Responses to Public Health Campaigns

对公共卫生运动的回应

• 批准号: 6770101
• 负责人: RUTH E MALONE
• 金额: $ 21.59万
• 依托单位: UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
• 依托单位国家: 美国
• 财政年份: 2003
• 资助国家: 美国
• 起止时间: 2003-07-01 至 2007-06-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6770101
• 关键词: Responses; Public; Health; Campaigns

DESCRIPTION (provided by applicant) Considerable evidence suggests that in addition to individual behavior change strategies, public health efforts must devote resources to changing the cultural and policy contexts of tobacco use. Advocates have therefore worked to change public perceptions not only about tobacco use, but also about the "vector of the tobacco epidemic," the tobacco industry. Thus numerous public health campaigns, including state-funded media campaigns, have included a focus on the tobacco industry and its activities in order to denormalize tobacco use and promote public support for tobacco control measures. The overall objective of this study is to retrieve and analyze internal tobacco industry documents in order to describe specific strategies and tactics the industry uses to address the challenges posed by public health/tobacco control and other campaigns that focus public attention on the behaviors of the tobacco industry ("Industry-Focused Campaigns"). The proposed research is descriptive and historical. The study design is a systematic historical/archival inquiry using publicly available textual sources, results of which will be used to develop a linked set of comparative case studies. The specific aims of the project are : 1) Retrieve and analyze internal tobacco industry documents in order to describe the tobacco industry's responses to public health/tobacco control and other campaigns that call public attention to industry behavior ("Industry-Focused Campaigns"). This analysis will focus specifically on industry internal corporate and public relations responses to such campaigns that use or threaten to use a) boycotts, b) shareholder actions, c) public demonstrations, and/or d) state-sponsored media campaigns; and 2) Using public relations theory as an underlying framework, prepare a set of case studies describing and comparing Industry-Focused Campaigns and analyzing which appear to be most effective in facilitating changes in industry behavior that address tobacco control objectives.

描述（由申请人提供） 大量证据表明，除了个人行为改变策略外，公共卫生努力还必须投入资源来改变烟草使用的文化和政策环境。因此，拥护者不仅努力改变公众对烟草使用的看法，而且还改变了“烟草流行病的媒介”，即烟草业。因此，包括国家资助的媒体运动在内的许多公共卫生运动都关注烟草行业及其活动，以使烟草使用不可能并促进公众对烟草控制措施的支持。 这项研究的总体目的是检索和分析内部烟草行业文件，以描述该行业用来应对公共卫生/烟草控制所带来的挑战的特定策略和策略，以及将公众关注关注烟草行业的行为（“以行业为中心的运动”）所带来的挑战。拟议的研究具有描述性和历史性。研究设计是使用公开可用的文本资源进行系统的历史/档案查询，其结果将用于开发一组链接的比较案例研究集。 该项目的具体目的是：1）检索和分析内部烟草行业文件，以描述烟草行业对公共卫生/烟草控制的反应以及其他引起公众关注行业行为的运动（“以行业为中心的运动”）。该分析将专门关注行业内部公司和公共关系对此类运动的回应，这些运动使用或威胁要使用a）抵制，b）股东行动，c）公开示威和/或d）由国家赞助的媒体运动； 2）使用公共关系理论作为一个基本框架，准备一组案例研究，描述和比较以行业为中心的运动和分析，这些活动似乎在促进烟草控制目标的行业行为变化方面最有效。