Interaction Economics: Instruments that Measure Social-Computational Systems

交互经济学：衡量社会计算系统的工具

• 批准号: 1644755
• 负责人: James Landay
• 金额: $ 10.42万
• 依托单位: Stanford University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-03-16 至 2017-02-28
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1644755&HistoricalAwards=false
• 关键词: Interaction; Economics; Instruments; Measure; Social

This project enables measuring the value of user interfaces and the associated tasks carried out with those interfaces. In doing so it integrates the fields of Economics and Human-Computer Interaction (HCI) into a new field called Interaction Economics. By measuring value, the project quantifies the costs and benefits underlying user preference for different computer systems. The project will develop new methods that use Internet microtask labor markets to create virtual scientific laboratories, which researchers and designers can use to test new interfaces and social configurations easily, cheaply, and quickly. Designers will be able to measure the utility of their system-the quantitative degree to which users want to use it. This will allow researchers and designers to experimentally design new systems of greater complexity and novelty, with greater certainty of success. Intellectual merit. This work will enable new economic measurements of social-computational systems. These measurements will in turn enable a new scientific understanding of these systems. This project will use these methods to answer a basic set of questions about these systems and will give other researchers the tools to answer new questions. By bringing economics to HCI and an analysis of burdens and non-monetary values to economics, the project will help both fields move forward in a way that allows them to make more impact on one of the most important phenomena of modern times, the Internet.Broader impacts. The method of experimenting with online human behavior and measuring effects economically can be applied in many domains beyond Economics and HCI. By bringing Economics and HCI together, both in language and in methods, the project will impact a new generation of researchers in many other fields. The multidisciplinary students trained over the course of this research will serve as connectors between previously disjoint areas of inquiry. The project will provide an open-sourced website that practicing designers and researchers can use to learn the economic value of their interface designs and thus make more data-driven decisions with respect to design iteration and selection. This system will also be available for other researchers to modify and use for different online economic experiments.

该项目能够衡量用户界面以及使用这些界面执行的相关任务的价值。在此过程中，它将经济学和人机交互（HCI）领域整合到一个称为交互经济学的新领域。通过衡量价值，该项目量化了用户对不同计算机系统的偏好的成本和收益。该项目将开发新方法，利用互联网微任务劳动力市场创建虚拟科学实验室，研究人员和设计人员可以使用这些实验室轻松、廉价且快速地测试新界面和社会配置。设计者将能够衡量系统的效用——用户想要使用它的定量程度。这将使研究人员和设计人员能够通过实验设计出更复杂、更新颖的新系统，并具有更大的成功把握。智力上的优点。这项工作将使社会计算系统的新经济测量成为可能。这些测量反过来将使人们对这些系统有新的科学理解。该项目将使用这些方法来回答有关这些系统的一系列基本问题，并为其他研究人员提供回答新问题的工具。通过将经济学引入人机交互以及对经济学的负担和非货币价值的分析，该项目将帮助这两个领域向前发展，使它们能够对现代最重要的现象之一——互联网产生更大的影响。更广泛的影响。实验在线人类行为并经济地衡量效果的方法可以应用于经济学和人机交互之外的许多领域。通过将经济学和人机交互在语言和方法上结合起来，该项目将影响许多其他领域的新一代研究人员。在这项研究过程中接受培训的多学科学生将成为以前互不相交的探究领域之间的连接者。该项目将提供一个开源网站，实践设计师和研究人员可以使用该网站来了解其界面设计的经济价值，从而在设计迭代和选择方面做出更多数据驱动的决策。该系统也可供其他研究人员修改并用于不同的在线经济实验。