Nicotine and Tobacco Misinformation on Youth-Oriented Social Media Platforms

面向年轻人的社交媒体平台上的尼古丁和烟草错误信息

• 批准号: 10631254
• 负责人: Jaime Elizabeth Sidani
• 金额: $ 57.21万
• 依托单位: UNIVERSITY OF PITTSBURGH AT PITTSBURGH
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-09-20 至 2027-05-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10631254
• 关键词: Adolescence; Adult; Advertisements; Age; Attitude; Behavior; Black race; Brain; Classification; Collaborations; Cross-Sectional Studies; Data Analyses; Data Analytics; Data Collection; Development; Discrimination; Exposure to; Frequencies; Goals; Heterosexuals; High School Student; Hispanic; Intervention; Interview; Knowledge; Malignant Neoplasms; Marketing; Methods; Misinformation; Morbidity - disease rate; Nicotine; Nicotine Dependence; Not Hispanic or Latino; Outcome; Pathway Analysis; Persons; Plant Roots; Play; Population; Predisposition; Process; Public Health; Race; Reporting; Research; Role; Sexual and Gender Minorities; Sexual and Gender Minority Youth; Social Network; Structural Racism; Surveys; Techniques; Tobacco; Tobacco Industry; Tobacco use; Trust; United States; Voice; Youth; base; cancer risk; cisgender; community based participatory research; digital; disparity elimination; experience; health communication; human centered design; intersectionality; junior high school; mortality; nicotine exposure; nicotine use; peer; prevent; recruit; research study; social media; theories; tobacco products; trend

ABSTRACT Use of nicotine and tobacco products (NTPs) among youth is a persistent public health problem in the United States. Initiation of NTPs in adolescence is associated with increased frequency of use, adverse impacts on brain development, nicotine addiction, and increased risk of cancer. Major factors associated with NTP use include youth-targeted marketing and media advertisements for these products; this is particularly true for Black, Hispanic, and sexual and gender minority (SGM) youth. These youth are intentionally targeted with messaging by nicotine and tobacco companies through carefully curated media advertisements and marketing meant to build trust and recruit new users. With the proliferation of social media, this is more pervasive as these youth are now exposed to messaging from both tobacco company marketing and self-generated content from social media users. However, it is not well known how these youth are exposed to NTP-related misinformation on social media and how these exposures are associated with susceptibility to NTP initiation. Therefore, the goal of this proposal is to first identify NTP-related misinformation on a variety of youth-oriented social media platforms and then assess associations between misinformation exposure and susceptibility to NTP initiation among youth, particularly youth who identify as Black, Hispanic, and/or SGM. Informed by these results, we will develop health communication messages to counteract misinformation and assess their acceptability to youth. Core to this proposal is the use of a Youth Participatory Action Research approach via the development of a Youth Collaborative (n=20). Comprised of an inclusive group of youth ages 13-17, the Youth Collaborative will play an integral role in completing the following specific aims: (1) classify the most pervasive and salient NTP-related misinformation on youth-oriented social media platforms via human- centered design (HCD) activities, social media data collection, qualitative and automated data analysis processes, and social network analysis; (2) assess social media-based exposure to NTP-related misinformation and associations with susceptibility via a cross-sectional survey of with 700 youth ages 13-17 with oversampling of Black, Hispanic, and SGM youth; and (3) develop health communication messages using HCD activities and assess the acceptability of these messages with a subsample of youth from Aim 2 who are susceptible to NTP initiation. Our interdisciplinary team has collaborated for over a decade to examine youth attitudes and behaviors related to nicotine and tobacco products, social media use, engagement with media, and community-based participatory research. We will leverage this knowledge and experience to complete these aims, the results of which can be used to develop scalable interventions that can counteract targeted misinformation and prevent NTP initiation among Black, Hispanic, and SGM youth and ultimately eliminate disparities in tobacco-related morbidity and mortality, including cancer, among these populations.

抽象的 在青年中使用尼古丁和烟草产品（NTP）是统一的持续公共卫生问题 国家。 NTP在青春期的启动与使用频率增加有关，对 大脑发育，尼古丁成瘾和癌症风险增加。与NTP使用相关的主要因素 包括针对青年的营销和这些产品的媒体广告；尤其如此 黑人，西班牙裔以及性别和性别少数（SGM）青年。这些年轻人是有意的 尼古丁和烟草公司通过精心策划的媒体广告和营销发出消息 旨在建立信任并招募新用户。随着社交媒体的扩散，这更普遍 这些年轻人现在接触到烟草公司营销和自我生成的内容的消息传递 来自社交媒体用户。但是，尚不清楚这些年轻人如何暴露于NTP相关 社交媒体上的错误信息以及这些暴露与NTP启动的易感性如何相关。 因此，该提案的目的是首先确定与NTP相关的错误信息 社交媒体平台，然后评估错误信息暴露与易感性之间的关联 NTP的年轻人，尤其是年轻人，他们被识别为黑人，西班牙裔和/或SGM。这些信息 结果，我们将开发健康传播信息以抵消错误信息并评估他们的 对青年的可接受性。该建议的核心是使用青年参与行动研究方法 青年合作的发展（n = 20）。由13-17岁的包容性青年组成 青年协作将在完成以下特定目标方面发挥不可或缺的作用：（1）对最大的分类进行分类 通过人类，对青年社交媒体平台的普遍和显着NTP相关的错误信息 - 中心设计（HCD）活动，社交媒体数据收集，定性和自动数据分析 过程和社交网络分析； （2）评估基于社交媒体与NTP相关的接触 通过对700名13-17岁的青年进行的横断面调查，错误的信息和与敏感性的关联 黑色，西班牙裔和SGM青年的过度采样； （3）使用 HCD活动并通过AIM 2的青年子样本评估这些信息的可接受性 容易受到NTP启动的影响。我们的跨学科团队合作了十多年来检查青年 与尼古丁和烟草产品有关的态度和行为，社交媒体使用，与媒体的参与， 和基于社区的参与性研究。我们将利用这些知识和经验来完成 这些目的，其结果可用于开发可扩展的干预措施，以抵消目标 错误的信息和防止黑人，西班牙裔和SGM青年之间的NTP启动，并最终消除 这些人群中与烟草相关的发病率和死亡率（包括癌症）的差异。