Recreational Marijuana Marketing and Young Adult Consumer Behavior - Administrative Supplement

休闲大麻营销和年轻成人消费者行为 - 行政补充

• 批准号: 10848546
• 负责人: Carla J Berg
• 金额: $ 16.15万
• 依托单位: GEORGE WASHINGTON UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-04-01 至 2027-02-28
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10848546
• 关键词: Accounting; Address; Administrative Supplement; Adult; Advertising; Age; Alcohols; Black race; Businesses; Cannabis; Cannabis policy; Cannabis retail; Characteristics; Cities; Complex; Data; Databases; Demography; Development; Disparity; Economically Deprived Population; Effectiveness; Eligibility Determination; Equity; Ethnic Origin; Evaluation; Exposure to; Foundations; Future; Goals; Grant; Health; Illicit Drugs; Industry; Inequity; Interview; Knowledge; Legal; Licensing; Literature; Location; Marijuana; Marketing; Measures; Medical; Medical Marijuana; Medicine; Methods; Minority; Monitor; Neighborhoods; Outcome; Parents; Perception; Persons; Pharmaceutical Preparations; Policies; Policy Analysis; Policy Compliance; Policy Developments; Population; Race; Recreation; Research; Sales; Sexual and Gender Minorities; Source; Subgroup; Surveys; Target Populations; Time; Tobacco; Underrepresented Populations; War; Woman; Work; consumer behavior; disadvantaged background; diversity and inclusion; ethnic minority; gender minority; gender minority group; health warning; high risk; implementation protocol; infancy; marijuana use; people of color; programs; public database; public health research; racial minority; substance use; success; web site; young adult

SUMMARY/ABSTRACT Despite controversy regarding non-medical (recreational) cannabis, many states have legalized non-medical cannabis, and many more are likely to follow, despite it being controversial in many states. Thus, states with legalized non-medical cannabis provide an opportunity and a need to monitor cannabis retail and impact on various subgroups, as cannabis regulatory frameworks are in their infancy and require advancements. The overall goal of R01DA054751 is to inform regulatory efforts to minimize cannabis use in disproportionately- impacted populations. This R01 examines the non-medical cannabis market, cannabis use, and related perceptions in consumer segments of diverse young adults. The literature indicates that licit drug retail marketing target certain populations (e.g., racial/ethnic minorities, SGM, young adults) and the consequences of such marketing on substance use in these groups. Our research to date indicates several issues with policy compliance (e.g., age verification), promotional strategies appealing to young people and minorities, various health claims, and minimal health warnings. Our team has also shown the utility of identifying young adults at high-risk for substance use and likely marketing exposure by using industry market segmentation strategies. R01DA054751 addresses the following specific aims: 1) determine whether neighborhood demography is associated with marketing and point-of-sale practices among non-medical cannabis retailers over time, accounting for policy context; and 2) compare young adult market segments defined by age and minority status vs. psychographics in relation to cannabis use, perceptions, access, and advertising exposure in states with differing cannabis policy contexts (non-medical, medicinal, neither) over time. As part of this work, our team is developing a multi-year cannabis-related policy database, with unique data on retail-related policies. The overall goal of this Administrative Supplement (led by Dr. Y. Tony Yang) is to expand on this newly- developed cannabis retail-related policy database by providing additional detailed data on equity-related policies and their implementation. While many states with non-medical cannabis include equity-related policies, little is known about them or their characteristics, implementation, or impact. These data are crucial to understand the extent and methods used to address equity, evaluate their effectiveness, and inform future policy development and implementation protocols. Thus, the proposed Administrative Supplement responds to NOT-DA-22-003: Public Health Research on Cannabis and will address the following specific aims: 1) augment our existing R01 database of cannabis-related policies with detailed information regarding equity- related policies and their implementation and conduct an analysis of major themes, approaches, gaps, and promising strategies; and 2) examine one common equity-related policy theme we have identified in our preliminary work – measures to enhance diversity and inclusion in the cannabis industry via priority licensing and grants for people disproportionately impacted by criminalization to participate in the cannabis industry.

摘要/摘要 尽管关于非医学（娱乐）大麻的争议，但许多州已合法化非医学 大麻和更多的人可能会遵循，目的地在许多州都引起了争议。那就是 合法的非医疗大麻提供了一个机会，需要监视大麻零售和影响 各种亚组，因为大麻调节框架处于起步阶段，需要进步。 R01DA054751的总体目标是为监管工作提供指导，以最大程度地减少大麻使用不成比例的使用 受影响的人群。该R01检查了非医学大麻市场，大麻使用以及相关的 潜水员年轻人的消费细分市场的看法。文献表明LICIT毒品零售 市场营销针对某些人口（例如种族/族裔少数民族，SGM，年轻人）和后果 这些关于这些组中主题使用的营销。迄今为止，我们的研究表明了政策的几个问题 合规性（例如，年龄验证），年轻人和少数民族出现的促销策略，各种 健康声称和最小的健康警告。我们的团队还显示了确定年轻人的实用性 高危物质使用和可能通过使用行业市场细分策略的营销敞口。 R01DA054751解决以​​下具体目的：1）确定邻里的示意图是否为 随着时间的流逝，与非医疗大麻零售商的营销和销售点实践相关， 考虑政策上下文； 2）比较年龄和少数群体状况定义的年轻成人市场细分 与与大麻使用，感知，访问和广告相关的心理图 随着时间的流逝，区分大麻政策环境（非医学，医学，都不是）。作为这项工作的一部分，我们的团队是 制定了多年与大麻相关的政策数据库，并提供有关零售相关政策的独特数据。 这种行政补充的总体目标（由Y. Tony Yang博士领导）是扩展这一新的 通过提供有关均等相关的其他详细数据，开发了与大麻零售相关的政策数据库 政策及其实施。尽管许多具有非医学大麻的州都包​​括与股权相关的政策，但 对它们或它们的特征，实施或影响知之甚少。这些数据对 了解用于解决权益，评估其有效性并告知未来的程度和方法 政策制定和实施协议。这是拟议的行政补充回应 到NOT-DA-22-003：关于大麻的公共卫生研究，将解决以下特定目的：1） 增加我们现有的与大麻相关政策的R01数据库，并提供有关权益的详细信息 相关政策及其实施，并对主要主题，方法，差距和 有希望的策略； 2）检查我们在我们的中确定的一个常见的与股权相关的政策主题 初步工作 - 通过优先许可来增强大麻行业的多样性和包容性的措施 以及因犯罪而受到犯罪影响的人的赠款，以参与大麻行业。