Obesity Education Campaign

肥胖教育活动

• 批准号: 6882335
• 负责人: Henry Grady Watts
• 金额: $ 13.5万
• 依托单位: STATE OF THE ART, INC.
• 依托单位国家: 美国
• 财政年份: 2005
• 资助国家: 美国
• 起止时间: 2005-09-30 至 2006-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6882335
• 关键词: DVD /CD ROM; Internet; body physical activity; body weight; clinical research; computer assisted instruction; developmental nutrition; diet; disease /disorder prevention /control; educational resource design /development; focus groups; health behavior; health education; human subject; interview; middle childhood (6-11); motivation; nutrition related tag; obesity; parents; preschool child (1-5); publications; videotape /videodisc; weight control

DESCRIPTION (provided by applicant): State of the Art, Inc. proposes to develop the Obesity Education Campaign (OEC) through a Phase I SBIR grant. OEC will address the growing epidemic of childhood obesity and the related risk of chronic disease in adulthood. This multi-media campaign will include four video pieces (one DVD or three videos), a print booklet and a website. The goal of OEC is to improve the diet and increase physical activity of children aged 3-9. Their parents, who, therefore, will be the target of the campaign, heavily influence the diet and activities of children in this age group. The outcome of the campaign will be the intent to initiate or the initiation of health behaviors by parents to prevent or treat childhood overweight and obesity. To achieve this goal the campaign will 1) provide information about physical activity and nutrition as related to overweight and obesity; 2) motivate family decision-makers to adopt health behaviors to prevent obesity; 3) teach behavioral skills to prevent obesity. These materials will be one of the few to target this age group. The program will be developed, produced and disseminated through a three-phase process that has been successfully utilized by State of the Art, Inc for previous projects. Phase I will include the development of content/creative plans for the videos and print pieces and a web prototype. Through qualitative evaluation the materials will be tested for feasibility, drafts will be finalized and a characteristic matrix will be completed for video subjects, in preparation for production. This Phase ensures that the materials are appropriate for the target audience and meet all of the goals outlined in this application. Phase II will include production of the materials and qualitative and quantitative evaluation to measure the impact of the campaign. Phase III will include outreach and dissemination of the materials in addition to a repurposing of the video pieces into a television broadcast for a broader audience. Outreach will include doctors offices, community based programs, state run health and physical activity programs and by additional suggestions from the board of advisors and State of the Art, Inc's community and media contacts.

描述（由申请人提供）：The Art，Inc。建议通过I期SBIR赠款开发肥胖教育运动（OEC）。 OEC将解决儿童肥胖症的流行病以及成年后慢性疾病的相关风险。该多媒体活动将包括四个视频（一个DVD或三个视频），一本印刷小册子和一个网站。 OEC的目的是改善饮食并增加3-9岁儿童的体育锻炼。因此，他们的父母将成为运动的目标，严重影响了这个年龄段儿童的饮食和活动。该运动的结果将是父母启动或启动健康行为的意图，以预防或治疗童年的超重和肥胖。为了实现这一目标，运动将1）提供与超重和肥胖有关的身体活动和营养的信息； 2）激励家庭决策者采取健康行为以防止肥胖； 3）教授行为技巧以防止肥胖。这些材料将是少数针对这个年龄段的材料之一。 该计划将通过三相过程开发，生产和传播，该过程已被The State of The Art，Inc成功地用于以前的项目。第一阶段将包括针对视频和印刷品的内容/创意计划的制定以及Web原型。通过定性评估，将对材料进行可行性测试，将最终确定草稿，并为视频主题完成特征性的矩阵，以准备生产。此阶段确保材料适合目标受众，并满足本应用程序中概述的所有目标。第二阶段将包括生产材料以及定性和定量评估，以衡量运动的影响。第三阶段将包括外展和材料的传播，除了将视频文章重新使用到电视广播中，以供更广泛的观众广播。外展将包括医生办公室，基于社区的计划，州跑步的健康和体育锻炼计划，以及顾问委员会和The Art，Inc的社区和媒体联系的其他建议。