The Convergence of Television and Internet in Production and Usage

电视与互联网在制作和使用上的融合

基本信息

批准号：
255944523
负责人：
Professor Dr. Martin Emmer
金额：
--
依托单位：
Institut für Publizistik- und Kommunikationswissenschaft
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2014
资助国家：
德国
起止时间：
2013-12-31 至 2017-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/255944523?language=en
关键词：
Convergence Television Internet Production Usage

项目摘要

Parallel to the emergence of the internet the phenomenon of digitization has pushed forward the transformation of traditional media and forms of communication. Popular terms like Social TV, Second Screen or Multi-optional TV indicate that television, which is still the most popular medium of our society, is placed at the center of these developments. Communication science is faced with the challenge to describe those marketing-oriented terms systematically as well as testing and, if necessary, adjusting existing models of public communication. Up to now, the consequences of this convergence of television and internet both for theories of mass communication and media policy are mostly unclear. Therefore this project aims on describing these new forms of communication and exploring the consequences for explanatory models of television content and use. A special challenge is the duality of technical development and usage of media outlets. That is why this project shall examine the current changes in television simultaneously from a production and usage perspective. By using qualitative and quantitative surveys and content analyses it purposes first to clarify how far the convergence of television and the internet has created new forms of content and usage. Second it shall examine possible explanations for the emergence of new kinds of media and their usage, which should lead third to an explanatory model that relates the convergent outlets and their usages to one another and can be used to describe both independently of technical devices.

与互联网的出现平行，数字化现象推动了传统媒体和交流形式的转变。诸如社交电视，第二屏或多门电视之类的流行术语表明，电视仍然是我们社会中最受欢迎的媒介，位于这些发展的中心。传播科学面临着系统地描述这些面向营销术语以及测试以及必要时调整现有公共交流模型的挑战。到目前为止，电视和互联网对大众传播和媒体政策的理论的融合所带来的后果尚不清楚。因此，该项目旨在描述这些新形式的交流形式，并探索电视内容和使用的解释模型的后果。一个特殊的挑战是技术开发和媒体媒体使用的双重性。这就是为什么该项目应从生产和使用的角度同时检查电视的当前变化的原因。通过使用定性和定量调查和内容分析，首先要阐明电视和互联网的收敛性多远创造了新形式的内容和用法。其次，它将检查出出现新型媒体及其用法的可能解释，这应该导致第三种解释性模型，该模型将收敛的插座及其用法相互关联，并且可以用来用来独立于技术设备来描述两者。