Interaction Economics: Instruments that Measure Social-Computational Systems

交互经济学：衡量社会计算系统的工具

• 批准号: 1110965
• 负责人: James Landay
• 金额: $ 75万
• 依托单位: University of Washington
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-09-01 至 2016-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1110965&HistoricalAwards=false
• 关键词: Interaction; Economics; Instruments; Measure; Social

This project enables measuring the value of user interfaces and the associated tasks carried out with those interfaces. In doing so it integrates the fields of Economics and Human-Computer Interaction (HCI) into a new field called Interaction Economics. By measuring value, the project quantifies the costs and benefits underlying user preference for different computer systems. The project will develop new methods that use Internet microtask labor markets to create virtual scientific laboratories, which researchers and designers can use to test new interfaces and social configurations easily, cheaply, and quickly. Designers will be able to measure the utility of their system-the quantitative degree to which users want to use it. This will allow researchers and designers to experimentally design new systems of greater complexity and novelty, with greater certainty of success. Intellectual merit. This work will enable new economic measurements of social-computational systems. These measurements will in turn enable a new scientific understanding of these systems. This project will use these methods to answer a basic set of questions about these systems and will give other researchers the tools to answer new questions. By bringing economics to HCI and an analysis of burdens and non-monetary values to economics, the project will help both fields move forward in a way that allows them to make more impact on one of the most important phenomena of modern times, the Internet.Broader impacts. The method of experimenting with online human behavior and measuring effects economically can be applied in many domains beyond Economics and HCI. By bringing Economics and HCI together, both in language and in methods, the project will impact a new generation of researchers in many other fields. The multidisciplinary students trained over the course of this research will serve as connectors between previously disjoint areas of inquiry. The project will provide an open-sourced website that practicing designers and researchers can use to learn the economic value of their interface designs and thus make more data-driven decisions with respect to design iteration and selection. This system will also be available for other researchers to modify and use for different online economic experiments.

该项目可以测量用户界面的价值以及使用这些接口执行的关联任务。这样一来，它将经济学和人类计算机互动（HCI）的领域集成到一个称为互动经济学的新领域。通过衡量价值，该项目可以量化用户对不同计算机系统的偏好的成本和收益。该项目将开发新的方法，这些方法使用Internet MicroTask劳动力市场来创建虚拟科学实验室，研究人员和设计师可以使用该方法来轻松，廉价和快速测试新的接口和社交配置。设计人员将能够测量其系统的实用性 - 用户想要使用的定量程度。这将使研究人员和设计师能够实验设计具有更大复杂性和新颖性的新系统，并具有更大的成功确定性。智力优点。这项工作将实现社会计算系统的新经济测量。这些测量结果将反过来对这些系统有了新的科学理解。该项目将使用这些方法来回答有关这些系统的基本问题，并将为其他研究人员提供回答新问题的工具。通过将经济学带入HCI，并对经济学的负担和非货币价值分析，该项目将有助于这两个领域的前进，使他们能够对现代最重要的现象之一产生更大的影响，即Internet，Boader的影响。在经济和HCI以外的许多领域中，可以应用在线人类行为和测量效应的方法。通过将经济学和HCI融合在一起，无论是语言还是方法，该项目都会影响许多其他领域的新一代研究人员。在这项研究过程中接受培训的多学科学生将成为以前不一致的询问领域之间的连接器。该项目将提供一个开源的网站，实践设计师和研究人员可以使用该网站来学习其界面设计的经济价值，从而在设计和选择方面做出更多数据驱动的决策。该系统也将供其他研究人员修改和用于不同的在线经济实验。