Mobile customer segmentation and profiling based on social media and mobile analytics

基于社交媒体和移动分析的移动客户细分和分析

• 批准号: 700284
• 金额: $ 3.19万
• 依托单位: VODERA LTD
• 依托单位国家: 英国
• 项目类别: GRD Proof of Market
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=700284
• 关键词: Mobile; customer; segmentation; profiling; based

Mobile operators are currently looking to investing in analytics tools and capitalise on theirdata from customer usage, preference and patterns of behaviour. We aim to explore themarket opportunity for the development of a toolset that correlates mobile and non mobileknowledge to provide deeper insights into customer behaviour and needs. In effect, the toolsetwill translate the available data into actionable information that the operator can use to engageand better serve customers. It will provide a firm understanding of what the mobile marketrequires, ensuring that it is shaped by actual market needs rather than by theoreticalassumptions.

移动运营商目前正在寻求投资分析工具，并利用来自客户使用情况、偏好和行为模式的数据。我们的目标是探索开发关联移动和非移动知识的工具集的市场机会，以更深入地了解客户行为和需求。实际上，该工具集会将可用数据转化为运营商可用来吸引客户并更好地服务客户的可操作信息。它将提供对移动市场需求的深刻理解，确保它是由实际市场需求而不是理论假设决定的。