Marketing Monitoring Core (MMC)

营销监控核心 (MMC)

• 批准号: 10666074
• 负责人: Ce Shang
• 金额: $ 46.03万
• 依托单位: OHIO STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-09-14 至 2028-08-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10666074
• 关键词: Address; Adult; Algorithms; Assessment tool; Categories; Code; Collection; Data; Data Sources; Databases; Development; Dimensions; Drops; Electronic cigarette; Ensure; Evaluation; Experimental Designs; Fostering; Goals; Industry; Isomerism; Manufacturer; Marketing; Methodology; Methods; Mission; Monitor; Natural Language Processing; Nicotine; Nicotine Dependence; Ohio; Oral; Pattern; Persons; Pilot Projects; Play; Policies; Product Packaging; Public Health; Publications; Questionnaires; Recording of previous events; Regulation; Research; Research Design; Role; Science; Smokeless Tobacco; Source; Standardization; Stimulus; Surveys; Tobacco; Tobacco Industry; Tobacco Surveillance; Tobacco use; Toxic effect; Universities; Vendor; Visual; abuse liability; addiction; career; combustible tobacco; data dissemination; design; electronic cigarette use; experimental study; innovation; interest; medical specialties; novel; policy recommendation; response; tobacco advertising; tobacco products; tobacco user; translational impact; translational potential; trend; vaping; web site

PROJECT SUMMARY – MARKET MONITORING CORE The landscape of the tobacco market continues to increase in complexity by product and design, with the intent to maintain tobacco use and nicotine addiction. Given the tobacco industry's history of manipulating nicotine in tobacco products to drive product appeal, use, and addiction, timely market surveillance is critical to monitor industry trends and changing tobacco use patterns. The primary objective of the Market Monitoring Core (MMC) is to conduct rapid marketplace surveillance of ECs, novel oral nicotine pouches (ONP), and other non- combustible and combustible products, thereby facilitating the design, interpretation, and regulatory impact assessment of Projects 1-4 with rich marketplace data. Specifically, the MMC will use complementary data sources and novel methodologies to track products and their packaging claims, including the Nielsen Retail ScanTrack data, online store website data scraping (i.e., extraction), and direct contact of vape shops and specialty stores. The MMC will play an important role in: 1) guiding the identification of the most appropriate ONPs to be characterized by the Product Evaluation and Manipulation Core (PEMC) for Project 2 (P2); 2) informing the experimental design of P3 by providing product packaging information from the marketplace, including the existence/placement of nicotine-related claims and visuals, to generate stimuli and allow P3 to anchor their study design based on evolving market shares, selecting products and packaging designs that best represent market conditions; 4) assisting P1-P4 in formulating and designing surveys, such as providing drop- down lists of popular brands and nicotine options in questionnaires, and comparing Project data with marketplace data to accurately contextualize the potential translational impact in dissemination activities (e.g., publications, presentations, and FDA public docket submissions); and 5) fostering the development of relevant Career Enhancement Core-supported pilot studies that address emerging products and regulatory interests. The specific aims are to: 1) monitor the nicotine dimensions (concentration, form, and isomer) and other features (e.g., flavor, promotion, etc.) of ECs and ONPs for P1-4; 2) identify ONPs for evaluation and characterization by the PEMC for P2; 3) monitor how EC and ONP manufacturers market nicotine dimensions using packaging claims for P3; and 4) facilitate experiment and survey design by providing marketplace information (e.g., product popularity, and market shares) of a wide range of nicotine and tobacco products for P1-4. The MMC supports innovative research by providing timely marketplace information that is critical to study designs. The MMC also has the capacity to assess market share changes in response to FDA policies, further facilitating the center's mission to advance regulatory impact analysis.

项目摘要——市场监测核心 烟草市场的产品和设计的复杂性不断增加，其目的是 鉴于烟草业操纵尼古丁的历史，以维持烟草使用和尼古丁成瘾。 烟草产品要推动产品吸引力、使用和成瘾，及时的市场监测对于监控至关重要 行业趋势和不断变化的烟草使用模式 市场监测核心 (MMC) 的主要目标。 是对 EC、新型口服尼古丁袋 (ONP) 和其他非尼古丁袋进行快速市场监测 可燃和可燃产品，从而促进设计、解释和监管影响 具体来说，MMC 将使用补充数据来评估项目 1-4。 跟踪产品及其包装声明的来源和新颖方法，包括尼尔森零售 ScanTrack 数据、在线商店网站数据抓取（即提取）以及电子烟商店和电子烟商店的直接联系 MMC 将在以下方面发挥重要作用： 1) 指导识别最合适的商店。 ONP 以项目 2 (P2) 的产品评估和操作核心 (PEMC) 为特征； 通过提供市场上的产品包装信息为 P3 的实验设计提供信息， 包括尼古丁相关声明和视觉效果的存在/放置，以产生刺激并允许 P3 根据不断变化的市场份额来确定他们的研究设计，选择最适合的产品和包装设计 4）协助P1-P4制定和设计调查，例如提供drop- 在问卷中列出流行品牌和尼古丁选项，并将项目数据与市场进行比较 数据，以准确地说明传播活动中潜在的转化影响（例如，出版物、 演示文稿和 FDA 公开案卷提交）；以及 5) 促进相关职业的发展 增强核心支持的试点研究涉及新兴产品和监管利益。 具体目标是： 1) 监测尼古丁含量（浓度、形态和异构体）和其他特征 P1-4 的 EC 和 ONP（例如风味、促销等）； 2) 确定 ONP 以进行评估和表征； P2 的 PEMC；3) 监控 EC 和 ONP 制造商如何使用包装营销尼古丁尺寸 P3 的声明；4) 通过提供市场信息（例如产品）促进实验和调查设计 MMC 支持 P1-4 的各种尼古丁和烟草产品的受欢迎程度和市场份额。 MMC 还通过提供对研究设计至关重要的及时市场信息来进行创新研究。 有能力根据 FDA 政策评估市场份额变化，进一步促进该中心的 使命是推进监管影响分析。