Exploring voluntary tobacco-related initiatives by businesses

探索企业自愿实施的烟草相关举措

• 批准号: 8322042
• 负责人: RUTH E MALONE
• 金额: $ 51.63万
• 依托单位: UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
• 依托单位国家: 美国
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-09-01 至 2015-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8322042
• 关键词: Adopted; Adult; Advocacy; Advocate; Air; Area; Boston; Businesses; Case Study; Cause of Death; Cessation of life; Cigarette; Communities; Development; Disease; Environmental Tobacco Smoke; Focus Groups; Health; Heart Diseases; Image; Industry; Interview; Knowledge; Laws; Learning; Legal; Lung; Malignant Neoplasms; Marketing; Modeling; Pharmacy facility; Policies; Public Health; Public Policy; Regulation; Restaurants; Risk; Sales; San Francisco; Services; Shapes; Smoke; Smoker; Smoking; Students; Taxation; Taxes; Time; Tobacco; Tobacco Industry; Tobacco use; United States; Wisconsin; Work; base; cancer type; experience; falls; high school; innovation; interest; killings; non-smoker; programs; public policy on tobacco; response; smoking prevalence; stem; tobacco control; uptake

DESCRIPTION (provided by applicant): Tobacco use is the most important preventable cause of death and disease in the U.S. Normal consumer use of tobacco products causes multiple types of cancers, yet tobacco uptake continues and cigarettes remain widely available and aggressively promoted. Tobacco control has advanced through mandated local and state policies, including clean indoor air laws and taxation. Recently, a number of businesses in different regions have implemented voluntary tobacco-related policies absent legal mandates. Examples include smoke-free restaurants in areas lacking clean indoor air laws, and grocery stores discontinuing cigarette sales. However, little is known about such voluntary innovations by businesses. This project explores why and how businesses initiate such policies, and media and public responses to them. Understanding more about this emerging phenomenon is strategically important for tobacco control, because such voluntary policies have tobacco- denormalizing effects and may serve as models or precursors to more comprehensive policies in places where they are lacking. Using case studies and media analyses, we will study various voluntary tobacco initiatives by businesses and analyze their implications for tobacco control. Specific Aim #1: Conduct a set of case studies (n=20) of businesses that have implemented voluntary tobacco-related policies in order to describe why and how businesses create these policies, and explore public and media responses to them. Case studies will include interviews, focus groups, observations, and analysis of related media coverage. Specific Aim #2: Examine the extent, content, and framing of local and national media coverage of voluntary tobacco-related policies by businesses nationwide, from 1995-2010. This innovative study will provide knowledge essential for shaping how public health advocates' work with businesses on their tobacco policies.

描述（由申请人提供）：使用烟草是美国普通消费者使用烟草产品的最重要的可预防的死亡和疾病原因，导致多种类型的癌症，但烟草的吸收仍在继续，烟气仍然广泛可用，并积极促进。烟草控制已通过授权的地方和州政策提出，包括清洁室内空气法和税收。最近，不同地区的许多企业已经实施了与法律规定的自愿烟草相关政策。例子包括在缺乏干净的室内空气法的地区的无烟餐厅，以及杂货店停止烟销售。但是，对企业的这种自愿创新知之甚少。该项目探讨了为什么企业以及如何启动此类政策以及媒体和公众对它们的回应。对这种新兴现象的了解在战略上对于烟草控制在战略上很重要，因为这种自愿政策具有烟草分辨的效果，并且可以作为缺乏的地方的模型或前体。使用案例研究和媒体分析，我们将研究企业的各种自愿烟草计划，并分析其对烟草控制的影响。具体目的＃1：进行一组案例研究（n = 20）的企业，这些企业实施了与烟草相关的政策，以描述企业为何制定这些政策，并探索公众和媒体对它们的回应。案例研究将包括访谈，焦点小组，观察结果以及相关媒体覆盖范围的分析。具体目的2：从1995 - 2010年开始，研究本地和国家媒体对全国企业自愿烟草相关政策的范围，内容和框架的范围，内容和框架。这项创新的研究将为塑造公共卫生倡导者如何与企业合作制作烟草政策至关重要。