Recreational Marijuana Marketing and Young Adult Consumer Behavior - Administrative Supplement

休闲大麻营销和年轻成人消费者行为 - 行政补充

• 批准号: 10848546
• 负责人: Carla J Berg
• 金额: $ 16.15万
• 依托单位: GEORGE WASHINGTON UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-04-01 至 2027-02-28
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10848546
• 关键词: Accounting; Address; Administrative Supplement; Adult; Advertising; Age; Alcohols; Black race; Businesses; Cannabis; Cannabis policy; Cannabis retail; Characteristics; Cities; Complex; Data; Databases; Demography; Development; Disparity; Economically Deprived Population; Effectiveness; Eligibility Determination; Equity; Ethnic Origin; Evaluation; Exposure to; Foundations; Future; Goals; Grant; Health; Illicit Drugs; Industry; Inequity; Interview; Knowledge; Legal; Licensing; Literature; Location; Marijuana; Marketing; Measures; Medical; Medical Marijuana; Medicine; Methods; Minority; Monitor; Neighborhoods; Outcome; Parents; Perception; Persons; Pharmaceutical Preparations; Policies; Policy Analysis; Policy Compliance; Policy Developments; Population; Race; Recreation; Research; Sales; Sexual and Gender Minorities; Source; Subgroup; Surveys; Target Populations; Time; Tobacco; Underrepresented Populations; War; Woman; Work; consumer behavior; disadvantaged background; diversity and inclusion; ethnic minority; gender minority; gender minority group; health warning; high risk; implementation protocol; infancy; marijuana use; people of color; programs; public database; public health research; racial minority; substance use; success; web site; young adult

SUMMARY/ABSTRACT Despite controversy regarding non-medical (recreational) cannabis, many states have legalized non-medical cannabis, and many more are likely to follow, despite it being controversial in many states. Thus, states with legalized non-medical cannabis provide an opportunity and a need to monitor cannabis retail and impact on various subgroups, as cannabis regulatory frameworks are in their infancy and require advancements. The overall goal of R01DA054751 is to inform regulatory efforts to minimize cannabis use in disproportionately- impacted populations. This R01 examines the non-medical cannabis market, cannabis use, and related perceptions in consumer segments of diverse young adults. The literature indicates that licit drug retail marketing target certain populations (e.g., racial/ethnic minorities, SGM, young adults) and the consequences of such marketing on substance use in these groups. Our research to date indicates several issues with policy compliance (e.g., age verification), promotional strategies appealing to young people and minorities, various health claims, and minimal health warnings. Our team has also shown the utility of identifying young adults at high-risk for substance use and likely marketing exposure by using industry market segmentation strategies. R01DA054751 addresses the following specific aims: 1) determine whether neighborhood demography is associated with marketing and point-of-sale practices among non-medical cannabis retailers over time, accounting for policy context; and 2) compare young adult market segments defined by age and minority status vs. psychographics in relation to cannabis use, perceptions, access, and advertising exposure in states with differing cannabis policy contexts (non-medical, medicinal, neither) over time. As part of this work, our team is developing a multi-year cannabis-related policy database, with unique data on retail-related policies. The overall goal of this Administrative Supplement (led by Dr. Y. Tony Yang) is to expand on this newly- developed cannabis retail-related policy database by providing additional detailed data on equity-related policies and their implementation. While many states with non-medical cannabis include equity-related policies, little is known about them or their characteristics, implementation, or impact. These data are crucial to understand the extent and methods used to address equity, evaluate their effectiveness, and inform future policy development and implementation protocols. Thus, the proposed Administrative Supplement responds to NOT-DA-22-003: Public Health Research on Cannabis and will address the following specific aims: 1) augment our existing R01 database of cannabis-related policies with detailed information regarding equity- related policies and their implementation and conduct an analysis of major themes, approaches, gaps, and promising strategies; and 2) examine one common equity-related policy theme we have identified in our preliminary work – measures to enhance diversity and inclusion in the cannabis industry via priority licensing and grants for people disproportionately impacted by criminalization to participate in the cannabis industry.

摘要/摘要 尽管有关非医疗（娱乐）大麻存在争议，但许多州已将非医疗（娱乐）大麻合法化 尽管在许多州存在争议，但大麻以及更多其他大麻可能会效仿。 非医用大麻合法化提供了监测大麻零售及其影响的机会和需要 各个分组，因为大麻监管框架仍处于起步阶段，需要取得进展。 R01DA054751 的总体目标是为监管工作提供信息，以最大限度地减少不成比例的大麻使用—— 本 R01 审查了非医用大麻市场、大麻使用及相关人群。 不同年轻人的消费者群体的看法表明，合法的药品零售。 营销针对特定人群（例如少数种族/族裔、SGM、年轻人）及其后果 我们迄今为止的研究表明，政策存在一些问题。 合规性（例如年龄验证）、吸引年轻人和少数群体的促销策略、各种 我们的团队还展示了识别年轻人的实用性。 通过使用行业市场细分策略来确定药物使用的高风险和可能的营销风险。 R01DA054751 解决了以下具体目标：1) 确定社区人口统计是否 随着时间的推移，与非医用大麻零售商的营销和销售点做法相关， 考虑政策背景；2) 比较按年龄和少数族裔身份定义的年轻人市场细分 与大麻使用、观念、获取和广告曝光相关的心理统计数据 随着时间的推移，不同的大麻政策背景（非医疗、医疗或两者都不是）作为这项工作的一部分，我们的团队正在研究。 开发一个多年期大麻相关政策数据库，其中包含零售相关政策的独特数据。 本行政补充文件（由 Y. Tony Yang 博士领导）的总体目标是扩展这一新的- 通过提供有关股票相关的额外详细数据，开发了大麻零售相关政策数据库 虽然许多拥有非医用大麻的州都包​​括与公平相关的政策， 人们对它们或其特征、实施或影响知之甚少。 了解用于解决公平问题的程度和方法，评估其有效性并为未来提供信息 因此，拟议的行政补充作出了回应。 NOT-DA-22-003：大麻公共卫生研究，并将解决以下具体目标：1) 扩充我们现有的大麻相关政策 R01 数据库，提供有关公平的详细信息- 相关政策及其实施情况，并对主要主题、方法、差距和问题进行分析 2）审查我们在我们的报告中确定的一个共同的股权相关政策主题 初步工作——通过优先许可加强大麻产业多样性和包容性的措施 以及为受刑事定罪影响尤其严重的人提供参与大麻产业的赠款。