MMPC-Live Consortium Marketing and Outreach

MMPC-Live 联盟营销和推广

• 批准号: 10901723
• 负责人: KC KENT LLOYD
• 金额: $ 23.66万
• 依托单位: UNIVERSITY OF CALIFORNIA AT DAVIS
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-02-01 至 2028-01-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10901723
• 关键词: Acceleration; Address; Administrative Supplement; Advertising; Awareness; Biology; Biomedical Research; California; Communication; Communities; Comprehension; Creativeness; Dedications; Diabetes Mellitus; Education; Education and Outreach; Electronic Mail; Eligibility Determination; Ensure; Exhibits; Funding; Goals; Grant; Healthcare; Healthcare Market; Heterogeneity; Hour; Human; Individual; Information Centers; Institution; Internet; Link; Marketing; Master of Science; Metabolic Diseases; Mission; Mus; Mutant Strains Mice; Obesity; Pamphlets; Pathogenesis; Persons; Production; Public Relations; Request for Applications; Research; Research Personnel; Resources; Scientist; Services; Slide; Testing; Time; Travel; U-Series Cooperative Agreements; United States National Institutes of Health; Universities; Update; Visual; Visual Aid; Work; design; digital; experience; insight; instrument; interest; meetings; metabolic phenotype; mouse model; outreach; programs; response; search engine; skills; symposium; treatment strategy; webinar; working group

MMPC-Live Consortium Marketing and Outreach ABSTRACT and SCOPE OF WORK The Mouse Metabolic Phenotyping Center (MMPC)-Live at the University of California, Davis is pleased to submit this administrative supplement for up to 2 years of support in response to PA-20-272, “Administrative Supplements to Existing NIH Grants and Cooperative Agreements” specifically related to support marketing and outreach activities in support of the MMPC-Live National Consortium. The mission of the MMPC-Live Consortium is to serve the research needs of research scientists using mice and mouse models to study and decipher the heterogeneity of diabetes, obesity, and related metabolic disorders in humans. To that end, this application proposes implementation of a concerted, organized, and comprehensive outreach plan to broaden awareness of the MMPC-Live Program beyond the host institutions of MMPC-Live Centers and instead among the broader national research community. This plan includes focused in-person outreach by exhibiting at scientific meetings and conferences, distribution of physical materials about the new MMPC-Live and Vibrant Programs both in-person and online, and the production and distribution of a slide set that MMPC-Live staff can incorporate into their research and other talks at large meetings, conferences, and other venues of opportunity. Specifically, this supplement would provide part time effort support for a dedicated and experienced outreach coordinator (Dan Port), travel and accommodations for up to 5 meetings per year, redesign and display of the pre-existing MMPC information exhibit booth to represent the MMPC-Live Consortium, purchase, drafting and distribution of brochures, slides, and other materials relevant to the MMPC- Live Program, and produce and broadcast professional informational and scientific webinars and other communication strategies to the broader research community.

MMPC-Live 联盟营销和推广 摘要和工作范围 加州大学戴维斯分校小鼠代谢表型中心 (MMPC)-Live 很高兴 提交此行政补充以获得长达 2 年的支持，以回应 PA-20-272“行政 对现有 NIH 拨款和合作协议的补充”，特别与支持营销相关 支持 MMPC-Live 国家联盟的外展活动 MMPC-Live 的使命。 联盟旨在满足研究科学家使用小鼠和小鼠模型进行研究和研究的研究需求 破译人类糖尿病、肥胖和相关代谢紊乱的异质性。 应用协调一致、有组织、全面的外展计划的实施建议，以扩大 对 MMPC-Live 计划的认识超出了 MMPC-Live 中心的主办机构，而是在 MMPC-Live 中心之间 该计划包括通过在 科学会议和研讨会，分发有关新型 MMPC-Live and Vibrant 的实物材料 现场和在线编程，以及 MMPC-Live 工作人员制作和分发幻灯片集 可以将其纳入大型会议、大会和其他场所的研究和其他演讲中 具体来说，该补充将为专门的和专业的人员提供兼职工作支持。 经验丰富的外展协调员（丹·波特），每年最多 5 次会议的旅行和住宿， 重新设计和展示现有的 MMPC 信息展位以代表 MMPC-Live 与 MMPC 相关的小册子、幻灯片和其他材料的联合体、购买、起草和分发 现场节目，制作和广播专业信息和科学网络研讨会等 与更广泛的研究界的沟通策略。