Impact of Food Marketing and Cross-Promotions on Preschoolers' Dietary Intake

食品营销和交叉促销对学龄前儿童膳食摄入量的影响

基本信息

批准号：
9008050
负责人：
Madeline A. Dalton
金额：
$ 56.74万
依托单位：
DARTMOUTH COLLEGE
依托单位国家：
美国
项目类别：
财政年份：
2012
资助国家：
美国
起止时间：
2012-02-01 至 2019-01-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/9008050
关键词：
Accounting Advertisements Advertising African American Age Air Body mass index Boxing Calories Catchment Area Cereals Child Cities Consumption Diet Dietary Practices Dietary intake Eating Ensure Ethnic Origin Expenditure Exposure to Family Characteristics Family Policy Fatty acid glycerol esters Fiber Focus Groups Food Food Industry Food Preferences Goals Height Hour Industry Intake Intervention Latino Longitudinal Studies Longitudinal Surveys Marketing Measures Methods Monitor Nursery Schools Nutrient Obesity Parents Persons Policies Preschool Child Proxy Public Health Qualitative Methods Race Recruitment Activity Research Research Personnel Restaurants Role Sampling Self-Administered Shapes Socioeconomic Status Sodium Source Supermarket Surveys Telephone Interviews Time Touch sensation Toy Update Weight Youth aged base design ethnic diversity fast food food consumption food marketing fruits and vegetables movie obesity in children population based prevent programs response saturated fat sugar web site

项目摘要

DESCRIPTION (provided by applicant): Background: Food companies spend nearly $2 billion each year on child-directed marketing, the majority of which is used to promote high-fat energy-dense foods. Restaurant fast foods (FF) and high sugar breakfast cereals (SBC) account for the greatest advertising expenditures and exposure among young children. Because of their young age, preschool children are potentially highly susceptible to food marketing. Aims: The primary goal of this study is to determine the impact of child-directed marketing of FF and SBC on preschool children's dietary intake and BMI. Additionally, we will examine the added impact of cross- promotional tie-ins (CPTIs) and whether race/ethnicity moderates this association. Using qualitative methods, we will identify factors related to parental purchases of FF and SBC that may be modified through policy and family-level interventions. Methods: We will conduct a longitudinal survey of 800 parent-child dyads recruited from four ethnically diverse Northeast cities. The survey will include 10 assessments over a 15-month period. The baseline and final surveys will be administered in-person. Eight interim surveys will be self-administered through an iPod touch. Preschoolers' dietary intake will be assessed through repeated 7-day recalls of FF and SBC consumption and four 24-hour dietary recalls with parents as a proxy. Height and weight will be objectively measured. Children's exposure to child-directed marketing of FF and SBC will be measured through three sources: TV commercials aired on the top 6 preschool TV networks, product placements in the top box-office youth-rated movies, and onsite observations of point-of-purchase promotions at chain fast food restaurants and large supermarkets located in the four catchment areas. CPTIs will be assessed through regular monitoring of FF websites and supermarket assessments. The iPod touch surveys will be pre-programmed to ensure the survey timing corresponds to TV commercial sampling timeframes, and remotely updated to include prompts about newly released movies and CPTIs. Overall exposure will be determined by combining parent survey responses with content analyses of these three sources of food marketing. Longitudinal statistical analyses that allow for changes in dietary intake as a function of time-varying exposure to child-directed marketing will be used. Online focus groups and telephone interviews will be conducted with a purposeful sample of parents, selected based on their children's exposure to food marketing and consumption of FF and SBC. Significance: This is the first large population-based study to objectively measure multiple sources of food marketing exposure among preschoolers' and evaluate its impact on diet and BMI. Rigorous research quantifying the impact of child-directed food marketing is imperative to inform effective policy and promote responsible food marketing practices. Findings from this study will have important public health implications for preventing obesity in children.

描述（由申请人提供）：背景：食品公司每年花费近20亿美元用于儿童指导营销，其中大多数用于促进高脂能量浓密的食品。餐厅快餐店（FF）和高糖早餐谷物（SBC）是幼儿最大的广告支出和曝光率。由于年龄很小，学龄前儿童可能会高度容易受到食物营销的影响。目的：这项研究的主要目标是确定FF和SBC对儿童指导的营销对学龄前儿童饮食摄入和BMI的影响。此外，我们将研究交叉促销搭配（CPTI）的额外影响，以及种族/种族是否适应这种关联。使用定性方法，我们将确定与FF和SBC的父母购买有关的因素，这些因素可以通过政策和家庭水平的干预措施进行修改。方法：我们将对从四个种族多样化的东北城市招募的800个亲子二元组进行纵向调查。该调查将包括15个月内的10次评估。基线和最终调查将面对面管理。通过iPod触摸，将对八次临时调查进行自我管理。学龄前儿童的饮食摄入量将通过对FF和SBC消费的7天召回以及父母作为代理人的四次24小时饮食召回来评估。身高和体重将被客观地衡量。儿童接触FF和SBC的儿童导向营销将通过三个来源进行衡量：在前6个学龄前电视网络上播出的电视广告，在顶级票房青年评价的电影中的产品展示以及对链条快餐店中购买点促销活动的现场观察，并在四个集水区域中的大型超级市场。 CPTI将通过定期监视FF网站和超市评估进行评估。 iPod Touch调查将进行预编程，以确保调查时间对应于电视商业采样时间范围，并远程更新以包括有关新发行的电影和CPTI的提示。总体暴露将通过将父母调查的答复与这三个食品营销来源的内容分析相结合来确定。纵向统计分析将使用饮食摄入的变化，以随着时间变化的方式接触儿童定向营销的函数。在线焦点小组和电话访谈将与有目的的父母样本进行，这些样本是根据孩子接触食品营销以及FF和SBC的消费的选择。意义：这是第一项基于人群的大型研究，可以客观地衡量学龄前儿童中食品营销的多种来源，并评估其对饮食和BMI的影响。严格的研究量化了指导儿童食品营销的影响，对于有效政策和促进负责任的食品营销实践至关重要。这项研究的结果将对预防儿童肥胖具有重要意义。

项目成果

期刊论文数量（5）

专著数量（0）

科研奖励数量（0）

会议论文数量（0）

专利数量（0）

A toy story: Association between young children's knowledge of fast food toy premiums and their fast food consumption.

玩具总动员：幼儿对快餐玩具赠品的了解与其快餐消费之间的关联。

DOI：
10.1016/j.appet.2015.10.006
发表时间：
2016
期刊：
Appetite
影响因子：
5.4
作者：
Longacre,MeghanR;Drake,KeithM;Titus,LindaJ;Cleveland,LaurenP;Langeloh,Gail;Hendricks,Kristy;Dalton,MadelineA
通讯作者：
Dalton,MadelineA

Child-targeted TV advertising and preschoolers' consumption of high-sugar breakfast cereals.

DOI：
10.1016/j.appet.2016.10.014
发表时间：
2017-01-01
期刊：
Appetite
影响因子：
5.4
作者：
Longacre MR;Drake KM;Titus LJ;Harris J;Cleveland LP;Langeloh G;Hendricks K;Dalton MA
通讯作者：
Dalton MA

Child-targeted fast-food television advertising exposure is linked with fast-food intake among pre-school children.