2 College Truths & 1 Lie: Social Media Embedded Gamified Normative Re-education

2 大学真相

基本信息

批准号：
10593626
负责人：
Joseph W. Labrie
金额：
$ 24.28万
依托单位：
LOYOLA MARYMOUNT UNIVERSITY
依托单位国家：
美国
项目类别：
财政年份：
2023
资助国家：
美国
起止时间：
2023-06-01 至 2026-05-31
项目状态：
未结题

来源：
https://reporter.nih.gov/project-details/10593626
关键词：
Address Alcohol consumption Alcoholic beverage heavy drinker Alcohols Attention Behavior Behavior assessment Communication Data Development Distal Documentation Dose Education Educational Intervention Esthetics Evaluation Exposure to Feedback Focus Groups Goals Heavy Drinking Hybrids Iatrogenesis Individual Instagram Intervention Investigation Literature Long-Term Effects Marketing Mechanics Mediating Methods Modernization National Institute on Alcohol Abuse and Alcoholism Outcome Participant Patient Self-Report Perception Persons Phase Population Prize Prospective Studies Randomized Reporting Research Research Design Research Methodology Resources Risk Risk Reduction Site Students Surveys Target Populations Testing Time Universities Work active control alcohol content alcohol exposure alcohol intervention alcohol risk reduction college college drinking combat cost critical period design digital drinking effectiveness evaluation efficacy evaluation efficacy trial evidence base experience high risk improved innovation interest meetings peer personalized normative feedback pilot trial posters prevent programs prospective psychoeducation psychoeducational psychologic response risk mitigation social influence social media social norm statistics student drinking student participation therapy design tool

项目摘要

Project Summary Traditional social norms marketing campaigns (SNMCs), which seek to reinforce risk-reducing accurate campus drinking norms via posters, have been a staple at universities for over two decades despite difficulties in assessing campaign exposure, and boomerang effects associated with psychological reactance among heavy drinkers. Further, exposure to alcohol content on Instagram and Snapchat has been shown to undermine traditional normative re-education programs. Recent efforts have successfully drawn on the emerging gamification literature to bolster student motivation and attention, decrease reactance, and thereby increase the efficacy and real-world utility of one-dose personalized normative feedback (PNF). This proposal leverages game mechanics identified in our previous projects to innovatively modernize SNMCs, which are universal (campus-wide) and typically employed alongside psycho-educational and PNF interventions. Further, we plan to utilize posts on Instagram and Snapchat to adapt the mode of delivery to specifically combat social media (SM)-based alcohol influence. This innovative use of SM posts to deliver a SNMC game has the added benefit of meeting students where they are (on Instagram and Snapchat) and is less resource-intensive than in-person, online, and app-based norms intervention strategies. Additionally, this project will utilize targeted ads, which are paid versions of posts, to innovatively addresses several limitations associated with traditional SNMCs, such as an inability to conduct RCTs to evaluate the effectiveness of these campaigns within a campus and a reliance on self-report to assess exposure to the campaign. The proposed project has two phases: (1) development of the gamified SNMC, 2 College Truths & 1 Lie (2T1L) (Phase 1), and (2) a hybrid feasibility and efficacy pilot RCT (Phase 2). 2T1L involves participants identifying an incorrect norm from a list of three “facts” about first-year students; the game then corrects the misperceived norm and reinforces the correction with graphics. Each round will include risk-reducing alcohol norms, either as truths or lies. 2T1L also included features like points and leaderboards that increase interest, engagement, and believability, especially among heavy drinkers who tend to be reactive to norms re-education. Participatory research methods will also be employed to produce 2T1L to maximize appeal and relevance to first-year students. In Year 1, we will conduct a norms documentation survey (N=400) to determine game norms (Aim 1a), and focus groups (N=50) to identify game aesthetics preferred by first-year students (Aim 1b). In the beginning of year 2, we will conduct a second set of focus groups (N=50) to test the 2T1L game and receive feedback to improve user experience of 2T1L prior to launch (Aim 1c). Phase 1 will culminate in a finalized version of the 2T1L SNMC to be evaluated by a hybrid feasibility and efficacy pilot RCT (N=414) in Phase 2. Short- and long-term effects of the 2T1L SNMC on reactance, norms, and drinking outcomes will be examined and findings will be used to inform the need for further investigation of this program in a large multi-site RCT.

项目概要传统的社会规范营销活动 (SNMC)，旨在加强降低风险的准确度尽管困难重重，二十多年来，通过海报宣传校园饮酒规范一直是大学的主要内容评估运动暴露以及与重度人群心理反应相关的回旋镖效应此外，事实证明，在 Instagram 和 Snapchat 上接触酒精内容会损害饮酒者的健康。最近的努力已成功借鉴了新兴的规范性再教育计划。游戏化文献可以增强学生的动机和注意力，减少反应，从而增加该提案利用了单剂个性化规范反馈（PNF）的功效和现实实用性。我们之前项目中确定的游戏机制，旨在创新性地使 SNMC 现代化，这些机制是通用的（校园范围内）并且通常与心理教育和 PNF 干预措施一起使用。此外，我们还计划。利用 Instagram 和 Snapchat 上的帖子调整发布方式，专门打击社交媒体 (SM)-基于酒精的影响。这种利用 SM 帖子来提供 SNMC 游戏的创新方式具有以下额外好处：在学生所在的地方（在 Instagram 和 Snapchat 上）与学生见面，并且比面对面交流占用的资源更少，此外，该项目将利用有针对性的广告。是帖子的付费版本，以创新方式解决与传统 SNMC 相关的一些限制，例如无法进行随机对照试验来评估这些活动在校园内的有效性以及依靠自我报告来评估该活动的暴露程度拟议项目分为两个阶段：(1) 开发游戏化的 SNMC、2 个大学真理和 1 个谎言 (2T1L)（第 1 阶段），以及 (2) 混合可行性和功效试验随机对照试验（第 2 阶段）涉及参与者从三个列表中识别不正确的规范。关于一年级学生的“事实”；然后游戏纠正了错误的认知并强化了这种纠正每轮都将包含降低风险的酒精标准，无论是真相还是谎言。积分和排行榜等功能可以增加兴趣、参与度和可信度，尤其是在对规范再教育有反应的酗酒者也将受到影响。受雇来制作 2T1L，以最大程度地提高对一年级学生的吸引力和相关性。在第一年，我们将开展一次活动。规范文件调查 (N=400) 以确定游戏规范（目标 1a），并通过焦点小组 (N=50) 确定游戏规范确定一年级学生喜欢的游戏美学（目标 1b）在第二年开始时，我们将进行一次测试。第二组焦点小组（N = 50）测试2T1L游戏并接收反馈以改善用户体验发布前的 2T1L（目标 1c）将最终形成待评估的 2T1L SNMC 的最终版本。通过第 2 阶段的混合可行性和有效性试点随机对照试验 (N=414)。2T1L 的短期和长期影响将检查 SNMC 关于反应、规范和饮酒结果的信息，并将调查结果告知需要在大型多中心随机对照试验中进一步研究该计划。