Dime la VerDAD (Verify, Debunk, and Disseminate)

Dime la VerDAD（验证、揭穿和传播）

• 批准号: 10740364
• 负责人: MARINA DEL RIOS
• 金额: $ 70.24万
• 依托单位: UNIVERSITY OF IOWA
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-07-10 至 2027-12-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10740364
• 关键词: Acceleration; Address; Adult; Affect; Amplifiers; Attitude; Behavior; COVID-19; COVID-19 disparity; COVID-19 pandemic; Chicago; Cities; Communication; Communities; Community Health Aides; Diffuse; Educational Curriculum; Effectiveness; Ethnic Population; Evaluation; Face; Focus Groups; Health; Health Professional; Health Services Accessibility; Hispanic; Hispanic Populations; Household; Illinois; Immunization; Improve Access; Infection; Influenza; Influenza vaccination; Infodemiology; Interpersonal Relations; Interview; Knowledge; Language; Learning; Link; Measures; Medical; Misinformation; Modeling; Occupational Exposure; Outcome; Participant; Perception; Persons; Positioning Attribute; Process; Recommendation; Science; Social Network; Social Work; Source; Standardization; Subgroup; Surveys; Testing; Training; Training Programs; Translating; Trust; Vaccinated; Vaccination; Vaccines; Work; combat; community engagement; coronavirus disease; design; digital; disinformation; effectiveness testing; empowerment; experience; health care availability; health communication; health disparity; hispanic community; improved; influenza virus vaccine; informant; innovation; member; multidisciplinary; pandemic disease; peer; personal narratives; prevent; preventable death; programs; racial minority population; recruit; service delivery; skills; social; social media; testing uptake; tool; uptake; vaccine acceptance; vaccine access; vaccine development; vaccine hesitancy; vaccine safety

Project Summary/Abstract Social media has accelerated the spread of vaccine misinformation leading to decreased immunization rates and increased preventable deaths in the US and globally. The health impact of misinformation is particularly critical to understand and address when considering the lives of minoritized racial and ethnic groups who are often the target of misinformation campaigns or who may not have easy access to culturally relevant and language-concordant reputable sources. Although access to vaccines remains a significant barrier, vaccine safety confidence is a significant predictor of influenza and COVID vaccination in Hispanic adults. Yet, little is known about how misinformation narratives emerge specifically in relation to Hispanic communities, how they are disseminated, and how they ultimately affect people’s decision to get vaccinated. Social media posts that include personal narratives are more effective at communicating reliable health recommendations, especially those that come from a trusted peer. Therefore, communication strategies that leverage community and interpersonal relationships can prove extremely effective at debunking misinformation about vaccines. Promotores de salud are trusted community members who serve as links between health/social services and a community to improve access to health services and quality of service delivery. Promotores can diffuse and address misinformation in their communities and can be essential to debunk myths, increase trust, and improve health outcomes; they have been at the forefront of addressing disparities in COVID testing and vaccine uptake. Promotores de salud are uniquely positioned as trusted messengers to debunk vaccine misinformation through strategic use of social media and infodemiology principles. Dime La VerDAD (Verify, Debunk, and Disseminate) is an innovative social media capacity-building program based on theoretical frameworks related to health communication that empowers promotores de salud to debunk vaccine misinformation through the use of personal narratives on social media. The proposed work will use a rigorous stepped wedge design to 1) deliver a scalable program of science communicators using an adapted curriculum grounded in infodemiology, 2) evaluate how debunking misinformation is perceived on social media, and 3) discern how use of personal narratives to enhance science communication can lead to changes in opinions and behavior (vaccination rates) about COVID and influenza vaccines among Chicago’s predominantly Hispanic communities.

项目概要/摘要 社交媒体加速了疫苗错误信息的传播，导致免疫率下降 美国和全球可预防的死亡人数增加，错误信息对健康的影响尤其严重。 在考虑少数种族和族裔群体的生活时，理解和解决这些问题至关重要。 通常是错误信息活动的目标，或者可能无法轻松获得与文化相关的信息和信息的人 尽管获得疫苗仍然是一个重大障碍，但语言一致的信誉良好的来源。 安全信心是西班牙裔成年人接种流感和新冠疫苗的重要预测因素。 人们对错误信息叙述是如何专门与西班牙裔社区相关的、如何出现的知之甚少。 它们的传播方式以及它们最终如何影响人们接种疫苗的决定。 包含个人叙述的社交媒体帖子可以更有效地传达可靠的健康信息 建议，尤其是来自值得信赖的同行的建议，因此，沟通策略。 事实证明，利用社区和人际关系可以非常有效地揭穿错误信息 关于疫苗的促进者是值得信赖的社区成员，他们是健康/社会之间的纽带。 服务和社区，以改善获得卫生服务的机会和提高服务质量。 在社区中传播和解决错误信息，对于揭穿神话、增加信任、 并改善健康结果；他们一直处于解决新冠病毒检测和治疗方面差异的最前沿； 疫苗接种促进者具有独特的地位，是揭穿疫苗真相的值得信赖的使者。 通过战略性地使用社交媒体和信息流行病学原理来传播错误信息。 Dime La VerDAD（验证、揭穿和传播）是一项创新的社交媒体能力建设计划 基于与健康传播相关的理论框架，使推广者能够揭穿真相 通过在社交媒体上使用个人叙述来传播疫苗错误信息拟议的工作将使用 严格的阶梯式楔形设计，1）使用适应性强的方法提供科学传播者的可扩展计划 以信息流行病学为基础的课程，2）评估如何在社交媒体上揭穿错误信息， 3）了解使用个人叙述来加强科学传播如何导致改变 芝加哥主要居民对新冠病毒和流感疫苗的看法和行为（疫苗接种率） 西班牙裔社区。