Leveraging Social Media for Substance Use Behavioral Insight

利用社交媒体进行药物使用行为洞察

• 批准号: 9285056
• 负责人: Patricia A Cavazos-Rehg
• 金额: $ 11.81万
• 依托单位: WASHINGTON UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-09-01 至 2022-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/9285056
• 关键词: Accounting; Achievement; Address; Advertisements; Age; Alcohol consumption; Alcohol or Other Drugs use; Alcohols; Area; Attitude; Award; Behavior; Behavioral; Belief; Big Data; Clinical; Complex; Cost Sharing; Data; Data Analyses; Data Analytics; Data Sources; Dependence; Development; Drug usage; Educational process of instructing; Electronic cigarette; Environmental Risk Factor; Exposure to; Funding; Grant; Growth; Health; Hispanics; Independent Scientist Award; Individual; Influentials; Latina; Leadership; Learning; Machine Learning; Marijuana; Media Campaign; Mentors; Mentorship; Methods; Minority Groups; Mission; National Institute of Drug Abuse; Nature; Pattern; Pharmaceutical Preparations; Policies; Positioning Attribute; Prevention; Productivity; Public Health; Recommendation; Request for Applications; Research; Research Activity; Research Personnel; Research Priority; Risk Behaviors; Role; Schools; Secure; Shapes; Signal Transduction; Site; Societies; Substance Addiction; Substance Use Disorder; Survey Methodology; Technology; Time; Tobacco; Underrepresented Minority; United States National Institutes of Health; Universities; Wages; Washington; Work; Youth; addiction; adolescent substance use; analytical method; base; career development; data mining; expectation; experience; health disparity; hookah; improved; insight; interest; knowledge base; learning strategy; marijuana use; medical schools; member; mid-career faculty; next generation; novel; prevent; programs; research and development; skills; social; social implication; social media; social networking website; substance misuse; tool; trend; young adult

Project Summary Substance misuse places a tremendous burden on individuals and society and remains high because so many youth initiate substance use at an early age and progress to dependence. In one of my NIDA sponsored R01s, I am funded to examine the effects of school and state-level penalties on youth substance use behaviors while accounting for anti-tobacco/drug media campaigns (R01 DA032843). My research signals a health issue of increasing importance that is youth exposure to the promotion of alcohol, tobacco, and other drug-related content via advertisements, online social networking, and other normalizing and pro-use messages. There is potential for leveraging social media as a tool to understand, inform, and potentially dissuade harmful substance use behaviors. However, a critical and necessary first step is to better understand displayed substance use references on key social media sites and how these displays are associated with use. In my second NIDA-sponsored R01, I am funded to investigate the implications of social media content and engagement for alcohol and marijuana use (R01 DA039456). I am a newly tenured investigator who has already made important contributions to the study of substance use policy and social media research. I will investigate social media posts for novel insight into drug use, especially newly emerging drugs that are increasing in popularity. I also aim to generate a strong scientific base about social media as a potential medium for delivering anti-/pro- substance use messages to young people. At this juncture, it is critical for me to receive support from this Independent Scientist Award so that I can devote all of my efforts towards continuing to build my research program and to enhance my scientific skills and advance me to the next level of achievement. I will collaborate with investigators at Washington University and nationally in order to gain further experience in sophisticated and efficient data mining analysis. I will additionally achieve an improved ability to synthesize results across multiple studies into strategic and actionable recommendations for tailored prevention messages to deliver on social media. This award will also enable me to devote a substantial amount of time to mentorship and the development of the next generation of researchers. In summary, this Independent Scientist Award will enable me to expand my knowledge base in targeted areas to significantly enhance my research trajectory in ways that would not be otherwise feasible.

项目摘要 滥用药物给个人和社会带来巨大负担，并且仍然很高，因为很多 青年在很小的时候就开始使用药物，并取得了依赖的进展。在我的NIDA赞助R01中， 我有资金研究学校和州一级处罚对青年物质使用行为的影响 抗烟科/药物媒体运动（R01 DA032843）。我的研究表明了一个健康问题 越来越重要，即青年人接触促进酒精，烟草和其他与药物有关的 通过广告，在线社交网络以及其他正常化和亲使用消息的内容。有 利用社交媒体作为理解，告知和潜在劝阻有害的工具的潜力 物质使用行为。但是，至关重要的第一步是更好地理解显示的 关键社交媒体网站上的物质使用参考以及这些显示如何与使用相关联。在我的 第二个NIDA赞助的R01，我资助了调查社交媒体内容和 使用酒精和大麻的参与（R01 DA039456）。我是一个新任期的调查员，有 已经为研究物质使用政策和社交媒体研究做出了重要贡献。我会 调查社交媒体帖子，以了解吸毒的新颖见解，尤其是新兴的药物 越来越受欢迎。我还旨在为社交媒体建立一个强大的科学基础，以此作为潜力 向年轻人传递抗/物质使用消息的媒介。在这个关头，这对我至关重要 要获得这个独立科学家奖的支持，以便我可以将所有努力献给 继续构建我的研究计划并增强我的科学技能并将我提升到一个新的水平 成就。我将与华盛顿大学的调查员合作，以获取 在复杂，高效的数据挖掘分析中的进一步经验。我还将取得进步 能够将多个研究的结果综合成量身定制的战略和可行的建议 预防消息以在社交媒体上传递。该奖项还将使我能够实现 指导的时间和下一代研究人员的发展。总而言之，这 独立科学家奖将使我能够在目标领域扩大我的知识基础 以其他不可行的方式增强我的研究轨迹。