravert health organization high risk improved innovation insight instrument interest men who have sex with men outreach personalized approach population health programs prototype public health intervention public health research recruit research study response segmentation algorithm social social stigma success therapy adherence tool trait treatment arm volunteer

项目摘要

PROJECT SUMMARY Successfully reaching and enrolling fully representative target populations in public health interventions is a highly desired, but notoriously difficult, prospect, especially when an initiative is focused on socially charged issues or health conditions that affect vulnerable subgroups. For example, HIV/AIDS has disproportionately high morbidity among a number of minority/marginalized populations, and faces a stigma that further complicates recruitment efforts. The commercial sector, on the other hand, faces similar challenges for engaging diverse audiences, but has achieved highly notable successes in its marketing and advertising efforts. Brands and companies have effectively utilized a number of innovative approaches to increase operational efficiency, measure campaign effectiveness, and capture relevant data to pinpoint specific consumer behavior. A comparable approach, tailored to meet the idiosyncratic needs of the public health enterprise, would offer significant improvement to its ability to engage with intended audiences. Those proven methods, however, entail significant capital and dedicated personnel that are not typically available to the majority of public health organizations. Thus, there is a pronounced yet unmet need for more scalable toolsets that can improve outreach and engagement of target populations. In order to address these challenges, this project seeks to increase representative enrollment through customized outreach analyses and informed tailoring of recruitment and engagement strategies. The proposed web-based system will enable researchers to conduct typology stratification of participant groups based on demographic, psychographic, and other pertinent characteristics, and will provide a platform for iterative improvement toward encouraging desired enrollee behavior in real-time. This targeted approach holds the promise to enhance participant engagement in public health interventions, and will be tested in the context of facilitating enrollment in an eHealth study targeting HIV+ men who have sex with men (MSM).

项目概要成功地接触并招募具有充分代表性的目标人群参与公共卫生干预措施是一项重要任务非常令人渴望但又非常困难的前景，特别是当一项计划的重点是社会责任时影响弱势群体的问题或健康状况。例如，艾滋病毒/艾滋病已不成比例地一些少数族裔/边缘化人群的发病率很高，并面临着进一步恶化的耻辱使招聘工作变得复杂。另一方面，商业部门也面临着类似的挑战吸引不同的受众，但在营销和广告方面取得了非常显着的成功努力。品牌和公司有效地利用了许多创新方法来增加运营效率、衡量活动有效性并捕获相关数据以查明具体情况消费者行为。为满足公共卫生的特殊需求而量身定制的类似方法企业，将显着提高其与目标受众互动的能力。那些被证明的然而，这些方法需要大量资金和专职人员，而这些通常是企业所无法获得的。大多数公共卫生组织。因此，对更具可扩展性的工具集存在明显但尚未满足的需求这可以改善目标人群的外展和参与。为了应对这些挑战，该项目力求通过以下方式增加代表性入学人数：定制的外展分析以及明智的招聘和参与策略定制。拟议的基于网络的系统将使研究人员能够根据人口统计、心理统计和其他相关特征，并将提供一个迭代平台改进实时鼓励期望的参与者行为。这种有针对性的方法承诺加强参与者对公共卫生干预措施的参与，并将在以下背景下进行测试促进针对男男性行为者 (MSM) 的艾滋病毒阳性男性的电子健康研究的注册。