Diversity Supplement: Little Cigar and Cigarillo Warnings to Reduce Tobacco-Related Cancers and Disease

多样性补充：小雪茄和小雪茄警告减少与烟草相关的癌症和疾病

• 批准号: 10379548
• 负责人: Adam O Goldstein
• 金额: $ 15.35万
• 依托单位: UNIV OF NORTH CAROLINA CHAPEL HILL
• 依托单位国家: 美国
• 财政年份: 2019
• 资助国家: 美国
• 起止时间: 2019-09-02 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10379548
• 关键词: Adult; Affective; African American; Behavior; Cigar; Cigarette; Cognitive; Communication; Disease; Effectiveness; Exposure to; Focus Groups; Goals; Health; Image; Lead; Malignant neoplasm of lung; Malignant neoplasm of pancreas; Predisposition; Reaction; Regulation; Research; Science; Smoke; Taxation; Testing; Throat Cancer; Tobacco-Related Carcinoma; United States; caucasian American; cigarillos; experimental study; health warning; malignant mouth neoplasm; parent grant; tobacco control; warning label; young adult

ABSTRACT About four million US adults smoke cigars on a regular basis and are exposed to health consequences of cigar use such as oral, throat, pancreatic and lung cancer. The use of Little cigar and cigarillo (LCC) use among young adults has increased significantly over the last several years due to regulations that favor cigars over cigarettes such as banning of flavors, packaging of LCCs which makes these products affordable, and taxation differences between cigars and cigarettes. LCCs have also been advertised in ways that increase the susceptibility of young Whites and African American adults to LCC use. The parent grant is developing new health warning labels (HWLs) for LCCs that will be more effective in reducing LCC use than currently existing warning labels. Research from cigarette studies suggest that communication campaigns to support new health warning labels (HWLs) lead to cessation related behaviors. However, these studies were conducted outside of the United State and no research on a communication campaign to support new HWLs for LCCs has been done. The proposed study fills a critical gap by developing messages for a communication campaign to support the new LCC HWLs. In Aim 1, new messages with different styles, images and features will be developed using existing research, expert review and focus groups. Aim 2 will involve the conduction of an online experiment to determine the perceived effectiveness as well as cognitive and affective reactions to the messages. The proposed study fills a critical scientific gap by developing and testing campaign messages about new LCC warnings, while considering key LCC user groups such as White and African American young adults. The overarching goal of the proposed formative research is to develop a set of effective messages for a communication campaign targeted to young adults to augment LCC HWLs.

抽象的 大约四百万美国成年人定期吸雪茄，并面临雪茄对健康的影响 用于口腔癌、咽喉癌、胰腺癌和肺癌等。小雪茄和小雪茄 (LCC) 的使用 由于有利于雪茄的法规，年轻人在过去几年中显着增加 香烟，例如禁止口味、廉价香烟的包装（使这些产品价格实惠）以及税收 雪茄和香烟的区别。低成本航企还通过多种方式进行广告宣传，以增加 年轻白人和非裔美国成年人对 LCC 使用的敏感性。家长补助金正在开发新的 LCC 的健康警示标签 (HWL) 将比现有的 LCC 更有效地减少 LCC 的使用 警告标签。卷烟研究表明，支持新健康的传播活动 警告标签 (HWL) 会导致戒烟相关行为。然而，这些研究是在外部进行的 美国尚未开展任何关于支持低成本航空公司新 HWL 的沟通活动的研究 完毕。拟议的研究通过为沟通活动制定信息来填补一个关键空白 支持新的 LCC HWL。 在目标 1 中，将利用现有研究开发具有不同风格、图像和特征的新消息， 专家评审和焦点小组。目标 2 将涉及进行在线实验以确定 感知的有效性以及对消息的认知和情感反应。拟议的研究填补了 通过开发和测试有关新的 LCC 警告的活动信息来弥补关键的科学差距，同时 考虑到关键的 LCC 用户群体，例如白人和非裔美国年轻人。总体目标是 拟议的形成性研究是为沟通活动制定一套有效的信息 面向年轻人，以增强 LCC HWL。