Nudging behaviours Towards Consistent Home Recycling (NoT-a-CHoRe), reducing contamination and increasing volumes of correctly separated plastics packaging in household waste streams

推动行为实现一致的家庭回收（NoT-a-CHoRe），减少污染并增加家庭废物流中正确分离的塑料包装的数量

• 批准号: 10054605
• 金额: $ 25.75万
• 依托单位: LITTER AWARE LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10054605
• 关键词: Nudging; behaviours; Towards; Consistent; Home

Litter Aware Ltd addresses the ever-growing problem of litter, and the issues associated with it, utilising a combination of behavioural science and technology_._ Our unique approach to litter management (the 'LitterLotto' App) is incentivising people to dispose of litter in an appropriate manner, increasing material collected for recycling by offering prizes for the correct behaviour. The use of our 'LitterLotto' App directly reduces the negative impact of litter in the environment, improving well being associated with cleaner community spaces and supporting the circular economy. In its simplest form our mobile app 'LitterLotto' asks people to take a picture of litter as they dispose of it, in exchange for the chance to win a prize ("Bin it to Win it").This feasibility project builds on our basic 'LitterLotto' platform to work specifically with local authorities to develop educational, and incentive based, App technology adaptations to encourage citizens to place used plastic packaging in the correct recycling bins **at home**. Residents don't always do the right thing due to lack of education or understanding, unclear messaging, and or lack of convenience. We aim to help and reward them do the right thing.The **@Home** functionality will directly benefit local authorities by reducing contamination and increasing materials available for revalorisation. In this feasibility study we will work in collaboration with Buckinghamshire Council to specifically design communications, messaging and rewards to ensure greater compliance between plastic packaging types to direct them to the correct waste stream. We aim to reduce 'wish cycling' and encourage the separation of bathroom plastics making it easier for citizens to understand which bin to use for which packaging.More correct behaviours will result in greater and cleaner volumes of plastic packaging material being sent to plastic recycling facilities. This has a direct market value to those producing recycling grades of plastics, leading to greater volumes of recyclate placed on the market, and thus supporting the circular economy and UK Plastic Packaging Tax legislation.

Litter Aware Ltd 利用行为科学和技术的结合来解决日益严重的垃圾问题以及与之相关的问题_._ 我们独特的垃圾管理方法（“LitterLotto”应用程序）正在激励人们在以适当的方式，通过对正确行为提供奖励来增加收集用于回收的材料。使用我们的“LitterLotto”应用程序可以直接减少垃圾对环境的负面影响，改善与清洁社区空间相关的福祉并支持循环经济。我们的移动应用程序“LitterLotto”以最简单的形式要求人们在处理垃圾时拍摄垃圾照片，以换取赢得奖品的机会（“将其扔到垃圾桶中以赢得它”）。该可行性项目建立在我们的基本基础上“LitterLotto”平台专门与地方当局合作开发教育和基于激励的应用程序技术改编，以鼓励公民将用过的塑料包装放在**家里**的正确回收箱中。由于缺乏教育或理解、信息传递不明确或缺乏便利，居民并不总是做正确的事。我们的目标是帮助和奖励他们做正确的事情。 **@Home** 功能将通过减少污染和增加可用于重新评估的材料，直接使地方当局受益。在这项可行性研究中，我们将与白金汉郡议会合作，专门设计通信、消息传递和奖励，以确保塑料包装类型之间更好的合规性，从而将它们引导到正确的废物流中。我们的目标是减少“愿望循环”并鼓励浴室塑料的分离，使公民更容易了解哪个垃圾箱用于哪个包装。更正确的行为将导致更多、更清洁的塑料包装材料被发送到塑料回收设施。这对于生产回收级塑料的企业具有直接的市场价值，导致市场上出现更多的回收品，从而支持循环经济和英国塑料包装税立法。