Communicating Cancer Risk of Alcohol: Impact of Narrative Pictorial Warning Labels

传播酒精的癌症风险：叙事性图片警告标签的影响

• 批准号: 10864591
• 负责人: Zexin Ma
• 金额: $ 8.5万
• 依托单位: UNIVERSITY OF CONNECTICUT STORRS
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-09-01 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10864591
• 关键词: Adult; Alcohol consumption; Alcohols; American; Attention; Awareness; Behavioral; Body Weight; Body part; Cancer Patient; Communication; Consumption; Data; Development; Disease; Effectiveness; Emotions; Focus Groups; Foundations; Goals; Harm Reduction; Health; Image; Individual; Intention; Intestinal Cancer; Knowledge; Label; Link; Malignant Neoplasms; Measurement; Measures; Medical; Methods; Patient Self-Report; Persons; Persuasive Communication; Phase; Principal Investigator; Public Health; Publishing; Reaction; Research; Resistance; Risk; Risk Factors; Role; Shock; Smoking; Testing; Text; Tobacco; Tobacco Control Research; Tobacco use; United States; Visual; Visual attention; Work; alcohol risk; behavior change; cancer risk; design; drinking; drinking behavior; effectiveness evaluation; experience; health communication; health warning; high risk; improved; innovation; modifiable risk; motivated behavior; response; risk perception; sustained attention; tool; visual tracking; warning label

Project Summary Alcohol consumption is a major modifiable risk factor for cancer, along with tobacco use and excess body weight. However, knowledge about the link between alcohol and cancer risk is poor in the United States. Research on tobacco labels has shown that placing pictorial warning labels (PWLs) improves consumer awareness of risks and decreases consumption. These results suggest that a similar approach to using PWLs on alcohol-containing products would raise awareness of risks and decrease alcohol consumption. Yet, one standing issue is that the typical graphic or shocking images used in such warnings can cause avoidance and reactance, which can lower message effectiveness and public support for pictorial warnings. A potential solution is to design PWLs that feature narrative content focused on people, such as cancer patients in medical settings, to capture attention and counteract reactance. The proposed project aims to develop and evaluate the impact of narrative PWLs on visual attention, message reactance, risk perceptions, and intentions to reduce and stop drinking. To accomplish these aims, the proposed project will include two phases: (1) Developing alcohol PWLs in narrative and conventional, non-narrative formats using existing research and focus group methods; and (2) Experimentally testing the effect of narrative versus non-narrative PWLs among adult alcohol users using objective measures of attention (eye tracking) and self-report measures of reactance, risk perceptions, and intentions. The approach is innovative because we will explicitly test the impact of visual narrative warnings on attention and message reactance, and provide an objective and direct measurement of attention by using eye tracking. With these approaches, this study will lay the groundwork for understanding the mechanisms by which visual narrative warnings communicate health risks and promote behavioral change. Findings of this early-stage project will also provide the foundation for a controlled trial of effective warning labels designed to increase public awareness of risks and decrease the overall alcohol consumption in the United States.

项目概要 饮酒、吸烟和身体过剩是癌症的一个主要可改变危险因素 重量。然而，在美国，人们对酒精与癌症风险之间的联系知之甚少。 烟草标签研究表明，放置图片警告标签 (PWL) 可以提高消费者的满意度 提高风险意识，减少消费。这些结果表明，使用类似的方法 含酒精产品的 PWL 将提高风险意识并减少酒精消费。 然而，一个长期存在的问题是，此类警告中使用的典型图形或令人震惊的图像可能会导致 回避和抵制，这会降低信息的有效性和公众对图片警告的支持。 一个潜在的解决方案是设计以人为中心的叙事内容的 PWL，例如癌症 医疗环境中的患者，以吸引注意力并抵消抵抗情绪。拟议项目旨在 制定并评估叙事 PWL 对视觉注意力、信息反应、风险的影响 减少和戒酒的看法和意图。为了实现这些目标，拟议的项目 将包括两个阶段： (1) 以叙事和传统非叙事形式制定酒精 PWL 使用现有的研究和焦点小组方法； （2）实验检验叙事效果 使用客观注意力测量（眼动追踪）与成年饮酒者的非叙述性 PWL 进行比较 以及自我报告的抗拒、风险认知和意图测量。该方法具有创新性 因为我们将明确测试视觉叙事警告对注意力和信息反应的影响， 并通过眼动追踪提供客观、直接的注意力测量。有了这些 方法，本研究将为理解视觉叙事的机制奠定基础 警告传达健康风险并促进行为改变。这个早期项目的发现 还将为有效警告标签的受控试验奠定基础，旨在提高公众意识 风险意识并减少美国的总体酒精消费量。