Big data analytics and the transformation of the British television Industry

大数据分析与英国电视业的转型

• 批准号: 1937964
• 金额: --
• 依托单位: University of Nottingham
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-1937964
• 关键词: Big; data; analytics; transformation; British

The project will investigate the UK TV industry's response to the emergence of big data analytics as a key component of media industry business models (e.g. Netflix). It will identify the challenges and opportunities big data poses for the UK TV industry by examining the three key areas currently affected by the development of the digital analytic landscape: production, distribution and audience monetisation. The transformation from analogue to digital distribution, especially with regard to the emergence of multi-platform viewing and social media, has previously been framed as a disruption to existing business models. However, big data analytics offer a new business model in which large scale measurement of audience behaviour and tastes informs production and distribution and provides new means of audience monetization. The project will explore industry discourses with regard to the appropriate role of big data in the production and distribution of UK television content and audience monetization.

该项目将调查英国电视行业对大数据分析的出现的反应，这是媒体行业业务模型（例如Netflix）的关键组成部分。它将通过研究当前受数字分析格局开发影响的三个关键领域来确定大数据对英国电视行业的挑战和机会。从模拟分发到数字分布的转变，尤其是在多平台观看和社交媒体的出现方面，以前已被框起来是对现有业务模型的中断。但是，大数据分析提供了一种新的业务模型，其中大规模的受众行为和品味的大规模测量为生产和分发提供了信息，并提供了新的受众货币化手段。该项目将探讨大数据在英国电视内容和观众货币化的生产和发行中的适当作用方面的行业话语。