Project 4

项目4

基本信息

批准号：
10664809
负责人：
Jennifer Beth Unger
金额：
$ 42.86万
依托单位：
UNIVERSITY OF SOUTHERN CALIFORNIA
依托单位国家：
美国
项目类别：
财政年份：
2013
资助国家：
美国
起止时间：
2013-09-19 至 2028-08-31
项目状态：
未结题

来源：
https://reporter.nih.gov/project-details/10664809
关键词：
Adolescent Affect Area Authorization documentation Behavior California Candy Cartoons Characteristics Code Curiosities Data Data Analyses Data Collection Descriptor Development Electronic cigarette Emerging Tobacco Products Exposure to Fostering Health Benefit High School Student Human Image Instagram Intention Manufacturer Marketing Measures Mediating Methods Modeling Modernization Monitor Names Nicotine Oral Oral Examination Patient Self-Report Perception Predisposition Procedures Regulation Reporting Sampling Schools Science Smoking Source Stimulus Strawberries Surveys Tablets Techniques Terminology Testing TikTok Tobacco Tobacco use Twitter United States National Institutes of Health Work Youth authority base career combustible cigarette computerized data processing design digital experimental study nicotine use nicotine user novel peer influence promoter recruit response social engagement social media social norm tobacco advertising tobacco exposure tobacco flavor tobacco products training opportunity trend warning label young adult

项目摘要

PROJECT SUMMARY: P4 P4: Social Media Influences on Engagement and Susceptibility to Non-Combustible Product Use (Co- leaders, Unger/Allem) P4 determines how social media depictions of ONPs and e-cigarettes with varying features are engaged with by the public and influence youth use susceptibility on modern platforms frequented by AYAs (e.g., Tiktok) . To accomplish this, P4 will: a) collect publicly-available social media posts depicting ONPs and e-cigarettes and conduct deep content analysis to examine if posts with certain features (e.g., flavors, post from social media ‘influencer’) receive more likes and shares; b) to test effects of exposure to social media posts depicting e- cigarette and ONPs in varying flavors and designs on youth susceptibility. Aim 1 is to analyze video posts from TikTok, Instagram, Twitter, and emerging social media platforms to examine how ONPs and e-cigarettes are portrayed on modern social media and engaged with by the public. Using a multi-method strategy, we will code social media postings according to the types of products mentioned, flavors, stealth use, and other potentially youth-appealing characteristics. Hypothesis (H)1: Posts that reference concept flavors with ambiguous names (e.g., sunset, lava); concealability and stealth use; health benefits; lack of warning labels; convenience; combustible cigarette cessation; use social media influencers; and/or use young-looking models will receive greater degrees of engagement (e.g., likes, shares, retweets) compared to posts without these characteristics. Aim 2 is to determine whether exposure to social media content from Aim 1 depicting concept-flavored e- cigarettes and ONPs affect youth use susceptibility. We will recruit high school students (n=1,500 per year) into experiments. Using digital tablets, youth view social media posts mentioning e-cigarettes and ONPs that vary on the following characteristics: 1) flavor (ambiguous concept flavor [e.g., sunset] vs. explicit characterizing flavor [e.g., strawberry] vs. posts without flavor mentions); 2) mentions of concealability and stealth use (yes/no). Post- exposure self-reported perceptions and susceptibility to using the product depicted in the posting will be measured. H2a: Susceptibility to using the ONP or e-cigarettes will be higher among youth assigned to view social media posts with concept or characterizing flavors and/or references to stealth use. H2b: The relation of social media post characteristics with susceptibility to use will be mediated by product perceptions. Implications for regulation: If posts with concept flavor descriptors, references to stealth use, or other features increase engagement and susceptibility to using ONPs or e-cigarettes, exposure to newly-marketed products on modern social media platforms could promote AYA use. We will provide the FDA with evidence to inform marketing restrictions on the terminology, models, and overall content that companies can use in promotional social media. Scientific Areas: Behavior and Marketing.

项目概要：P4 P4：社交媒体对参与度和对不可燃产品使用的敏感性的影响（共同- 领导者，昂格尔/阿勒姆） P4 确定社交媒体对具有不同功能的 ONP 和电子烟的描述如何被参与公众和年轻人对 AYA 经常光顾的现代平台（例如 Tiktok）的使用敏感度。为了实现这一目标，P4 将： a) 收集描述 ONP 和电子烟的公开社交媒体帖子，以及进行深入的内容分析，以检查帖子是否具有某些特征（例如，风格、来自社交媒体的帖子） “影响者”）获得更多点赞和分享；b）测试接触描述电子内容的社交媒体帖子的效果不同口味和设计的香烟和 ONP 对青少年易感性的影响目标 1 是分析视频帖子。 TikTok、Instagram、Twitter 和新兴社交媒体平台来研究 ONP 和电子烟的情况我们将使用多种方法的策略，在现代社交媒体上进行描绘并与公众互动。根据所提到的产品类型、口味、秘密使用和其他潜在用途发布的社交媒体帖子假设 (H)1：引用概念风味且名称不明确的帖子。（例如，日落、熔岩）；隐蔽性和隐蔽性使用；缺乏警告标签；戒烟；使用社交媒体影响者和/或使用看起来年轻的模特会收到；与没有这些特征的帖子相比，参与度更高（例如点赞、分享、转发）。目标 2 是确定是否接触到来自目标 1 描述概念性电子内容的社交媒体内容香烟和 ONP 会影响青少年的使用敏感性。我们将招募高中生（每年 1,500 名）。青少年使用数字平板电脑查看提及电子烟和 ONP 的社交媒体帖子。以下特征：1）风味（模糊概念风味[例如日落]与明确的特征风味 [例如，草莓]与没有提及风味的帖子）；2）提及可隐藏性和秘密使用（是/否）。暴露自我报告的看法和对使用帖子中描述的产品的敏感性将 H2a：被分配观看的青少年对使用 ONP 或电子烟的敏感性更高。带有概念或特征特征和/或提及秘密使用的社交媒体帖子：的关系。具有使用敏感性的社交媒体帖子特征将受到产品认知的影响。监管：如果带有概念风味描述符的帖子、对秘密使用或其他功能的引用增加使用 ONP 或电子烟的参与度和敏感性，接触现代新上市产品社交媒体平台可以促进 AYA 的使用。我们将向 FDA 提供证据，为营销提供信息。对公司可以在促销社交媒体中使用的术语、模型和总体内容的限制。科学领域：行为和营销。