Innovative breast shapers for diverse breast form wearers- how might we utilise our revolutionary approach to breast form design to support the transgender community to access comfortable and affordable breast form products?

适合不同胸型佩戴者的创新型胸型塑造器——我们如何利用革命性的胸型设计方法来支持跨性别群体获得舒适且价格实惠的胸型产品？

• 批准号: 10059952
• 金额: $ 6.33万
• 依托单位: BOOST INNOVATIONS LIMITED
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10059952
• 关键词: Innovative; breast; shapers; diverse; form

Boost has a reputation for inclusive, human-centred design for health and wellbeing. We hate making design assumptions about what people need, or what they think and feel. Instead, we wish to co-design with the communities we work with, and for our first breast shapers, we have done this successfully, working to include women who've had breast cancer all the way through our product development process. We have considered for some time that our light, airy and comfortable breast forms might be of interest within the transgender community. Indeed, we have had enquiries and made some sales. However, we don't like to make assumptions. So we have designed a project to help us actively and meaningfully engage in co-design, discovery and market insight activity with the transgender community. This funding will allow Boost to engage directly with transgender breastform wearers for the first time, listening to their breast shaper needs. We will undertake product discovery activities to identify potential ways that Boost's unique shaper concepts could be tailored, adapted or reimagined to suit the needs of transgender customers. We will deliver make, test and learn cycles which will focus on the shaper products themselves and the user-experience, purchasing journey and messaging that might be used to support trans breastform wearers to access our products. Usually, breastforms for the trans community are created to represent realism and are often made from heavy silicone gel in polyurethane film. They are not-recyclable or comfortable, particularly when you might be in the early stages of exploring new body shapes and identities. They are also expensive and would have limitations for swimming and exercise.We aim to consider whether we have design and user-experience barriers for trans customers and deliver a project that overcomes these, making our products more accessible to even wider groups of people. Our patented products have shown us that we can re-imagine what a breastform can be. Now we want to work with more diverse breastform wearers across new communities to see if we can also support them with our innovative take on breastform design.

Boost 因针对健康和福祉的包容性、以人为本的设计而享有盛誉。我们讨厌对人们的需求、想法和感受做出设计假设。相反，我们希望与我们合作的社区共同设计，对于我们的第一批乳房整形器，我们已经成功地做到了这一点，努力将患有乳腺癌的女性纳入我们的产品开发过程中。一段时间以来，我们一直认为我们的轻盈、通风和舒适的乳房形状可能会引起跨性别群体的兴趣。事实上，我们已经进行了询问并进行了一些销售。然而，我们不喜欢做出假设。因此，我们设计了一个项目来帮助我们积极、有意义地参与与跨性别群体的共同设计、发现和市场洞察活动。这笔资金将使 Boost 能够首次直接与变性胸型佩戴者接触，倾听他们的胸型塑造者需求。我们将开展产品发现活动，以确定可以定制、调整或重新构想 Boost 独特塑造概念的潜在方式，以满足跨性别客户的需求。我们将提供制造、测试和学习周期，重点关注塑形产品本身以及可用于支持跨性别胸型佩戴者使用我们产品的用户体验、购买旅程和消息传递。通常，跨性别群体的胸型是为了表现现实主义而设计的，并且通常由聚氨酯薄膜中的厚硅胶制成。它们不可回收或不舒适，特别是当您可能处于探索新身体形状和身份的早期阶段时。它们也很昂贵，并且对游泳和运动有限制。我们的目标是考虑我们是否在设计和用户体验方面对跨性别客户存在障碍，并提供一个克服这些障碍的项目，使我们的产品更容易为更广泛的人群所使用。我们的专利产品向我们展示了我们可以重新想象乳房形状。现在，我们希望与新社区中更多样化的胸罩佩戴者合作，看看我们是否也可以通过我们对胸罩设计的创新支持来支持他们。