XR Rural India Media Content Distribution: Building Indian partnerships to stream local and international XR content via a system developed for low levels of internet connectivity

XR Rural India 媒体内容分发：建立印度合作伙伴关系，通过为低水平互联网连接开发的系统传输本地和国际 XR 内容

• 批准号: 10020670
• 金额: $ 2.65万
• 依托单位: LIVR LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10020670
• 关键词: XR; Rural; India; Media; Content

LIVR, the fully integrated XR Platform, is seeking funding to build partnerships with local media content creators, such as festival operators and film companies, and to understand how rural audiences want to consume streaming XR media (cross reality, which is a catchall term for virtual reality, augmented reality, and mixed reality) by collaborating and co-developing different models with users and content creators alike.LIVR wants to introduce its XR service to India to ensure local artists, as well as UK artists, content can be consumed by the growing rural market, which makes up over 65% of India as a whole. Low bandwidth and mobile-only access to the internet have left many in rural India with fewer low-quality options for content consumption. Additionally, there has been little awareness of the XR content and its benefits such as accessing live events and performances without leaving your home, which during the global pandemic would have given access to millions. The LIVR content delivery system works for mobile as well as for other VR/AR headsets meaning that for a rural Indian market this is a perfect, ready-built solution to a real need.While LIVR's streaming platform is easily adaptable to the rural Indian market it requires some investigation to understand cultural, socio-economic, and technology challenges that need to be understood to ensure LIVR's entry into this market would be successful and meet the needs of the users.LIVR would like to undertake research into how the LIVR platform can be brought into the rural Indian market. This will include* Initiating meetings with a range of content creators in India to develop relationships and potential partners for the next phase of the pilot* Undertaking a three-phased user-centered approach for the co-development and consultation with rural Indian content creators and potential local users which includes: * A learning phase (insight development into understanding further defining the problems faced by content creators and users of content and ideating solutions collaboratively) * Co-development phase (development of those ideated solutions to develop prototypes with the content creators and users) * Consultation phase (Testing these prototypes with users and refining the solutions based on feedback)* Testing different technological solutions from the LIVR platform to develop a range of solutions for the different needs of users.The objective of the project is that LIVR will have established key attributes for providing an XR streaming media service for rural India using local and international content.

完全集成的XR平台Livr正在寻求资金来与当地媒体内容创建者（例如节日运营商和电影公司）建立合作伙伴关系，并了解农村观众希望如何消费流媒体XR媒体（Cross Reality（Cross Reality），这是一个涉及的术语通过与用户和内容创建者合作并共同开发不同的模型，虚拟现实，增强现实和混合现实）。Livr希望向印度介绍其XR服务，以确保当地艺术家以及英国艺术家，内容可以由不断增长的农村市场占整个印度的65％以上。低带宽和仅移动互联网的访问使印度农村地区的许多人的内容消费量较少。此外，人们对XR内容及其好处的认识很少，例如访问现场活动和表演而不离开家，在全球大流行期间，这将使数百万。 LIVR内容交付系统适用于移动以及其他VR/AR耳机，这意味着对于农村印度市场而言，这是一个完美的，现成的解决方案。它需要进行一些调查，以了解需要理解的文化，社会经济和技术挑战，以确保LIVR进入该市场将取得成功并满足用户的需求。Livr希望研究LIVR平台如何如何才能进行研究。被带入印度农村市场。这将包括*与印度的一系列内容创作者举行会议，以建立关系和潜在的合作伙伴，以实现飞行员的下一阶段*采用以用户为中心的三台以用户为中心的方法进行共同开发和与农村印度内容创造者和农村的咨询潜在的本地用户，包括： *学习阶段（深入了解内容的进一步定义内容创建者和内容的用户以及合作的构思解决方案所面临的问题） *共同开发阶段（开发那些具有质量的解决方案，以与内容创建者一起开发原型和用户） *咨询阶段（使用用户测试这些原型并根据反馈来完善解决方案） *测试LIVR平台的不同技术解决方案，以为用户的不同需求开发一系列解决方案。项目的目的是LIVR将建立使用本地和国际内容为印度农村提供XR流媒体服务的关键属性。