USING TAILORED MESSAGES TO PROMOTE THE 5 DAY PROGRAM

使用定制消息来宣传 5 天计划

• 批准号: 6661407
• 负责人: JERIANNE HEIMENDINGER
• 金额: $ 44.07万
• 依托单位: AMC CANCER RESEARCH CENTER
• 依托单位国家: 美国
• 财政年份: 2002
• 资助国家: 美国
• 起止时间: 2002-03-01 至 2003-02-28
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6661407
• 关键词: behavior therapy; behavioral /social science research tag; cancer information system; cancer prevention; clinical research; fruit; health behavior; health economics; human subject; informatics; medical outreach /case finding; neoplasm /cancer education; nutrient intake activity; nutrition related tag; telecommunications; vegetables

Description: Applicant's Description) The long-term goal of this study is to use the Cancer Information Service (CIS) network to implement an intervention designed to increase fruit and vegetable (FV) intakes of CIS callers. Specific aims are to: 1) design, implement and evaluate a proactive telephone educational protocol for the CIS, coupled with mailed tailored messages of varying frequencies, to test the impact on long-term fruit and vegetable consumption of callers, 2) determine which subgroups of callers benefit most from the intervention, 3) test for the efficacy and cost-effectiveness of tailored print material to promote behavior change. Each of the three aims listed above will be achieved by implementing a randomized controlled trial in which CIS callers will be randomly assigned to one of four experimental conditions: (1) Brief Educational Message (BEM) promoting FV consumption over the telephone delivered by CIS Information Specialists, combined with a single non-tailored follow-up mailout of print material (control condition), (2) BEM combined with a single tailored mailout of print material, (3) BEM combined with four mailouts of print material tailored to information obtained solely at baseline, and (4) BEM combined with four mailouts of print material tailored to information obtained at baseline and at 3 months follow-up. Messages and survey questions will incorporate theoretical constructs from the following models: Transtheoretical, Health Belief, Protection Motivation, Social Cognitive, and Precaution Adoption. The production and mailout of all tailored communications will be done by the Tailored Message Core of the CISRC. Evaluation of the intervention will emphasize both process and outcome evaluation, with the latter based on telephone follow-up interviews (conducted by the Survey Methods Core) at 3- and 12-months follow-up. Outcome evaluation to be conducted by the Biostatistical Core will examine 3 key questions: Is tailored print material mailed to CIS callers superior to non-tailored print material in promoting FV consumption? Are multiple mailouts of tailored print material superior to a single tailored mailout in promoting FV consumption? Are multiple mailouts of print material tailored to information obtained at baseline and at three months follow-up superior to multiple mailouts tailored solely to information obtained at baseline? The proposed study should make significant contributions to behavioral science and cancer prevention and control nationwide.

描述：申请人的描述）本研究的长期目标是 使用癌症信息服务 (CIS) 网络实施干预 旨在增加 CIS 来电者的水果和蔬菜 (FV) 摄入量。 具体目标是： 1) 设计、实施和评估主动式电话 CIS 的教育协议，加上邮寄的定制信息 不同的频率，以测试对水果和蔬菜的长期影响 呼叫者的消费，2) 确定呼叫者的哪些子群体受益最多 3) 检验干预措施的有效性和成本效益 定制印刷材料以促进行为改变。三个目标中的每一个 上述所列将通过实施一项随机对照试验来实现 哪些 CIS 呼叫者将被随机分配到四个实验之一 条件： (1) 简短教育信息 (BEM) 促进 FV 消费 CIS 信息专家提供的电话，结合单一 非定制的后续邮寄印刷材料（控制条件），（2）BEM 与印刷材料的单一定制邮寄相结合，(3) BEM 组合 根据单独获得的信息定制四份印刷材料邮寄 基线，以及 (4) BEM 与四份印刷材料邮寄相结合 根据基线和 3 个月随访时获得的信息进行定制。 信息和调查问题将纳入来自 以下模型：跨理论、健康信念、保护动机、 社会认知和预防措施的采用。所有的制作和邮寄 定制通信将由定制消息核心完成 中国证监会。对干预措施的评估将强调过程和结果 评估，后者基于电话后续访谈（进行 由调查方法核心）在 3 个月和 12 个月的随访中进行。结果评估 由生物统计核心进行的调查将审查 3 个关键问题： 邮寄给 CIS 来电者的定制打印材料优于非定制打印 促进FV消费的材料？是否多次邮寄定制印刷品 在促进 FV 消费方面，材料是否优于单一定制邮件？ 是否根据在网站上获得的信息定制了多次邮寄的印刷材料？ 基线和三个月的随访优于定制的多次邮寄 仅根据基线获得的信息？拟议的研究应使 对行为科学和癌症预防做出了重大贡献 全国控制。