Real Health: Innovative Health Media Service to Increase Visual Image Diversity

真正健康：创新健康媒体服务，增加视觉形象多样性

基本信息

批准号：
8320886
负责人：
Mary K Buller
金额：
$ 71.26万
依托单位：
KLEIN BUENDEL, INC.
依托单位国家：
美国
项目类别：
财政年份：
2009
资助国家：
美国
起止时间：
2009-09-04 至 2013-12-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/8320886
关键词：
Adolescent Nutrition Adult Advocate African American Age Age-Years Arts Asians Attention Behavior Businesses Characteristics Child Chronic Disease Client Collection Communication Communication Research Comprehension Databases Demographic Analyses Development Diet Educational Materials Effectiveness Elderly Feeling Government Agencies Health Health Communication Health Professional Health behavior Health behavior change Health education Healthcare Hispanics Hour Image Impairment Individual Intention Internet Intervention Knowledge Libraries Malignant neoplasm of prostate Marketing Mediator of activation protein Medical Modeling Multimedia Native Americans Not Hispanic or Latino Obesity Outcome Overweight Pamphlets Participant Persuasive Communication Phase Photography Physical activity Population Heterogeneity Printing Production Public Health Qualifying Race Randomized Reading Recruitment Activity Research Research Personnel Sampling Self Efficacy Services Site Small Business Innovation Research Grant Socioeconomic Status Solutions Source Specialist Subgroup Target Populations Teenagers Testing Text Underserved Population Visual Weight Weight maintenance regimen Work base behavior change combat cost effective demographics design disability e-commerce expectation experience health disparity improved innovation male meetings men physical conditioning population health posters satisfaction theories usability web site

项目摘要

DESCRIPTION (provided by applicant): As a health communication, multimedia and graphic design firm, we, like many others, are consumers of high quality royalty-free stock photography for health education materials. Unfortunately, there is a dearth of readily-available images depicting health conditions and behaviors that match characteristics of target audiences defined by race, socio-economic status, age, weight, medical conditions, and physical disabilities. This shortcoming is a theoretic and practical problem for health education, as several common theories guiding successful health interventions predict that communication is more effective when sources and models are attractive and similar to target audiences, producing identification and perceived relevance. In Phase I, our team demonstrated the feasibility of developing a collection of photographs depicting diverse settings, health behaviors, health conditions and demographics, called Real Health, which can be used by health and media professionals to increase effectiveness of health communication by incorporating similar image referents. In this Phase II project, our team proposes to fully-develop the Real Health enterprise, an online image library for use in health communication. First, we will produce Real Health and populate it with photographs taken in Phase I and additional photographs of 240 individuals (African American, Hispanic, Native American, Asian, non-Hispanic white, and GLBT; children/teens, adults, and seniors; overweight and with mobility challenges) taken in Phase II. Potential end users (photographers and public health practitioners) will evaluate the Real Health e-commerce site and business model for efficiency, utility, user participation, and satisfaction. The Real Health website will be subjected to beta and usability testing prior to launch. Next, we will evaluate the ability of photos from Real Health to improve health education message effectiveness in a randomized pretest-posttest 3-group design. Three experimental conditions will be created, i.e., a health education message with 1) all Real Health photos that match the target audience, 2) half Real Health photos, and 3) all mismatched photos (obtained from existing commercial stock photo libraries). The health education message will advocate increased physical activity and improved diet to reduce chronic disease. Photos will be selected based on careful pretesting with target audiences. A sample of individuals who are African Americans, Hispanics, Native Americans, overweight/obese, 65 years of age or older, and with mobility challenges (n=510 per subgroup; n=3060 total) will be recruited from an Internet panel maintained by Knowledge Networks, Inc. Participants will be pretested, assigned to read a health education message in one of the conditions, and post-tested. Analyses will evaluate the effect of Real Health photos on primary (intention) and secondary (positive outcome and self-efficacy expectations) outcomes, test potential effect moderators, and explore theoretical mediators of perceived relevance, appropriateness, similarity and identification in the health education messages. KB is uniquely qualified to create and commercialize the Real Health stock photography enterprise.

描述（由申请人提供）：作为一家健康传播、多媒体和平面设计公司，我们和许多其他公司一样，是健康教育材料的高质量免版税图库摄影的消费者。不幸的是，缺乏描述健康状况和行为的现成图像，这些图像与种族、社会经济地位、年龄、体重、医疗状况和身体残疾所定义的目标受众特征相匹配。这一缺点是健康教育的一个理论和实践问题，因为指导成功健康干预的几种常见理论预测，当来源和模型对目标受众有吸引力且相似时，沟通会更有效，从而产生识别和感知相关性。在第一阶段，我们的团队展示了开发一系列描绘不同环境、健康行为、健康状况和人口统计的照片集（称为“真实健康”）的可行性，健康和媒体专业人士可以使用它来通过合并相似的图像来提高健康传播的有效性所指对象。在这个二期项目中，我们的团队建议全面开发Real Health enterprise，一个用于健康传播的在线图像库。首先，我们将制作《真实健康》，并在其中填充第一阶段拍摄的照片以及 240 名个人（非裔美国人、西班牙裔、美洲原住民、亚洲人、非西班牙裔白人和 GLBT；儿童/青少年、成人和老年人；以及其他人）的其他照片。超重且行动不便）在第二阶段进行。潜在的最终用户（摄影师和公共卫生从业者）将评估 Real Health 电子商务网站和商业模式的效率、实用性、用户参与度和满意度。 Real Health 网站将在发布前进行测试和可用性测试。接下来，我们将评估 Real Health 照片在随机前测后测 3 组设计中提高健康教育信息有效性的能力。将创建三个实验条件，即健康教育信息，其中 1）所有与目标受众匹配的真实健康照片，2）一半真实健康照片，以及 3）所有不匹配的照片（从现有商业照片库获得）。健康教育信息将提倡增加身体活动和改善饮食，以减少慢性疾病。照片的选择将基于对目标受众的仔细预测试。将从由以下机构维护的互联网小组中招募非裔美国人、西班牙裔、美洲原住民、超重/肥胖、65 岁或以上、行动不便的个人样本（每个亚组 n=510；总共 n=3060）。 Knowledge Networks, Inc. 参与者将接受预测试，被分配在其中一种条件下阅读健康教育信息，并进行后测试。分析将评估真实健康照片对主要（意图）和次要（积极结果和自我效能期望）结果的影响，测试潜在的影响调节因素，并探索健康教育信息中感知相关性、适当性、相似性和识别性的理论中介因素。 KB 拥有创建 Real Health 图库摄影企业并将其商业化的独特资格。