The Science of Decision Making: Connecting People and Policy

决策科学：将人与政策联系起来

基本信息

批准号：
8737848
负责人：
MICHAEL PAUL ERIKSEN
金额：
$ 400万
依托单位：
GEORGIA STATE UNIVERSITY
依托单位国家：
美国
项目类别：
财政年份：
2013
资助国家：
美国
起止时间：
2013-09-30 至 2018-08-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/8737848
关键词：
Advertising Affect Area Arts Attitude Behavior Behavioral Belief Cause of Death Chicago Cognitive Communication Costs and Benefits Decision Making Development Discipline Economic Factors Economic Policy Economics Elasticity Environment Epidemiologist Faculty Funding Future Goals Head Human Illinois Immersion Investigative Technique Individual Instruction International Intervention Knowledge Marketing Mass Media Methodology Methods Monitor Outcome Perception Pilot Projects Policies Postdoctoral Fellow Price Process Psychologist Public Health Qualitative Research Reaction Research Research Methodology Research Priority Research Project Grants Research Support Risk Science Series Social Sciences Source Structure Surveys Teacher Professional Development Time Tobacco Tobacco use Training Programs Training and Education Universities Visual Work consumer behavior cost economic behavior economic impact improved insight interdisciplinary approach interest novel pre-doctoral programs research study response risk perception tobacco advertising tobacco control virtual

项目摘要

DESCRIPTION (provided by applicant): Georgia State University, along with its major partners, the University of Illinois, Chicago and RTI International, are applying to be designated as an FDA Tobacco Center of Regulatory Science. Our focus will be on a particularly important and often overlooked aspect of regulatory science: the understanding of the human and economic factors that contribute to decision-making regarding the use of tobacco products. Our proposal, entitled "The Science of Decision Making: Connecting People and Policy" will use a multi- disciplinary perspective integrating disciplines from social sciences and public health. Through three inter- related research projects, human economic behavior, consumer reaction to tobacco marketing, and individual perception of risk of using tobacco products, will be examined. We will use state-of-the-art experimental, virtual and online survey research methodology to further the understanding of factors that contribute to an individual's decision to use tobacco products. Analysis and interpretation of these results will help inform the FDA on regulatory actions that could improve accurate risk perceptions and influence the decision to use tobacco products, particularly new and emerging products. Frank Chaloupka will work with a team of economists whose work will aim to produce new evidence to inform the FDA's economic impact assessments of future proposed rules. To further the FDA's understanding of tobacco marketing, Matthew Farelly and James Nonnemaker will utilize visual immersion methodology to examine the point of purchase environment and how it can be changed to influence consumer behavior. The third project focuses on conducting consumer behavior, risk perception and media research on alternate and novel tobacco products. It will be headed by Michael Eriksen, who will also serve as the overall Program Director. This research team will conduct survey and qualitative research that will monitor the use of and perceptions about tobacco products, with special emphasis on novel and alternative tobacco products. Three core teams (Administrative, Training & Education, Developmental & Pilot Research) will be established to support the projects and facilitate interaction and sharing amongst them. RELEVANCE: Tobacco use is both a leading preventable cause of death and fundamentally, an irrational behavior. This project proposes to conduct a series of surveys and experiments to better understand the economic, marketing and risk perceptions of current and potential tobacco users and provide FDA the scientific evidence that will assist in establishing a regulatory framework that will advance public health.

描述（由申请人提供）：佐治亚州立大学及其主要合作伙伴伊利诺伊大学，芝加哥大学和RTI International申请被指定为FDA烟草监管科学中心。我们的重点将放在监管科学的一个特别重要且经常被忽视的方面：对人类和经济因素的理解，这些因素有助于有关使用烟草产品的决策。我们的建议，题为“决策科学：联系人与政策”将使用多学科的观点来整合社会科学和公共卫生的学科。通过三个相关研究项目，人类经济行为，消费者对烟草营销的反应以及个人对使用烟草产品风险的看法。我们将使用最先进的实验，虚拟和在线调查研究方法来进一步了解有助于个人使用烟草产品的因素。对这些结果的分析和解释将有助于告知FDA的监管行动，这些行动可以改善准确的风险感知并影响使用烟草产品，尤其是新产品和新兴产品的决定。弗兰克·查卢普卡（Frank Chaloupka）将与一个经济学家团队合作，他们的工作将旨在提供新的证据，以告知FDA对未来拟议规则的经济影响评估。为了进一步了解FDA对烟草营销的理解，Matthew Farelly和James Nonemaker将利用视觉浸入方法来检查购买环境的点以及如何更改以影响消费者行为。第三个项目着重于对替代和新型烟草产品进行消费者行为，风险感知和媒体研究。它将由迈克尔·埃里克森（Michael Eriksen）领导，他还将担任总体项目总监。该研究团队将进行调查和定性研究，以监测有关烟草产品的使用和看法，并特别着重于新颖和替代烟草产品。将建立三个核心团队（行政，培训和教育，发展和试点研究），以支持项目并促进互动和共享。相关性：烟草使用既是可预防的死亡原因，也是从根本上是非理性行为。该项目建议进行一系列的调查和实验，以更好地了解当前和潜在烟草使用者的经济，营销和风险看法，并提供FDA的科学证据，以帮助建立一个可以改善公共卫生的监管框架。