Nicotine and Tobacco Misinformation on Youth-Oriented Social Media Platforms

面向年轻人的社交媒体平台上的尼古丁和烟草错误信息

• 批准号: 10631254
• 负责人: Jaime Elizabeth Sidani
• 金额: $ 57.21万
• 依托单位: UNIVERSITY OF PITTSBURGH AT PITTSBURGH
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-09-20 至 2027-05-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10631254
• 关键词: Adolescence; Adult; Advertisements; Age; Attitude; Behavior; Black race; Brain; Classification; Collaborations; Cross-Sectional Studies; Data Analyses; Data Analytics; Data Collection; Development; Discrimination; Exposure to; Frequencies; Goals; Heterosexuals; High School Student; Hispanic; Intervention; Interview; Knowledge; Malignant Neoplasms; Marketing; Methods; Misinformation; Morbidity - disease rate; Nicotine; Nicotine Dependence; Not Hispanic or Latino; Outcome; Pathway Analysis; Persons; Plant Roots; Play; Population; Predisposition; Process; Public Health; Race; Reporting; Research; Role; Sexual and Gender Minorities; Sexual and Gender Minority Youth; Social Network; Structural Racism; Surveys; Techniques; Tobacco; Tobacco Industry; Tobacco use; Trust; United States; Voice; Youth; base; cancer risk; cisgender; community based participatory research; digital; disparity elimination; experience; health communication; human centered design; intersectionality; junior high school; mortality; nicotine exposure; nicotine use; peer; prevent; recruit; research study; social media; theories; tobacco products; trend

ABSTRACT Use of nicotine and tobacco products (NTPs) among youth is a persistent public health problem in the United States. Initiation of NTPs in adolescence is associated with increased frequency of use, adverse impacts on brain development, nicotine addiction, and increased risk of cancer. Major factors associated with NTP use include youth-targeted marketing and media advertisements for these products; this is particularly true for Black, Hispanic, and sexual and gender minority (SGM) youth. These youth are intentionally targeted with messaging by nicotine and tobacco companies through carefully curated media advertisements and marketing meant to build trust and recruit new users. With the proliferation of social media, this is more pervasive as these youth are now exposed to messaging from both tobacco company marketing and self-generated content from social media users. However, it is not well known how these youth are exposed to NTP-related misinformation on social media and how these exposures are associated with susceptibility to NTP initiation. Therefore, the goal of this proposal is to first identify NTP-related misinformation on a variety of youth-oriented social media platforms and then assess associations between misinformation exposure and susceptibility to NTP initiation among youth, particularly youth who identify as Black, Hispanic, and/or SGM. Informed by these results, we will develop health communication messages to counteract misinformation and assess their acceptability to youth. Core to this proposal is the use of a Youth Participatory Action Research approach via the development of a Youth Collaborative (n=20). Comprised of an inclusive group of youth ages 13-17, the Youth Collaborative will play an integral role in completing the following specific aims: (1) classify the most pervasive and salient NTP-related misinformation on youth-oriented social media platforms via human- centered design (HCD) activities, social media data collection, qualitative and automated data analysis processes, and social network analysis; (2) assess social media-based exposure to NTP-related misinformation and associations with susceptibility via a cross-sectional survey of with 700 youth ages 13-17 with oversampling of Black, Hispanic, and SGM youth; and (3) develop health communication messages using HCD activities and assess the acceptability of these messages with a subsample of youth from Aim 2 who are susceptible to NTP initiation. Our interdisciplinary team has collaborated for over a decade to examine youth attitudes and behaviors related to nicotine and tobacco products, social media use, engagement with media, and community-based participatory research. We will leverage this knowledge and experience to complete these aims, the results of which can be used to develop scalable interventions that can counteract targeted misinformation and prevent NTP initiation among Black, Hispanic, and SGM youth and ultimately eliminate disparities in tobacco-related morbidity and mortality, including cancer, among these populations.

抽象的 青少年使用尼古丁和烟草制品 (NTP) 是美国持续存在的公共卫生问题 国家。在青春期开始使用 NTP 与使用频率增加、对身体的不利影响有关 大脑发育、尼古丁成瘾和癌症风险增加。与 NTP 使用相关的主要因素 包括这些产品的针对年轻人的营销和媒体广告；对于以下情况尤其如此 黑人、西班牙裔以及性少数群体 (SGM) 青少年。这些年轻人是故意针对的 尼古丁和烟草公司通过精心策划的媒体广告和营销传递信息 旨在建立信任并招募新用户。随着社交媒体的普及，这种现象更加普遍 这些年轻人现在接触到来自烟草公司营销和自行生成内容的信息 来自社交媒体用户。然而，尚不清楚这些青少年是如何接触到 NTP 相关的 社交媒体上的错误信息以及这些暴露如何与 NTP 启动的易感性相关。 因此，该提案的目标是首先识别各种面向青年的 NTP 相关错误信息。 社交媒体平台，然后评估错误信息暴露与易感性之间的关联 在青少年中启动 NTP，特别是黑人、西班牙裔和/或 SGM 的青少年。经这些信息得知 结果，我们将制定健康传播信息，以抵消错误信息并评估其 年轻人的接受度。该提案的核心是利用青年参与行动研究方法 青年合作组织的发展（n=20）。由一群 13 至 17 岁的青少年组成， 青年协作将在完成以下具体目标方面发挥不可或缺的作用：（1）对最 在以青年为导向的社交媒体平台上，通过人为传播与 NTP 相关的错误信息普遍且显着。 以中心设计 (HCD) 活动、社交媒体数据收集、定性和自动化数据分析 流程和社交网络分析； (2) 评估基于社交媒体的 NTP 相关暴露 通过对 700 名 13-17 岁青少年进行的横断面调查得出错误信息及其与易感性的关联 对黑人、西班牙裔和 SGM 青年进行过采样； (3) 使用以下方式开发健康传播信息： HCD 活动，并使用来自目标 2 的青少年子样本评估这些信息的可接受性，这些青少年是 易受 NTP 启动影响。我们的跨学科团队十多年来一直合作研究青少年 与尼古丁和烟草产品、社交媒体使用、媒体参与相关的态度和行为， 和基于社区的参与性研究。我们将利用这些知识和经验来完成 这些目标的结果可用于制定可扩展的干预措施，以抵消有针对性的 错误信息并阻止黑人、西班牙裔和 SGM 青少年开始 NTP，并最终消除 这些人群中与烟草相关的发病率和死亡率（包括癌症）存在差异。