The first global sustainability-focused and technology-enabled fashion marketplace capable of reducing the global fashion industry’s 3.4B tons of CO2 output.

第一个以可持续发展为重点、以技术为支撑的全球时尚市场，能够减少全球时尚行业 3.4 亿吨二氧化碳排放。

• 批准号: 10046107
• 金额: $ 6.37万
• 依托单位: OK.EK LIMITED
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10046107
• 关键词: first; global; sustainability; focused; technology

OK.EK will be the world's first curated sustainable and ethical fashion PWA platform that uses technology capable of reducing the global carbon footprint. Shoppers can browse and purchase products aligned with their values (OK.SHOP), play in a personalised virtual fitting room (OK.PLAY), interact with like-minded shoppers (OK.CLUB) and live stream shopping, auctions and on-demand sales events (OK.CONNECT).OK.EK uses a drop/bulk-shipping model and virtual fitting room to efficiently connect conscious shoppers to both local and global sustainable brands, as well as pre-loved fashion. OK.EK assists shoppers who are unable to easily find fashion products aligned with their values/expectations for high-quality and timeless products, avoiding fast fashion.OK.EK supports only verified, sustainable and ethical brands, boosting demand for those with fair supply chains. OK.EK displays fashion products for male, female, unisex and plus-size clothing for individual expression. The platform removes the industry's exclusivity for specific sizes/shapes/demographics.

OK.EK 将成为世界上第一个精心策划的可持续和道德时尚 PWA 平台，该平台使用能够减少全球碳足迹的技术。购物者可以浏览和购买符合自己价值观的产品（OK.SHOP），在个性化的虚拟试衣间玩耍（OK.PLAY），与志趣相投的购物者互动（OK.CLUB）以及直播购物、拍卖和点播销售活动 (OK.CONNECT)。OK.EK 使用一件代发/批量运输模式和虚拟试衣间，有效地将有意识的购物者与本地和全球可持续品牌以及二手时尚联系起来。 OK.EK 帮助那些无法轻松找到符合其价值观/期望的时尚产品的购物者对高质量和永恒的产品，避免快时尚。OK.EK 仅支持经过验证的、可持续的和有道德的品牌，从而增加对供应公平的品牌的需求链。 OK.EK展示了男装、女装、男女通用和大码服装的时尚产品，以表达个性。该平台消除了行业对特定尺寸/形状/人口特征的排他性。