Rethinking Mobile Media Use

重新思考移动媒体的使用

• 批准号: 495764524
• 负责人: Professor Dr. Martin Emmer
• 金额: --
• 依托单位: Institut für Publizistik- und Kommunikationswissenschaft
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2022
• 资助国家: 德国
• 起止时间: 2021-12-31 至 2022-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/495764524?language=en
• 关键词: Rethinking; Mobile; Media; Use

Media use is a core concept in communication science, and its measurement has become increasingly complex with the dissemination of the Internet and the beginning of the smartphone era in 2007. Today, numerous media-related activities can be carried out anytime and anywhere with just one device. As a result of their integration into everyday life, media applications on smartphones, for example, are often used very briefly but very frequently and only with short interruptions. Such developments render the measurement of smartphone use with classic measurement methods - usually selfreported frequency and duration in surveys - imprecise and incomplete as compared to more objective, technical measurement instruments. In this research project, a new conceptualization of smartphone use will be developed, which, in addition to frequency and duration, takes into account other dimensions that are significantly linked to the mediality of the smartphone and its multifunctionality, frequent use and flexible applicability: gratification diversity, degree of habitualization and contextual diversity. The specific usage patterns of the device have also led to the media effect Entrapment which describes the user’s feeling of expecting constantavailability. This specific effect will be used as an example for analysis in the course of the project. Second, in the context of a quantitative, empirical study, an app will be developed and tested which allows for the use of two advanced survey methods, tracking and the Experience Sampling Method (ESM), in addition to a classic survey for testing the new conceptualization. The aim is to investigate whether these new survey methods can add value concerning the variables of media use as compared to the survey method. This will be tested in the context of examining whether the three dimensions of smartphone use can add explanatory power to measuring the phenomenon of entrapment. The project aims for proposals for a preferably standardized method for measuring media use, which will improve its validity.

媒体使用是通信科学中的核心概念，随着互联网的传播和2007年智能手机时代的开始，其测量变得越来越复杂。如今，只有一种设备可以随时随地在任何时候进行许多与媒体相关的活动。例如，由于它们整合到日常生活中，媒体应用程序的应用通常非常简短但经常使用，并且仅在短暂的中断中使用。与更客观的技术测量仪器相比，此类发展使智能手机使用的测量方法（通常是自我报告的频率和持续时间） - 通常是自我报告的频率和持续时间 - 不完整。在该研究项目中，将开发出新的智能手机使用概念化，除了频率和持续时间外，还考虑了其​​他维度，这些维度与智能手机的内侧及其多功能性，经常使用和灵活的可应用性有着明显的联系：满足程度多样性，习惯性程度，习惯程度和上下文多样性。该设备的特定用法模式也导致了媒体效应陷阱，该媒体效果置换了用户期望恒定性的感觉。在项目过程中，这种特定效果将用作分析的示例。其次，在一项定量，实证研究的背景下，将开发和测试一个应用程序，该应用程序允许使用两种高级调查方法，跟踪和体验抽样方法（ESM），此外还可以进行经典调查来测试新概念化。目的是调查这些新的调查方法是否可以增加与调查方法相比的媒体使用变量的价值。这将在检查智能手机使用的三个维度是否可以增加利用功率来测量夹层现象的情况下进行测试。该项目旨在提出一种优选的标准化方法来衡量媒体使用的方法，这将提高其有效性。