Understanding E-Cigarette Adoption and Marketing: A Social Media Study

了解电子烟的采用和营销：社交媒体研究

• 批准号: 8684879
• 负责人: SCOTT J LEISCHOW
• 金额: $ 61.66万
• 依托单位: UNIVERSITY OF ARIZONA
• 依托单位国家: 美国
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-06-15 至 2019-05-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8684879
• 关键词: Address; Adoption; Anecdotes; Area; Awareness; Behavioral; Cigarette; Clinical Research; Collection; Communities; Complement; Data; Data Analyses; Data Collection; Data Set; Data Sources; Development; Feeds; Health; Health behavior; Industry; Informatics; Interdisciplinary Study; Knowledge; Life; Marketing; Methods; Mission; Online Systems; Pharmacologic Substance; Policy Making; Policy Research; Reporting; Research; Research Personnel; Research Priority; Research Project Grants; Smoking; Social Network; Source; Surveys; System; Technology; Time; Tobacco Industry; Update; Vendor; Work; base; evidence base; feeding; improved; information gathering; insight; interest; meetings; nicotine replacement; novel; public health relevance; response; social; tobacco control; tool; web-based social networking

DESCRIPTION (provided by applicant): E-cigarettes are being widely viewed as a disruptive technology with the potential to reshape the tobacco industry and perhaps even pharmaceutical companies that market nicotine replacement products. E-cigarette vendors, consumers, and other related stakeholders have been engaged in voluminous discussions in social media, which has become a critical source for understanding e- cigarette use behavior, health effects, and marketing practice. Yet, research in the intersection of e- cigarettes and social media analytics is almost non-existent, let alone automated systems that could potentially significantly improve the e-cigarette researchers and regulatory bodies' information gathering and analysis capabilities to facilitate evidence-based scientific inquiries and policy-making. This proposed interdisciplinary e-cigarette research is primarily motivated to provide social media data- driven scientific findings and technology-driven informatics tools to address the FDA CTP research priorities concerning understanding of reasons for e-cigarette use, e-cigarettes' health effects and efficacy as a smoking reduction and cessation aid, and vendors' marketing practice and related stakeholders' response. The specific aims of the proposed efforts are as follows. Aim 1 is focused on developing a dataset covering a significant portion of e-cigarette-related discussions in the English-based social media, as well as related social networking activities. Aim 2 is concerned with identifying e-cigarette consumers from the developed data collection, extracting reasons for e-cigarette use among social media users, and understanding e-cigarettes' health effects and efficacy for smoking reduction and cessation. Aim 3 focuses on understanding e-cigarette marketing in social media and corresponding responses of the related stakeholders. Aim 4 is concerned with the development of an integrated informatics platform for social media-based e-cigarette research. The proposed work aims to implement a social media analytics plan that can increase our knowledge of e-cigarette use reasons, health effects, efficacy for smoking reduction and cessation, marketing practice, related stakeholders' response in the U.S. Our data could deliver significant benefit to regulatory agencies like the FDA so that they can develop a better understanding of marketing and media that could come under their regulatory review. From the point of view of data sources, our studies will tap into th wealth of social media for analytical and regulatory purposes. We will also develop novel methods and tools to enable automatic analysis of large-scale social media datasets relevant to e-cigarettes. The proposed empirical studies using these tools are expected to generate fresh insights that complement existing research, much of which relies on survey data and anecdotes only. An integrated Web-based social media informatics system, along with a live data collection dedicated to e-cigarette research, will provide much-needed information and situational awareness support to benefit CTP missions and regulatory work.

描述（由申请人提供）：电子烟被广泛视为一种破坏性技术，具有重塑烟草行业，甚至是销售尼古丁替代产品的制药公司。电子烟供应商，消费者和其他相关利益相关者在社交媒体上进行了大量的讨论，这已成为理解电子香烟使用行为，健康效果和营销实践的关键来源。然而，在电子卷烟与社交媒体分析的交集中的研究几乎是不存在的，更不用说自动化系统，这些系统可能会显着改善电子烟研究人员和监管机构的信息收集和分析能力，以促进循证科学的科学询问和决策。这项拟议的跨学科电子烟研究主要是为了提供社交媒体数据驱动的科学发现和技术驱动的信息学工具，以解决FDA CTP研究的优先级，涉及对电子烟的原因，电子烟的理解，电子烟，健康效应和效果的理解，作为减少吸烟和减少吸烟和果酱的努力和vendors的营销者和敏捷者的市场企业和相关企业企业企业企业和相关业务。拟议努力的具体目的如下。 AIM 1专注于开发一个数据集，其中涵盖了基于英语的社交媒体以及相关的社交网络活动中与电子烟有关的大部分讨论。 AIM 2关注的是从开发的数据收集中识别电子烟消费者，从社交媒体用户中提取电子烟的原因，以及了解电子烟的健康效果和减少吸烟和戒烟的功效。 AIM 3专注于了解社交媒体中的电子烟市场营销以及相关利益相关者的相应响应。 AIM 4关注的是开发基于社交媒体的电子烟研究的集成信息平台。拟议的工作旨在实施社交媒体分析计划，该计划可以提高我们对电子烟的了解，健康效果，减少吸烟和停止的功效，营销实践，相关利益相关者在美国的回应，我们的数据可以为FDA等监管机构带来重大利益，从而使他们能够更好地了解营销和媒体，以使他们能够对营销和媒体进行更好的了解。从数据源的角度来看，我们的研究将用于分析和监管目的的社交媒体财富。我们还将开发新颖的方法和工具，以自动分析与电子烟有关的大型社交媒体数据集。提出的使用这些工具的实证研究有望产生与现有研究相辅相成的新见解，其中大部分仅依赖于调查数据和轶事。基于Web的集成社交媒体信息学系统，以及专门针对电子烟研究的实时数据收集，将提供急需的信息和情境意识支持，以使CTP任务和监管工作受益。