Neuroliberalism as a Deliberate Corporate Governmentality Project by the Private Sector

神经自由主义是私营部门有意实施的公司治理项目

• 批准号: 2136769
• 金额: --
• 依托单位: Aberystwyth University
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2018
• 资助国家: 英国
• 起止时间: 2018 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2136769
• 关键词: Neuroliberalism; Deliberate; Corporate; Governmentality; Project

Using the Foucauldian genealogical approach to the concept of behaviour change programmes, and imagining that these behaviour change programmes manifested through the CSR initiatives, the landscape of the dominant political economic tradition, something new is revealed: a project in corporate governmentality operating today. Some of the CSR programmes deviate from the established understanding of CSR. Carroll (2008) established six categories that CSR programmes fell into, although not exhaustive and with other scholars categorisations (Garriga & Mele, 2004)there is still a specific type of CSR initiative that multi-national companies (MNCs) are engaging in that does not fall into any category. Specifically, there are forms of behaviour change initiatives that are being pursued by MNCs that have nothing to do with corporate social marketing, the lens through which Carroll associated behaviour change initiatives in CSR, but that are still being labelled as CSR by the MNCs engaging in these types of initiatives. The initiatives that have been neglected in this categorisation are unique and embody several specific properties that differentiate them the from the existing CSR narrative. The debates from a neo-classical perspective in the liberal economic tradition surrounding the role of the private sector can be seen from multiple stand points, that of Friedman (2002 [1982]) for whom the private sector has no role or responsibility in society apart from the generation and maximization of profits, so emphatic is he in this position that he says, "few trend could so thoroughly undermine the foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible" (Friedman, 1962 as quoted in Carroll, 2008). In contrast to this, there is the theoretical development of the concepts of CSR as being equivalent to the concept of the public sector becoming citizen-like entities that do have a responsibility to society. This is developed considerably in the work of Matten and Crane (2005); the label of corporate citizenship that is fungible with CSR, and has been developing historically since the work of Bowen (1953) in his musings on the responsibilities of the businessman.With the debate raging on a theoretical level of political economy scant research has been directed towards the identification or evaluation of case studies, CSR that does not fit in to the typical CSR definition (those described previously), nor has there been research into the motivations and intentionality of the contemporary private sector actors that are engaging in them. These are private sector actors who intentionally assume a governance role for the explicit purpose of constructing or managing the socio-economic environment as a project in corporate governmentality through these activities. Therefore, the central research question of this project is: is there evidence that the current private sector, though its use of the unique type of CSR initiatives described above, can be considered a deliberate corporate governmentality project?

使用福柯族谱方法来改变行为改变计划的概念，并想象这些行为改变计划通过CSR计划表现出来，这是主要的政治经济传统的景观，这是新的：当今企业政府的项目。一些CSR计划偏离了对CSR的既定理解。 Carroll（2008）确立了CSR计划属于六个类别，尽管并不详尽，并且与其他学者分类（Garriga＆Mele，2004年），仍然有一项特定类型的CSR计划，即跨国公司（MNC）在其中参与其中并不属于任何类别。具体来说，跨国公司正在采取一些行为改变计划，这些计划与企业社会营销无关，而Carroll相关的行为改变计划的镜头仍被跨国公司与CSR贴上CSR，而跨国公司则参与这些类型的倡议。在此分类中被忽略的举措是独特的，并体现了几个特定属性，使它们与现有的CSR叙述区分开。从围绕私营部门作用的自由经济传统的新古典角度来看，可以从多个角度看出辩论。不仅仅是为股东赚大钱”（弗里德曼，1962年，如卡罗尔（Carroll），2008年所引用）。与此相反，企业社会责任的概念的理论发展与公共部门成为对社会有责任的公民般的实体的概念相同。这是在Matten and Crane（2005）的工作中大量发展的； the label of corporate citizenship that is fungible with CSR, and has been developing historically since the work of Bowen (1953) in his musings on the responsibilities of the businessman.With the debate raging on a theoretical level of political economy scant research has been directed towards the identification or evaluation of case studies, CSR that does not fit in to the typical CSR definition (those described previously), nor has there been research into the motivations and intentionality当代私营部门参与者的参与其中。这些是私营部门行为者，他们故意为通过这些活动建立或管理社会经济环境的明确目的而扮演治理角色。因此，该项目的中心研究问题是：是否有证据表明，尽管当前的私营部门使用了上述独特类型的企业社会责任计划，但可以被视为有意的公司政府政府项目？