CIRCLEUP: 100 Households, 100 Circular Stories: Inspiring Sustainable Living in Europe

CIRCLEUP：100 个家庭，100 个循环故事：激发欧洲的可持续生活

• 批准号: 10110987
• 金额: $ 59.35万
• 依托单位: CONSERV EDUC & RES TRUST UK (EARTHWATCH)
• 依托单位国家: 英国
• 项目类别: EU-Funded
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10110987
• 关键词: CIRCLEUP; 100; Households; Circular; Stories

CIRCLEUP is a highly innovative endeavor that aims to increase the diffusion rate of circular practices at the micro level, as a vital step towards achieving a circular economy, optimizing material streams into and out of households and closing the loops wherever possible. It seeks to achieve goal by developing, testing, implementing, evaluating, disseminating an innovative behavioral intervention package consisting of consultation and information, gamification, and feedback approaches, supplemented by a technical solution to provide this intervention package. With this innovative behavioral approach, the project will shape social norms by promoting communication and encouraging participants to question the status quo. It will establish and foster the social identification of individuals as circular citizens, inviting them to engage in and organize group activities that reinforce sustainable social norms and discourage unsustainable habits. Project will leverage an innovative technology tool to stimulate and channel interactions, allowing participants to engage with people beyond their direct circle of neighbours or friends. By sharing circular stories and participating in group activities, participants will not only strengthen social bonds and satisfy the need for social connection and self-esteem. Interactive Learning Environments and simulation tools will support the transfer of insights and develop competencies for integrated analysis and model-based assessments of key sustainable consumption policy and practice topics. System dynamics mode-based tools will support scoping and appraisal of strategies and policies related to sustainable consumption. The success of this intervention package in 100 model households in four structurally and culturally different countries will demonstrate CIRCLEUP's potential to transform the way people consume, how they can benefit from the circular economy, and reduce social disparity, environmental footprints, GHG emissions.

CIRCLEUP 是一项高度创新的努力，旨在提高微观层面循环实践的扩散率，这是实现循环经济、优化进出家庭的物质流并尽可能关闭循环的重要一步。它寻求通过开发、测试、实施、评估和传播创新的行为干预方案来实现目标，该方案包括咨询和信息、游戏化和反馈方法，并辅以提供该干预方案的技术解决方案。通过这种创新的行为方法，该项目将通过促进沟通和鼓励参与者质疑现状来塑造社会规范。它将建立和培养个人作为循环公民的社会认同，邀请他们参与和组织团体活动，以加强可持续的社会规范并阻止不可持续的习惯。项目将利用创新的技术工具来刺激和引导互动，让参与者能够与直接邻居或朋友圈子之外的人进行互动。通过分享循环故事和参与团体活动，参与者不仅可以加强社会纽带，还可以满足社交联系和自尊的需要。交互式学习环境和模拟工具将支持见解的传递并培养对关键可持续消费政策和实践主题进行综合分析和基于模型的评估的能力。基于系统动力学模式的工具将支持与可持续消费相关的战略和政策的范围界定和评估。这一干预方案在四个结构和文化不同的国家的 100 个示范家庭中取得成功，将证明 CIRCLEUP 有潜力改变人们的消费方式，让他们从循环经济中受益，并减少社会差距、环境足迹和温室气体排放。