Ringing Pavlov’s Bell – Using conditioning tasks to enhance physical activity and reduce cardiovascular disease

敲响巴甫洛夫的钟声 — 使用调节任务来增强体力活动并减少心血管疾病

• 批准号: nhmrc : 1105926
• 金额: $ 21.64万
• 依托单位: Central Queensland University
• 依托单位国家: 澳大利亚
• 项目类别: Early Career Fellowships
• 财政年份: 2016
• 资助国家: 澳大利亚
• 起止时间: 2016-01-01 至 2020-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/ringing-pavlovs-bell-cardiovascular-disease/662870
• 关键词: Ringing; Pavlov; Bell; Using; conditioning

The aim of this project is examine an innovative technique to increase the effectiveness of web-based physical activity interventions that can reduce cardiovascular disease risk across large populations at a low cost. Using games and puzzles, we want to influence people’s feelings about being active by connecting it with something they feel positively about (e.g., vacation spots, cute animals). This technique is often used in advertising, but has never been applied to increase physical activity.

该项目的目的是研究一种创新技术，以提高基于网络的身体活动干预措施的有效性，从而以较低的成本降低大量人群的心血管疾病风险，我们希望通过游戏和谜题来影响人们对运动的感受。将其与他们感觉积极的事物（例如度假胜地、可爱的动物）联系起来。这种技术经常用于广告中，但从未应用于增加身体活动。